Head of Performance Marketing, Mobility Sector
hace 3 días
Barcelona
ph3Overview /h3pHead of Lead Generation to drive high-volume, multi-country B2C lead generation campaigns focused on driver acquisition. You will lead the strategy, execution, and optimization of digital and none-digital campaigns across multiple channels to deliver consistent, high-quality driver leads that fuel the growth of our partners. /ppNote: This description has been refined from the original to ensure proper formatting and readability while preserving all substantive content. /ph3Responsibilities /h3ulliStrategy Planning: Design and execute scalable lead generation strategies across multiple European countries and cities. /liliCampaign Execution: Manage 30+ simultaneous multi-channel campaigns, optimizing for volume, quality, and cost efficiency. /liliTeam Leadership: Lead and mentor a team of performance marketers, media buyers, and analysts to ensure consistent delivery. /liliData Analytics: Monitor, analyze, and report on campaign performance metrics (CPL, conversion rates, ROI) to inform strategic decisions. /liliMarket Customization: Localize messaging, creatives, and targeting strategies for different markets while ensuring compliance with local regulations (e.g., GDPR). /liliInnovation Automation: Implement marketing automation tools and processes to scale efficiently while maintaining lead quality. /liliStakeholder Management: Collaborate with internal teams and external stakeholders (like Amazon, Uber, and others) to align on goals, priorities, and lead quality. /li /ulh3Skills Required /h3ulliProven Experience: 7+ years in B2C lead generation, preferably in logistics, mobility, or gig-economy sectors. /liliMulti-Market Expertise: Hands-on experience managing multi-country campaigns in Europe. /liliHigh-Volume Campaigns: Demonstrated ability to manage 30+ concurrent campaigns with significant budgets (€500K+/quarter). /liliAnalytical Mindset: Strong skills in data analysis and tools like Google Analytics, Meta Ads Manager, Google Ads, HubSpot, and CRM platforms. /liliLeadership Skills: Experience leading cross-functional marketing teams. /liliInnovation-Driven: Track record of adopting new channels, testing innovative strategies, and using automation to scale. /liliStrong Communication: Excellent communication and stakeholder management skills, with fluency in English (other European languages a plus). /li /ulh3What we Offer /h3ulliInternational work environment – Join a diverse team of 20+ nationalities. /liliHybrid work, 2 days from office. /liliWorking hours: 9:00h - 18:00h /liliExtra day off – Celebrate your birthday with a paid day off. /liliFree coffee, tea, and drinks – Stay energized throughout the day /li /ulh3Recruitment Process /h3ulliScreening call with the HR team: A cultural and technical introduction. /liliBusiness Case - Hands-on scenario or challenge /liliJob and experience interview with the hiring manager: A deep dive into your experience and future vision. /liliFinal meet with CEO /li /ulpAt the Service Club, talent comes first. We are committed to equal opportunity employment, regardless of race, color, religion, gender, sexual orientation, age, gender identity, or disability. /ph3Seniority level /h3ulliMid-Senior level /li /ulh3Employment type /h3ulliFull-time /li /ulh3Job function /h3ulliMarketing /li /ulh3Industries /h3ulliTransportation, Logistics, Supply Chain and Storage /li /ulpGet notified about new Head of Performance jobs in strongBarcelona, Catalonia, Spain /strong. /p /p #J-18808-Ljbffr