Marketing Executive
12 days ago
£34000–£42000 yearly
Full-time
London
Summer Dumpling is a dynamic and rapidly growing food & beverage brand specialising in premium dumplings and Asian inspired flavours. With a passion for quality, flavour innovation and memorable customer experiences, we’re expanding our presence – and looking for a driven Marketing Executive to join our team and help amplify our story. As our Marketing Executive you will take ownership of key marketing activities across the brand and play a pivotal role in raising awareness, driving foot-traffic and building customer loyalty. Your core responsibilities will include: • Develop and execute marketing campaigns (digital, social media, influencer collaboration) to increase brand visibility., • Manage social media channels, create engaging content (posts, reels, stories) and monitor performance metrics., • Coordinate marketing events, in-store activations, pop-ups and collaborations with other brands or local partners., • Assist in planning and executing email marketing, CRM programmes and customer engagement initiatives., • Monitor market trends, competitor activities and customer insight to inform strategy and optimise performance., • Work closely with the operations team, design & branding, and retail teams to ensure consistency of brand and messaging., • Track marketing budget, produce reports on campaign effectiveness and ROI, and make data-driven recommendations for improvement., • Support development of creative marketing materials (flyers, POS, digital ads) and collaborate with external agencies/designers as required. Who We Are Looking For • Minimum 2 years’ experience in marketing (preferably within F&B, hospitality or fast-moving consumer goods)., • Proven track record designing and delivering successful digital marketing and social media campaigns., • Strong content creation skills: excellent copywriting, visual sense, familiarity with social-platform formats., • Data-driven mindset: comfortable analysing metrics, extracting insight and optimising campaigns accordingly., • Energetic, creative, and proactive with a passion for food, lifestyle and consumer brands., • Excellent communication and interpersonal skills, with the ability to collaborate across teams and work effectively in a fast-paced environment. We prefer candidates with good Chinese language skills., • Experience with marketing tools/analytics (e.g. Google Analytics, Facebook Ads Manager, email-marketing platforms) is a plus.