Brand and Marketing Specialist
hace 3 días
Madrid
Professional challenge and role mission • Support the positioning and growth of IAG Engine Tech as a leading independent global engine MRO brand., • Build awareness of the new brand from the ground up, creating a strong and distinctive market presence across priority audiences., • Develop and execute integrated marketing initiatives that strengthen brand awareness, generate business opportunities and support commercial objectives., • Ensure a consistent and professional brand identity across all communication channels, customer touchpoints and corporate events., • Contribute to the company's international visibility through campaigns, digital marketing, trade shows, events and media initiatives. Key responsabilities • Develop and implement annual marketing plans aligned with business strategy and commercial priorities., • Coordinate the execution of integrated campaigns across digital, social, media, events and customer-facing channels., • Lead the corporate website launch, maintenance and continuous optimisation in coordination with internal stakeholders and external agencies., • Create, edit and coordinate marketing content and brand assets for external audiences, including presentations, brochures, social media and web content., • Coordinate participation in international trade fairs, exhibitions, customer events and sponsorships., • Negotiate marketing and communication budgets with suppliers and external partners, ensuring efficient use of resources and return on investment., • Monitor, track and oversee supplier contracts and service levels, ensuring compliance with agreed scopes, timings and quality standards., • Measure and report customer satisfaction indicators, including NPS, to support continuous improvement and strengthen customer experience., • Support internal communication and employee engagement initiatives where relevant, helping employees understand and amplify the brand. Objectives • Increase IAG Engine Tech brand awareness and reputation, positioning the company as a leading independent global engine MRO provider in target markets., • Support commercial growth by designing and delivering marketing initiatives that generate visibility, strengthen customer relationships and contribute to business opportunities., • Ensure a consistent, high-quality brand experience across all digital channels, corporate communications, customer touchpoints, events and trade fairs., • Successfully launch and continuously optimise the corporate website, improving digital visibility, user experience and content performance., • Maximise the return on marketing investment (ROMI) through effective budget planning, supplier management and performance monitoring of campaigns, events and external partners., • Measure and improve customer experience by monitoring marketing KPIs, website analytics, campaign performance and customer satisfaction indicators, including Net Promoter Score (NPS)., • Support employee engagement and employer branding initiatives, helping employees understand, represent and promote the IAG Engine Tech brand. Education, skills and experience • Bachelor’s degree in Marketing, Advertising, Communication, Public Relations, Business Administration or related disciplines., • Postgraduate qualification in Marketing, Digital Marketing, Branding or Communication will be valued., • Continuous training in digital marketing, AI tools or brand management will be considered an asset., • Driving licence B and availability of own vehicle. Technical skills: • Strong knowledge of branding, marketing and integrated communication., • Advanced digital marketing and social media management skills., • Website content management and coordination of website launches or redesigns., • Ability to manage marketing campaigns across multiple channels., • Knowledge of media planning, events, trade shows and sponsorships., • Strong command of Microsoft Office, especially PowerPoint and Excel., • Use of AI tools for content creation, analysis and productivity., • Image, photo and video editing tools such as Adobe Creative Suite, Canva, CapCut, Premiere Pro or similar., • Marketing reporting, KPI tracking and basic data analysis. Desirable: • Experience in B2B environments, preferably industrial, aerospace or aviation sectors., • Experience working with external agencies, designers, printers and digital suppliers., • Basic knowledge of SEO, SEM, Google Analytics or web analytics tools., • Basic HTML/CSS knowledge will be valued., • Experience in internal branding, employer branding or employee engagement campaigns., • Experience launching a brand or building awareness from scratch. Experience: • Minimum 4 years’ experience in Marketing, Branding, Digital Communications or related roles., • Proven experience developing and executing marketing plans and campaigns., • Experience managing corporate websites, social media and digital content., • Experience coordinating events, trade fairs, exhibitions and corporate activations., • Experience managing supplier relationships, contracts and marketing budgets., • Experience measuring campaign performance and customer satisfaction indicators, including NPS, will be valued., • Experience in international or multicultural environments will be an advantage. Languages: • Spanish: native or bilingual., • English: fluent, minimum C1 level., • Additional languages will be valued. Role conditions: Based in La Muñoza, Madrid.
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