Omnichannel Brand Manager (m/f/x)
hace 14 días
Barcelona
To strengthen our Commercial Affiliate in Barcelona, Spain, we are currently hiring a Location: Barcelona (with exposure to Portugal) Contract: Fulltime, permanent The Opportunity Within our Marketing & Omnichannel team, we operate in a highly complex and impactful therapeutic landscape - covering rare diseases, hematology, nephrology, and immunology. Our approach is fully omnichannel: integrating CRM, digital channels, field force activities, and medical education into a cohesive and data-driven strategy. We are looking for an Omnichannel Brand Manager who will act as both the analytical engine and tactical executor of the team. This role goes beyond reporting- you will interpret performance data and translate insights into meaningful actions that drive engagement and outcomes. Reporting to the Omnichannel Manager Iberia, you will play a key role in executing strategy and shaping how we engage healthcare professionals across channels. The Role • Own and continuously enhance the omnichannel dashboard (HCP coverage, contact frequency, digital engagement, outcome metrics by indication), • Monitor and analyze digital campaign performance (email, product websites, paid media, social media), delivering action-oriented monthly reports, • Support the definition of digital and field objectives, ensuring alignment with business goals, • Conduct ad hoc analyses to inform investment decisions, channel prioritization, and strategic reviews, • Execute tactics defined in the annual omnichannel plan, • Manage day-to-day delivery of campaigns, congresses, webinars, and digital activations, • Coordinate with creative and digital agencies (briefing, timelines, quality control), • Support the field force with onboarding materials, campaign updates, and sales support tools, • Contribute to the development of content for owned channels (social media, HCP newsletters, product platforms) in line with regulatory requirements (Spain & Portugal), • Provide operational support for the Portuguese market, working closely with the local manager Your Skills and Experience: • Degree in Life Sciences, Engineering, Business Administration, Marketing, or a related field, • (Postgraduate studies are a plus), • Approximately 3 years of experience in pharmaceutical marketing, • Proven experience in data analysis and campaign performance tracking, • Familiarity with omnichannel environments (CRM, digital channels, field force engagement), • Clear communication skills: able to present data visually and effectively to internal teams and the field force, • Digital curiosity: interest in new tools, automation, and innovative ways to engage HCPs, • Spanish: native or bilingual, • English: professional proficiency, • Strong skills in Excel and PowerPoint, • Experience with BI tools (Power BI, Tableau) or analytics platforms (e.g. Google Analytics, email tools) is a plus, • Portuguese: nice-to-have, not required Reporting Relationships: • Reports to: Omnichannel Manager Iberia, • Direct Reports: none Why Join Us • Real learning opportunities in cutting-edge omnichannel environments within the pharmaceutical industry, • Exposure to high-value, complex therapeutic areas, • A workplace where data, digital tools, and strategy are truly integrated, • A competitive compensation package aligned with market standards and your experience Join us and contribute to making a difference in the lives of patients with rare diseases. Apply today! CSL Vifor is a global partner of choice for pharmaceuticals and innovative, leading therapies in iron deficiency and nephrology. We specialize in strategic global partnering, in-licensing and developing, manufacturing and marketing pharmaceutical products for precision healthcare, aiming to help patients around the world lead better, healthier lives. Headquartered in St. Gallen, Switzerland, CSL Vifor also includes the joint company Vifor Fresenius Medical Care Renal Pharma (with Fresenius Medical Care). The parent company, CSL, headquartered in Melbourne, Australia, employs 32,000 people and delivers its lifesaving therapies to people in more than 100 countries. To learn more about CSL, CSL Behring, CSL Seqirus and CSL Vifor visit and CSL Plasma at . Our Benefits For more information on CSL benefits visit _. You Belong at CSL At CSL, Inclusion and Belonging is at the core of our mission and who we are. It fuels our innovation day in and day out. By celebrating our differences and creating a culture of curiosity and empathy, we are able to better understand and connect with our patients and donors, foster strong relationships with our stakeholders, and sustain a diverse workforce that will move our company and industry into the future. To learn more about inclusion and belonging visit https://www.csl.com/careers/inclusion-and-belonging Equal Opportunity Employer CSL is an Equal Opportunity Employer. If you are an individual with a disability and need a reasonable accommodation for any part of the application process, please visit _.
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