Marketing Manager – Creative Fashion Accessories & 3D Printed Designs
1 month ago
£35000–£45000 yearly
Full-time
London
Location: London, UK Working Hours: Full-time (32 hours/week) Salary: £35,000 – £45,000 per year About Persona Beauty Persona Beauty is a growing creative brand based in the UK, specialising in custom nail art, eyelashes, and 3D-printed fashion accessories. Our products blend Eastern aesthetics, cosplay culture, and modern creative design. We operate a multi-channel e-commerce model and an in-house design studio pipeline, spanning: • Two London retail locations, • Pop-up events & fashion/art exhibitions, • Shopify online store, • Xiaohongshu (RED) promotion, • B2B partnerships for 3D-printed fashion accessories/installations, • UK cosplay & ACG (2D culture) communities, • A strong UK-based Asian customer base We are now seeking a full-time Marketing Manager to take the lead in brand strategy, content creation, and multi-platform marketing. Key Responsibilities • Develop and execute integrated marketing strategies (online & offline), • Manage and grow brand presence on Instagram, TikTok, Xiaohongshu (RED), and Shopify, • Produce high-quality Chinese & English content: photos, videos, product posts, storytelling captions, • Write engaging Xiaohongshu-style content (Chinese copywriting essential), • Plan and support pop-up events, exhibitions, cosplay-related activities, and product launches, • Collaborate with influencers, KOLs, and cosplay/creative communities, • Organise photoshoots, video shoots, and visual asset management, • Strengthen consistent brand identity and creative direction, • Conduct market research and identify new growth opportunities, • Prepare marketing materials for B2B partnerships, • Analyse marketing performance and provide monthly reports Key Requirements • Experience in marketing, content creation, brand management, and media management, • Education: Bachelor’s degree or above in Marketing, Media, Advertising, Business Management, Creative Design, or related fields preferred, • Strong Chinese writing ability required (Xiaohongshu content creation), • Familiar with social media platform algorithms and traffic rules, especially Instagram, TikTok, and Xiaohongshu, • Knowledge of content trends on Xiaohongshu, Instagram, TikTok, • Interest in cosplay, ACG culture, fashion, beauty, or 3D design, • Strong aesthetic sense; ability to produce visuals is a plus, • Creative, proactive, detail-oriented, • Excellent Chinese & English communication skills in listening, speaking, reading, and writing What We Offer • Salary: £35,000–£45,000 per year, • Full-time position with stable hours (32 hrs/week), • Creative, supportive work environment, • Opportunities to participate in cosplay shows, 3D fashion installations, pop-ups, and more, • Real growth and leadership opportunities as the brand expands, • A chance to shape the identity of a culturally distinctive, innovative brand We look forward to welcoming you to Persona Beauty.
Jassim N.Active 1 hour ago
