
On-Trade Sales Representative (Freelance), East London
Novel Whisky | Thiago Tequila
Location: East London (field-based)
Type: Freelance / self-employed contractor, 2–3 days per week
Rate: Competitive rate plus commission on new listings
About the role
We're Novel Whisky and Thiago Tequila, two challenger brands on a mission to put flavour back at the heart of spirits. Now we need a partner in crime: someone who knows East London's bar scene like the back of their hand, can charm a head bartender in under five minutes, and gets genuinely excited about what's in the glass.We're two independent spirits brands looking for a driven, well-connected on-trade sales rep to represent our ranges across East London's best independent bars and restaurants.
This is a shared role. It suits someone who knows the East London scene, enjoys building relationships face to face, and wants the flexibility of freelance work alongside other non-competing projects.
Where you'll be working
Shoreditch, Hackney, Dalston, Bethnal Green, Victoria Park, Walthamstow and Stratford, focusing on:
- Independent cocktail bars and wine bars.
- Independent restaurants (mid-market and above).
- Small local groups (2–6 sites).
- Hotel bars and members' clubs where the fit is right.
What you'll do
- Open new accounts and secure listings, including menu and back-bar placement
- Build and maintain relationships with buyers, GMs and bar managers
- Take and process orders, working with each brand's distributor
- Run staff trainings and tastings alongside the founders to drive rate of sale
- Share market insight on pricing, competitor activity and venue trends
- Report weekly on calls, new listings and pipeline through a shared CRM or tracker
What we're looking for
- On-trade sales experience in London, ideally with spirits or premium drinks
- An existing network across East London's independent bar and restaurant scene
- Confidence running tastings and staff trainings
- Self-motivated and organised, comfortable working independently and reporting clearly
- Genuine passion for craft spirits and hospitality
What we offer
- Competitive day rate across 2–3 days per week, with fixed days agreed together
- Commission on new account revenue
- Travel and sample expenses reimbursed
- Direct access to both founders, including local support for initial induction period.
- Freedom to take on other non-competing freelance work
- A 4–8 week trial, with the opportunity to grow the role as demand increases
- Experience
- Not required
- Employment
- Part-time
- Schedule
- Flexible
- Starting time
- Immediate start!
Shoreditch High Street, London

spirits • 1-10 Employees
Hiring on JOB TODAY since October, 2026
This is a shared brand role between NOVEL whisky and THIAGO tequila.
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