Head of Online and Content - Wenta

About Wenta
Wenta is the largest enterprise agency in England and a not-for-profit social enterprise that exists to help everyone start and run their own successful business. In our 43rd year, we’re entering a new chapter – growing Wenta’s social impact nationally and digitally to make it easier and greener to start and run a successful business. Expanding our digital publishing activities, launching a new website and building a new flagship business hub, Wenta’s goal is to create and deliver accessible business support and flexible, affordable workspace for new and established business owners.

Overview
We’re looking for a data-driven, website-obsessed, performance-led Head of Online & Content to take full ownership of Wenta’s new website and turn it into the number one ranked digital destination for business support nationally and the top search result for workspace locally.

This is a senior leadership role with high autonomy, high impact and high visibility across the organisation. The Head of Online & Content will set the editorial and publishing vision for Wenta’s digital ecosystem - our new website, learning and training resources, content from articles and podcasts to on-demand video and live streaming (Wenta TV), email, newsletters and social channels.

This senior leadership role will be the lead person responsible for our website and content, working with external specialists in SEO, content strategy, copywriting, brand and website development, alongside our internal Business Advice, Centres and service teams.

You’ll turn audience insight, market trends and real client needs into content that is on-time, relevant, responsive to current market, lifestyle and societal trends and unmistakably Wenta: down to earth, straight-talking and useful. As an integral member of Wenta’s Senior Management Team, you will report directly to the Director of Client Services and Engagement and play a key role in growing and shaping Wenta’s national reach and impact.

You’ll provide monthly reporting on:

• Website performance and reach
• Client acquisition and conversion
• Client journey insights and impact
• Ongoing improvements to grow Wenta’s reach nationally and help more people start and run their own business
• You will: Run, manage and optimise the website like a machine – analysing performance daily, spotting patterns fast and making decisions rooted in data.·
• Do more of what works and eliminate what doesn’t, continually refining content, journeys, structure and UX for maximum reach, conversion and impact.
• Lead and drive an in-house and external content team to deliver the articles, videos, SEO landing pages, tools, resources and training content our users need to thriveto be the number one visited site for business support in the UK.

The Opportunity to Build and Lead Wenta’s Content Publishing Future
Wenta is at a pivotal chapter of digital transformation with a brand new website currently in development.

This role sits at the centre of our new content model and the Head of Online and Content will lead its delivery, ensuring it is embedded across teams and channels, continually looking at ways to build and grow Wenta’s reach and impact nationally. You will act as the leading and coordinating force for Wenta’s cross-functional content activity, guiding colleagues, supporting contributors and working with external specialists to deliver a unified, high quality publishing approach. Your role is to maintain standards, drive collaboration and ensure the model works in practice.‑functional content activity‑quality publishing approach.

This position also opens the door to new creative, commercial and digital opportunities, a fresh opportunity for someone looking to take their digital skills and experience to the next level in leadership. You will help the team experiment with video, interactive learning, AI-enabled content and new digital products that expand Wenta’s reach and impact. The role would suit someone that enjoys leadership as well as being part of an energetic team where content publishing and creative output drive daily activity and digital traffic‑enabled content and new digital products that expand Wenta’s reach and impact. It’s a high ownership role for someone who thrives on teamwork, innovation and shaping a fresh, content function within a purpose-driven, not for profit organisation.

What the opportunity looks like:
This is an ideal, digital leadership role for someone who thrives on teamwork, innovation and shaping a Mission driven organisation.
Set Editorial & Publishing Strategy: Lead on Wenta’s tone of voice and content operating model across all digital channels, working with Wenta’s forthcoming, new Wenta website as the main enabler.

• Website Leadership: Own the website roadmap, content architecture and performance optimisation.
• Audience Insight & Performance: Use data analytics to inform editorial priorities and improve client journeys.
• SEO & Content Discovery: Champion SEO and ensure content is discoverable and conversion-friendly.
• Responsive, Trend-led Publishing: Deliver timely, relevant content aligned with market and societal trends.
• Cross-team Collaboration: Work with Business Advice, Training, and Partnerships to ensure accuracy and alignment.
• Editorial Governance & Quality: Implement style guides, accessibility standards and QA processes.
• Team Leadership: Mentor and lead the Digital Publishing team and manage external specialists.
• Channel Expansion (incl. Wenta TV): Commission and produce video formats and explore new content channels.
• Impact Reporting: Provide SMT and Board with insights on reach, engagement, conversion, and impact.

Skills & Experience we’d like you to have
Essential:·
It is expected that you will have a degree in e-commerce, digital marketing (or related field), or related experience.

• Senior editorial/publishing leadership in digital-first organisations
• Proven success in website/content strategy and performance improvement
• Strong SEO/website analytics capabilities (e.g. GA4, Google Console, Semrush, Ahrefs, Moz Pro, Screaming Frog); fluent in data-driven decision-making
• Strong data analysis skills, advanced knowledge of Excel and knowledge of data visualisation tools
• Outstanding command of the English language with excellent writing, editing and copywriting skills
• Proven people management together with external agency leadership
• Track record of delivering content that is on brand, timely, relevant, useful and impactful
• Comfortable presenting impact reports and strategic recommendations at SMT level and organisation-wide.

Desirable:

• Strong strategic thinker with advanced SEO expertise (technical SEO, content optimisation, keyword strategy, schema, site structure, LLM optimisation)
• Understanding and experience of working within digital publishing models
• Good understanding of UX/UI principles
• Highly skilled in content governance
• Experience managing CMS platforms
• Experience in website development and digital media
• Experience in project management
• Experience in SME/enterprise support or education
• Knowledge of sustainability/Net Zero content for business
• Familiarity with AI-enabled content workflows and video production
  What we offer:
• Purpose-led work, helping people to fulfil their dreams of starting, building and growing their own business.
• Community orientated environment, helping small business owners to build confidence, skills and know-how on launching and building their own businesses.
• Opportunity to work for one of the largest enterprise agencies in England, a not for profit social enterprise with its Mission at the heart.
• Opportunity and autonomy to lead and build a new, digital content publishing function in an established and respected business support organisation.

Benefits:
Generous Annual Leave Allowance of 25 as standard (+ UK Bank Holidays) and up to 5 additional days (confirmed each year and based on Company Performance), Flexi-time working, Contributory Pension, Reward Hub Discount Scheme, Electric Car Incentive Scheme, Cycle to work scheme

How to apply:
To apply for this role, please send your CV, portfolio and a covering letter to Wenta.

Include within your cover letter a short note on how you would shape Wenta’s new website to grow Wenta’s website and digital traffic reach, offer more self-serviced content to new and existing small businesses, gain new clients for Wenta’s workspaces locally and help more businesses to start and run a successful business.

In addition, please include a high level content strategy and plan.

Closing date: 17th February 2026