Director of Public Relations
hace 7 días
Elmont
Something Extraordinary Every Day™ As our Director of Public Relations, you will be responsible for defining and leading the Belmont Park Village PR strategy across key earned media channels. You will work closely with global partners to ensure strategic alignment with The Bicester Collection brand and stakeholders. What you will be doing • Working alongside Marketing to lead the development and implementation of a comprehensive local, national, and international PR & communications strategy for the Village; providing strategic direction and overseeing execution, with the support of the PR Manager and PR agency., • Setting strategic goals, as well as qualitative and quantitative objectives, that are aligned with business objectives to enhance brand awareness and drive footfall and sales., • Acting as the strategic lead in monitoring local market trends and the NYC cultural landscape; guiding the PR Manager in gathering, analyzing, and presenting market insights, identifying consumer behavior patterns and opportunities for partnerships., • Collaborating cross-functionally to shape the Village's positioning across advertising, editorial content, and partnerships., • Owning the PR budget; guiding the PR Manager in managing budget reports, tracking expenditures, and identifying cost-effective opportunities., • Working alongside Marketing to provide strategic oversight and leadership to external PR agencies and consultants, while mentoring the PR Manager on day-to-day tasks, such as media entertaining and coordinating with agencies., • Serving as primary contact for press, and building relationships and managing interview requests on behalf of the Village; leading the introduction and delivery of the concept and the image of the Village to press and media, in partnership with agencies of record., • Providing oversight in the creation and promotion of all press tools and materials by the PR Manager, as well as management of the internal media databases and day-to-day media requirements., • Positioning key executives as thought leaders and brand ambassadors for the Village, crafting executive messaging and briefing materials for media interviews, speaking engagements, and public appearances., • Leading the development and execution of the Village’s influencer strategy in alignment with the Marketing team, ensuring the selection of influencers supports the larger earned media storytelling goals; working with the PR Manager to identify key influencers, negotiate partnerships, and manage day-to-day influencer interactions and content creation., • Working in partnership with Marketing to ideate, concept, and execute unique press and marketing campaigns, activations, events, and partnerships that introduce, promote and create brand equity and cultural relevance for the Village and the Belmont Park campus as a whole., • Developing relationships with key media influencers and industry leaders to identify opportunities to drive the VIP outreach program and relationships with Belmont Park campus brand ambassadors., • Mentoring the PR Manager on working with brands and pop-up brands within the Village to maximize PR opportunities., • Overseeing the development of press events by the PR Manager to promote the Village and providing guidance on the production & promotion of these events., • Working alongside Marketing to establish and maintain the overarching brand positioning for the Village., • Defining and evolving the Village’s tone of voice, ensuring it is consistently applied across all communication channels and materials; leading cross-functional teams in implementing the brand voice, ensuring alignment with marketing, PR, and guest experience initiatives., • Developing a comprehensive communications plan, including messaging frameworks, content themes, and key communication milestones., • Leading the development and approval of all communications materials, ensuring they are consistent with the Village’s brand voice and positioning., • Working closely with internal teams to ensure that messaging across the Village’s website, social media, and other guest touchpoints is aligned with the broader communications strategy and brand guidelines., • Liaising with The Bicester Collection’s Central team, ensuring regular updates and that all PR and communications strategies are aligned globally and regularly reported to global leadership., • Working with the Central PR team and their U.S. agency to support the positioning of Belmont Park Village – hosting U.S. press and influencers in sister Villages with the joint objective of educating press on the benchmark for what Belmont Park Village will become, and raising awareness for The Bicester Collection with US press. What makes you special Every colleague is an entrepreneur at heart and this drives our organizational culture, which values invention, innovation and risk taking. To be successful with us, you’ll have: • A minimum of 8 years of public relations and brand communications experience, ideally with a luxury brand or retailer; a minimum of one year at the Director level is required., • In-depth knowledge of the NYC fashion and media landscape., • A desire to be a part of a team on the ground, establishing Belmont Park as an Iconic Destination in New York., • Exceptional relationship building skills, and demonstrated contacts with key media partners., • A willingness and ability to travel domestically and internationally., • Fluency in English; any other language would be beneficial., • Demonstrated computer literacy, with high proficiency in Microsoft Office., • Experience working in complex, matrixed organizations is a plus., • Strong interpersonal and leadership skills, with the ability to work well with others across all levels of the business., • Ability to prioritize competing demands and meet deadlines in a fast-paced environment., • Demonstrated innovation and commitment to continuous improvement to raise the bar., • Capability to think creatively on your feet, live in the moment and provide flexible and innovative solutions to daily challenges and opportunities., • Flexibility to work weekends and federal holidays, as needed. About Us Belmont Park Village brings an elevated luxury shopping experience to metro New York. As the newest addition to The Bicester Collection, this open‑air destination blends world‑class designer fashion, delicious dining, irresistible year‑round savings, and exceptional guest services. Whether you’re coming from the city or from Long Island, the Village is conveniently located at the Queens–Nassau County border. With Long Island Railroad service from Grand Central and Penn Station in just 35 minutes, plus quick access from both JFK and LaGuardia airports, arrival is effortless for local shoppers and travelers. Belmont Park Village is located on the iconic Belmont Park campus. Adjacent to the Village is UBS Arena, home of the New York Islanders and a premier venue for concerts and entertainment, as well as the legendary Belmont Park Racetrack, host of the prestigious Belmont Stakes. Together, these destinations create a dynamic environment where heritage, style, sport, and entertainment meet, making Belmont Park Village a one‑of‑a‑kind destination for shopping, dining and exploration. There’s no one quite like us The Bicester Collection are the worlds’ leading luxury shopping destinations, committed to creating magical and memorable experiences for our guests. Taking the name of the founding Village, The Bicester Collection distinguishes the 12 Villages in the United States, Europe and China as one collection of destinations for our guests, our brand partners, our travel and tourism partners, our corporate and financial media, and our internal teams. Our Vision is to be the best shopping destination in the world. Our Mission is to make the lives of others better - our brands, our guests, our people and our communities. Our Brand Promise is to offer something extraordinary every day. Our Five Values are the glue that bind us together and allows us to lead ahead: • Authenticity - Always do the right thing, • Innovation - Think outside of the box, • Passion - Do what you love and love what you do!, • Critical Thinking - Challenge the obvious, • Vision - Be mission driven always Why we’re exceptional The key to our success is the quality and commitment of our people. To work in one of the teams at any of the Villages is to play an active role in redefining both the art and the science of retail. This creates a dynamic approach that underpins our ability to anticipate future trends in a fast-changing world. We provide an amazing benefits package including paid holidays, a flexible time-off policy, access to health insurance plans (including medical, dental and vision), life insurance and short- and long-term disability insurances. We also offer a generous 401(k) match, tax-advantaged spending accounts, a generous employee referral bonus and other supplemental benefits. The key to our success is the quality and commitment of our people. The Bicester Collection is made up of over 1,200 colleagues of over 50 nationalities. You’ll be working within a creative and collaborative environment like no other, with the opportunity to develop your professional and personal skills while advancing your career. This job posting is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time, with or without notice. Belmont Park Village is an Equal Opportunity Employer and does not discriminate based on the basis of actual or perceived age, race, ethnicity, creed, color, national origin, sexual orientation, gender identity or expression, military status, sex, disability, predisposing genetic characteristics, familial status, marital status, or status as a victim of domestic violence, arrest record or conviction record, or sincerely held practice of religion or any other characteristic protected by federal, state, local, or other law (“Protected Characteristics”).
