Marketing Director
hace 1 día
Inca
JOIN LOTTUSSE AS MARKETING DIRECTOR Are you passionate about fashion, brand building, customer experience, and business transformation? At LOTTUSSE, we are looking for a Marketing Director who will play a pivotal role in leading the brand and marketing function end-to-end, connecting strategy, creativity, customer experience, and commercial priorities. This is not a purely functional marketing role. It is a senior leadership position with broad scope, designed to bring structure, coherence, and ambition to the way LOTTUSSE builds brand, activates campaigns, engages customers, and elevates experience across all touchpoints. ABOUT LOTTUSSE Founded in 1877 in Inca, Mallorca, Lottusse is a Spanish luxury footwear and accessories brand, internationally recognized for its craftsmanship, quality, and timeless elegance. With more than 145 years of history, the brand combines tradition with innovative design to offer exclusive products that reflect the excellence of artisanal savoir-faire. Present in international markets and strongly committed to quality, authenticity, and attention to detail, Lottusse is at a key moment of transformation, with the ambition to strengthen its desirability, modernize its customer experience, and consolidate a more structured and scalable marketing model. ROLE MISSION To lead the global marketing function of LOTTUSSE with a strong balance of brand vision, business understanding, and executional rigor, ensuring that all marketing initiatives contribute to: • stronger brand equity and desirability, • greater consistency across channels and markets, • a more customer-centric experience, • better alignment between brand, retail, e-commerce, CRM, and communication, • a more structured, scalable, and high-performing marketing organization This role will act as the owner of the marketing ecosystem, leading teams and external partners across brand, content, social, community, PR, CRM, and retail experience. Additionally, this role requires not only strong business and organizational capabilities, but also a distinctive brand sensibility, creative judgment, and the ability to elevate storytelling, content, and customer experience with taste and coherence. KEY RESPONSIBILITIES Marketing Leadership & Strategy • Define and lead the overall marketing strategy of LOTTUSSE, aligned with business priorities and long-term brand ambition., • Build the annual and quarterly Marketing Plan, ensuring clarity on objectives, priorities, budget, channels, and KPIs., • Translate brand ambition into a structured and actionable roadmap across all customer touchpoints., • Partner closely with senior leadership to ensure marketing contributes meaningfully to growth, desirability, and business performance., • Bring organizational clarity, discipline, and decision-making rigor to the marketing function. Brand & Campaign Architecture • Lead the development of a coherent campaign system across the year, ensuring consistency between product, storytelling, brand codes, and commercial priorities., • Define campaign narratives, customer-facing messages, and channel ecosystems., • Ensure each campaign is supported by the right content architecture, asset planning, and execution model., • Protect and elevate the brand identity across all consumer-facing expressions. Content, Social, Community & Influencer • Lead the teams and partners responsible for content, social media, influencer marketing, community management, and editorial expression., • Ensure all content reflects a clear brand point of view and consistent quality standard., • Raise the level of storytelling, relevance, and consistency across organic and campaign content., • Oversee the content calendar and the way content is adapted across channels and moments. PR, Brand Visibility & Reputation • Define the PR and earned visibility strategy in alignment with overall brand objectives., • Oversee press relations, key brand moments, launches, events, talent activations, and reputation-building initiatives., • Ensure the brand is positioned with the right visibility, narrative, and external relevance., • Collaborate with PR resources and partners to strengthen awareness, desirability, and editorial resonance. CRM & Customer Marketing • Lead the CRM and customer marketing vision, ensuring a stronger and more coherent customer journey., • Elevate the role of CRM from purely promotional communication to a more relational and brand-aligned platform., • Oversee lifecycle communications, editorial newsletters, segmentation logic, and customer engagement initiatives., • Improve the integration between CRM, campaigns, retail, and e-commerce. Retail Experience • Own the marketing side of retail experience, ensuring consistency between brand and store execution., • Lead the definition and evolution of:, • Visual Merchandising guidelines, • Customer Experience principles, • Retail Excellence standards, • Training content linked to Brand, producto storytelling and customer interaction, • Selling ceremony and experience consistency, • Ensure stores express the brand in a coherent, premium, and customer-centric way. Team Leadership & Organizational Development • Lead and develop the marketing team, building a structure that is clear, effective, and scalable., • Manage and elevate multidisciplinary teams across brand, content, social, communication, CRM, and retail experience., • Clarify roles, responsibilities, and workflows to reduce ambiguity and increase autonomy., • Raise the level of strategic thinking, accountability, and execution quality across the department., • Identify where internal capabilities should be built and where external partners add value. Cross-Functional Alignment • Act as the main bridge between Marketing and other functions such as Commercial, Retail performance, E-commerce, Product, Merchandising, and external agencies., • Ensure brand initiatives are commercially relevant without compromising long-term equity., • Build strong ways of working across functions to reduce friction, duplication, and dependency on ad hoc decision-making., • Facilitate better alignment between campaign planning, business priorities, and execution. Budget, Governance & Performance • Build and monitor the marketing budget with rigor and business judgment., • Track key KPIs related to brand visibility, campaign execution, CRM effectiveness, content performance, and customer experience., • Introduce structured governance, planning, and approval processes across the marketing ecosystem., • Ensure transparency and clarity in project status, priorities, and decision rights. SUCCESS KPIs • Stronger consistency of brand expression across channels and markets, • Clearer and more effective campaign architecture throughout the year, • Improved quality and relevance of social, content, CRM, and brand communications, • Better integration between marketing, retail, e-commerce, and commercial priorities, • Stronger customer experience and in-store brand consistency, • Greater visibility and earned relevance of the brand, • Higher team clarity, autonomy, and executional rigor, • Better budget efficiency and marketing operating discipline MINIMUM REQUIREMENTS • 10+ years of experience in senior marketing roles, ideally within fashion, luxury, premium, lifestyle, or retail-driven brands, • Strong experience leading brand, campaigns, content, communication, and customer-facing marketing functions, • Strong brand sensitivity, creative judgment, and ability to translate business priorities into compelling narratives and customer-facing experiences., • Proven ability to lead and develop multidisciplinary teams, including creative, social, communication, and customer experience profiles, • Experience managing agencies, external partners, and cross-functional stakeholders, • Ability to operate both strategically and hands-on when needed, • Experience in omnichannel environments, ideally with exposure to retail and e-commerce, • High level of rigor, clarity, prioritization, and leadership maturity, • Fluent in Spanish and English, • Mallorca (Inca) is the preferred base for this role. WHAT WE OFFER • A senior leadership role with real impact on the future of the brand, • The opportunity to shape and professionalize the marketing function of an iconic heritage brand, • A project with strong product truth, craftsmanship, and international ambition, • High visibility and close interaction with senior leadership, • The chance to build a more coherent, elevated, and customer-centric marketing model, • A dynamic environment during a period of transformation, • Competitive conditions aligned with the profile WHY THIS ROLE MATTERS LOTTUSSE is at a stage where marketing must evolve from a primarily execution-led function into a more structured, strategic, and brand-driven organization. This role will be critical to making that happen.
