JUNIOR DIGITAL PERFORMANCE ANALYST
5 days ago
Barcelona
ppAt bGBfoods /b we offer culinary solutions in several countries in our bEuropean /b region, with presence in b8 countries /b, with more than 28 recognized brands and local brands, including Gallina Blanca, Erasco, Liebig, Star, DL, Grand'Italia and Blå Band, among others. /p pOur Purpose “Celebrating local flavours” is to empower and take care of each of the local communities we belong to and to bring out their authentic flavours. Some of our local brands have been in consumers' kitchens for over a century and have positioned themselves as authentically loved brands, as well as deeply rooted parts of the local culture. /p pToday, with a turnover of baround 1,4 billion euros /b and a team of around b3.600 people /b, we are the preferred choice of millions of consumers. /p pOur client is a global food company based in Barcelona, Spain, operates in over 50 countries across Europe and Africa, offering more than 30 local brands. /p h3Job Description /h3 pThe Junior Digital Performance Analyst plays a key role within the European Media Digital Hub by supporting the measurement, monitoring and analysis of digital media and owned media performance across European markets. The role is responsible for ensuring that campaign and website performance data is accurately collected, monitored and transformed into clear, actionable insights through Funnel, GA4 and reporting tools. Acting as the Hub's day‑to‑day performance monitoring resource, this position helps identify opportunities, detect issues early and support data‑driven decision‑making across brands, markets and channels. This is an excellent opportunity for a digitally curious and analytical profile looking to develop expertise in media measurement, analytics and marketing performance within an international environment. /p h3Key Responsibilities /h3 h3Performance Monitoring Governance /h3 ul liOwn the day‑to‑day monitoring of digital performance across brands, campaigns and markets through Funnel dashboards. /li liTrack campaign performance across paid media, social media, search and owned media channels. /li liIdentify anomalies, tracking issues or significant performance changes and proactively flag them to relevant stakeholders. /li liEnsure campaigns and websites are measured according to Hub governance standards and KPI frameworks. /li liValidate data consistency, taxonomy compliance and reporting accuracy across markets and platforms. /li liSupport the Hub in maintaining a reliable and consistent view of digital performance. /li /ul h3Dashboard Management Reporting /h3 ul liBuild, maintain and continuously improve performance dashboards used across the Hub. /li liConsolidate data from multiple sources into clear, accurate and actionable reports. /li liEnsure dashboards remain updated, user‑friendly and aligned with business needs. /li liSupport the automation and simplification of reporting processes where possible. /li liPrepare recurring performance reports and executive summaries for stakeholders. /li liHelp ensure reporting focuses on insights and actions, not only on data. /li /ul h3GA4 Website Analytics /h3 ul liManage and monitor GA4 reporting across websites and landing pages. /li liAnalyse user behaviour, traffic sources, engagement metrics and conversion paths. /li liSupport the implementation and validation of tracking frameworks in collaboration with agencies and technical partners. /li liMonitor website performance and identify optimisation opportunities. /li liEnsure data quality and consistency across GA4 properties and reporting environments. /li /ul h3Performance Analysis Insights /h3 ul liAnalyse campaign performance by audience, creative, channel, platform and market. /li liIdentify trends, opportunities and areas for improvement across the marketing funnel. /li liSupport root‑cause analysis of underperforming campaigns, assets or traffic sources. /li liTranslate data into clear recommendations that support optimisation decisions. /li liContribute to performance reviews, business updates and learning sessions. /li /ul h3Optimisation Test‑and‑Learn Support /h3 ul liSupport optimisation initiatives by providing performance analysis and recommendations. /li liAssist in the evaluation of A/B tests across audiences, creatives, formats and landing pages. /li liMonitor test results and document key learnings. /li liHelp identify best practices and opportunities to improve campaign effectiveness and user experience. /li liContribute to building a culture of continuous improvement and evidence‑based decision making. /li /ul h3Cross‑Channel Measurement Attribution Support /h3 ul liAnalyse interactions between paid media, owned media, organic traffic and search activities. /li liMonitor funnel progression and identify conversion bottlenecks. /li liSupport attribution analysis and proxy ROI assessments. /li liEnsure data quality consistency for MMM and competitive investment dashboards /li liCollaborate with Paid Media and Own Media teams to understand performance drivers and optimisation opportunities. /li liHelp connect media performance with broader business objectives. /li /ul h3Post‑Campaign Analysis Knowledge Sharing /h3 ul liSupport post‑campaign reviews and performance evaluations. /li liConsolidate learnings, benchmarks and best practices across brands and markets. /li liHelp maintain the Hub's knowledge base and learning repository. /li liEnsure insights are fed back into future planning, briefing and optimisation processes. /li /ul h3What can you expect from us? /h3 pThis is a great opportunity to join a big team in a multicultural and modern environment. We foster innovation and team work, and we care for health and sustainability, which is at the center of our strategy. At GBfoods we don’t just accept our differences but we fully support and celebrate them. You will be able to grow and develop your skills and career in a consolidated company in the industry and also enjoy all our benefits! /p h3Requisitos /h3 ul li1–3 years of experience in digital analytics, paid media campaign reporting, marketing performance or related fields. /li liHands‑on experience with Google Analytics 4 (GA4), Meta ads, Tik Tok ads, Google Ads, and programmatic platforms (TTD, DV360, etc.). /li liExperience with Funnel, Looker Studio, Power BI or similar reporting platforms is highly desirable. /li liExposure to digital media, websites, search or performance marketing environments. /li liExperience working with media, digital or analytics agencies is a plus. /li liInterest in digital marketing, data and technology. /li liInternational mindset and willingness to learn. /li /ul h3Key Tools Platforms /h3 ul liFunnel (core performance monitoring and governance tool) /li liGoogle Analytics 4 (GA4) /li liLooker Studio, Power BI or equivalent reporting tools /li liGoogle Tag Manager (basic understanding is a plus) /li /ul /p #J-18808-Ljbffr