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Mission of the Position: Lead and optimize CRM channel performance with the main goal of driving last-click demand and revenue through impactful campaigns and precise segmentation strategies. This role focuses on managing all CRM channels to ensure the effective delivery of messages that convert, enhance commercial performance, and contribute directly to business growth. Responsibilities: • Own the CRM channel strategy across Email Marketing, Automation (including Lifecycle and Trigger-based flows), SMS, WhatsApp, Push Notifications, and E-Wallet, with a strong focus on driving demand through impactful campaigns and ensuring strong commercial performance., • Be accountable for CRM's revenue contribution, ensuring high-performing last-click campaigns and increasing CRM’s share within the overall digital revenue mix., • Define and manage the CRM content and storytelling calendar, aligning with GTM moments and brand/product priorities., • Lead the audience segmentation and targeting strategy to ensure maximum campaign effectiveness and relevance., • Develop tailored strategies for each CRM channel to maximize reach, engagement, and conversion., • Build and maintain monthly forecasts per channel based on the campaign plan, ensuring continuous tracking to support strategic planning and performance optimization., • Analyze performance data and CRM KPIs to identify opportunities, test hypotheses, and continuously improve impact., • Lead and provide strategic direction to a CRM Automation Specialist, ensuring clear prioritization, strong execution, and opportunities for professional growth., • Coordinate the internal and external teams responsible for CRM channel execution, including the direct report, external agencies, and the Operations team (in charge of campaign delivery and technical implementation)., • Demonstrate strong ownership and a proactive mindset, contributing to the business with responsibility and initiative. Requirements for the Position: • University degree in Marketing, Business Administration, or related field., • Minimum 3 years of experience in CRM management, including calendar planning and hands-on campaign execution with ESPs (e.g., Emarsys)., • Strong leadership skills and experience developing team members., • Proven ability to define and implement customer-centric, revenue-driven CRM strategies., • Strong analytical mindset and ability to make data-informed decisions., • Advanced knowledge of CRM platforms, segmentation, personalization, and automation., • Results-oriented and highly organized, with the ability to manage multiple priorities., • Fluent in English, both written and spoken.

* SOW Performance Manager - 12 months + ext. - Remote * On behalf of one of our key partners RED now has a new opportunity for an SOW Performance Manager to join them on a new S/4HANA implementation project. The initial contract is for 12 months with very long-term prospects. This contract will be remote with occasional travel within Europe. It is to start ASAP. Major Accountabilities • Oversee and manage the end-to-end performance of vendor deliverables as outlined in Statements of Work (SOW), ensuring delivery aligns with contractual scope, quality, timelines, and budget., • Track Quality Gates and Milestones against agreed-upon acceptance criteria, ensuring timely completion and documentation of deliverables for sign-off., • Ensure that payment-relevant milestones, including both internal and vendor responsibilities, are accurately tracked and aligned with contractual agreements and payment terms., • Proactively manage and integrate scope changes, delays, and risk areas, ensuring timely escalation and resolution in coordination with Procurement, Finance, and Program Management., • Collaborate with Legal, Procurement, and Delivery teams to ensure clarity and enforceability of performance expectations., • Monitor financial obligations, forecast expenditure against budget, and ensure all invoice approvals are based on verified milestone achievements and compliance with SOW terms., • Maintain detailed records of obligations, approvals, and changes throughout the SOW lifecycle, enabling full auditability and contract compliance., • Support vendor performance reviews with objective data and insights derived from tracking tools and dashboards., • Serves as secretary of Change Review Board (for Contractual Changes to SOW), • Tracks overall vendor performance (incl. survey results) and takes actions accordingly, • Milestone Compliance Rate: % of contractual milestones delivered on time and accepted per quality gate criteria., • Variance from Forecasted Spend: Difference between forecasted and actual spend, • Minimum 5–7 years of experience in contract performance management, vendor/SI oversight, or commercial project delivery., • Proven experience managing SOWs with large system integrators (e.g., Accenture, Deloitte, IBM, Capgemini), ideally in a complex, matrixed environment., • Strong understanding of financial governance within service-based contracts, including milestone-based payments, T&M vs. fixed-price models, and earned value tracking., • Experience working with procurement, legal, finance, and delivery teams to enforce and operationalize contractual terms., • Demonstrated ability to manage competing priorities and enforce accountability across internal and external teams. If you are interested please contact Alex Upton-Agerholm on or apply here.

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