Trade Marketing Manager/ Sales Development/Category Management
hace 1 día
Madrid
h3Trade Marketing Manager/ Sales Development/Category Management /h3h3Trade Marketing Manager/ Sales Development/Category Management /h3pFor modern distribution-national retailers and reporting to Sales Strategy and Planing Director, will be responsible of Hypermarket channel, working together with National Key Account Managers, and in close contact with Point of Sales and Marketing teams and others. Externally, direct contact with the Hypermarket customers (Carrefour, Auchan, El Corte Ingles…) /ppstrongMISSION / AMBITION / RESPONSIBILITIES / – WHAT DOES SUCCESS LOOK LIKE? /strong /ppstrongLEAD THE SHIFT FROM BRAND TO CATEGORY APPROACH IN THE BU /strong /pulliDeep understanding of market, customer and channel trends, issues/opportunities and competitor activity with on-going communication to the marketing business unit stakeholders partners to enable them to make the right strategical decisions and develop the right plans. /liliBased on the understanding of the market, define the local category growth engines, ensuring that marketing strategy and action plans, as well as customers joint business plans are fueling those growth engines /liliBuild clear category growth stories to become a thought leader and engage customers, with the objective to reinforce our partnership with them /li /ulpstrongDEFINE COMMERCIAL DRIVERS BY CHANNEL /strong /pulliDefine clear guidelines for commercial drivers, for each category, channel and brand /liliAssortment: identify the best performing portfolio, ideal assortment by channel define the distribution target /liliShelving: define a shopper-based shelving strategy /liliDefine the primary and secondary placements guidelines objectives by channel /liliIn close collaboration with the RGM manager, translate the pricing strategy into a Price Pack Architecture proposal and into a specific Promo strategy (promotion role objectives, volume in deal, depth of discount, promo frequency, …) at brand and SKU level /liliThose guidelines will be defined by channel, potentially at customer level, and monitored regularly, with the right KPI’s which will be tracked monitored. The guidelines will be defined in close collaboration with brand teams and KAM. /li /ulpstrongTRADE FUND MANAGEMENT BUSINESS SUFFICIENCY /strong /pulliCo-own with brand team strategy plans for best investment of in store AP (brick mortar e retail) /liliKey player of the demand review while proactively providing detailed understanding of Vol / Net Sales/ Spending by sales team and anticipation of risks opportunities. /liliIdentify best practices and share with teams’ ways to amplify them /li /ulpstrongORGANIZATION STAKEHOLDERS (IN / OUT) /strong /pulliInternally: Partners with Key Account, Field Sales Consumer Marketing Teams as well as other functions: Global Teams, Finance, Supply and Quality /liliExternally: Customers, Agencies /liliReporting to Sales Strategy and Planning Director /li /ulpstrongSALES LEADERSHIP COMPETENCIES /strong /pulliA capacity to strengthen the Sales Transformation by working transversally both with different departments (category, trade, marketing, sales) and the customers to propose strategic plans. /liliA deep understanding of the environment in order to analyze categories and trade’s trends on a long-term perspective: changes in customers’ behaviors and needs, trends in merchandising habits, shoppers’ insights, new channels emergence. /liliA Category Excellence to prove a deep knowledge and a long-term vision of each category, in order to develop cross-category strategies and relevant initiative planning. /liliAn ability to master data to evaluate category and trade strategies’ performance, through the implementation of relevant KPIs, and to propose key incentives to boost categories’ growth and commercial drivers’ efficiency. /liliEmbody the Bel Leadership competencies: drive and accelerate transformation, demonstrate agility, dare to innovate, unconditional collaboration, unleash develop talents. /li /ulpstrongSKILLS EXPERIENCE REQUIREMENTS /strong /pulliStrong organizational skills with a demonstrated ability to manage multiple priorities /liliStrong collaboration communication/interpersonal skills with the ability to work effectively with both internal / external stakeholders /liliStrong leadership skills, ability to make timely decisions and influence senior leaders /liliStrong strategic analytical thinking, creative innovative thinking, pro-active can-do attitude /liliAgility, ability to integrate change in a dynamic environment, be flexible adapt to changing conditions and plans, ability to drive solutions that meet both brand requirements and local commercial realities /liliIn-depth understanding of sales performance metrics, commercial environment, financial acumen /liliBeing good with numbers is essential /liliProficiency in Microsoft Office applications, including Excel Power point /liliFluent in English, both written and spoken /liliExperience in dealing with Customers: trade stories, business review meetings, ad-hoc plans development, category projects, etc /li /ulpstrongLOCATION /strong /ppLocation: Madrid /ppProfessional travels /ph3Seniority level /h3ullih3Seniority level /h3Mid-Senior level /li /ulh3Employment type /h3ullih3Employment type /h3Full-time /lilih3Industries /h3Food and Beverage Manufacturing /li /ulpReferrals increase your chances of interviewing at Bel by 2x /ph3Sign in to set job alerts for “Trade Marketing Manager” roles. /h3pMadrid, Community of Madrid, Spain 1 day ago /ppMadrid, Community of Madrid, Spain 2 months ago /ppMadrid, Community of Madrid, Spain 2 days ago /ppMadrid, Community of Madrid, Spain €40,000.00-€50,000.00 3 weeks ago /ph3Brand Partnerships Manager, CPG (6 months Fixed-Term Contract) /h3pMadrid, Community of Madrid, Spain 3 weeks ago /ppMadrid, Community of Madrid, Spain 3 weeks ago /ph3Category Manager HORECA - 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