Senior Product Manager - Martech
hace 4 días
Barcelona
Overview As Senior Product Manager for MarTech Scale, you will lead platform and product efforts that scale Preply’s marketing channels through automation, AI, and data-driven decisions. You’ll partner with engineering, data, and marketing to deliver multi-channel solutions and open new acquisition avenues at global scale. You’ll own end-to-end product lifecycle, from vision to launch to impact, shaping how marketing technology enables growth. This role offers high visibility and the opportunity to influence Preply’s strategy in a fast-paced, AI-enabled learning marketplace. Responsabilidades • Scale paid acquisition channels by building automated, data-driven products for SEM, Display, Affiliates, and emerging channels, • Own the SEM platform from discovery to bidding, structure, and ad copy generation, driving always-on optimization, • Develop creative automation for Display across languages/regions and automate channel management for Display and Affiliates, • Collaborate with channel owners to identify leverage points and turn them into repeatable products, • Explore new acquisition channels (e.g., OpenAI Apps) to stay ahead of competitors, • Lead AI-powered organic/AI Search with a scalable page-creation engine and SEO for AI-first rankings, • Shape content and structure for AI Search while evolving the page-creation engine to align with evolving search behavior, • Own landing pages and the homepage; optimize top-of-funnel experiences and conversion across channels, • Partner with Growth Tribe to unify the funnel experience and run fast hypothesis-driven experiments, • Make marketing AI-native by embedding AI building blocks and guardrails into platforms used by marketers, • Lead with vision, own platform architecture, and drive cross-functional collaboration to achieve measurable business impact Requisitos principales, • At least five years of hands-on experience in Performance Marketing channel management for a high-traffic consumer site OR product management in marketing technology, • Experience in MarTech, AdTech, or Analytics platforms (e.g., Google Ads, Meta Ads APIs, SEO tooling, GTM, Segment, or internal data pipelines), • Knowledge of SEO and its evolution in an AI-first world, • Knowledge of App marketing, • Willingness to work hands-on with Google Ads, Meta, etc., • Systems thinking with a knack for automating, measuring, and scaling complex ecosystems, • Exceptional analytical and problem-solving abilities, • Experience leading cross-functional teams to deliver products to global markets, • Strong leadership and influencing skills; excellent communicator able to align engineers, marketers, and executives, • strong leadership, • cross-functional collaboration, • data-driven decision making, • MarTech/AdTech/Analytics platforms, • Google Ads and Meta Ads APIs, • SEO tooling