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Sales Development Representative - NOVEL whisky - London

Bar Staff

57 minutes ago•37 views

On-Trade Sales Representative (Freelance), East London
Novel Whisky | Thiago Tequila
Location: East London (field-based)
Type: Freelance / self-employed contractor, 2–3 days per week
Rate: Competitive rate plus commission on new listings
About the role
We're Novel Whisky and Thiago Tequila, two challenger brands on a mission to put flavour back at the heart of spirits. Now we need a partner in crime: someone who knows East London's bar scene like the back of their hand, can charm a head bartender in under five minutes, and gets genuinely excited about what's in the glass.We're two independent spirits brands looking for a driven, well-connected on-trade sales rep to represent our ranges across East London's best independent bars and restaurants.


This is a shared role. It suits someone who knows the East London scene, enjoys building relationships face to face, and wants the flexibility of freelance work alongside other non-competing projects.


Where you'll be working
Shoreditch, Hackney, Dalston, Bethnal Green, Victoria Park, Walthamstow and Stratford, focusing on:

  • Independent cocktail bars and wine bars.
  • Independent restaurants (mid-market and above).
  • Small local groups (2–6 sites).
  • Hotel bars and members' clubs where the fit is right.

What you'll do

  • Open new accounts and secure listings, including menu and back-bar placement
  • Build and maintain relationships with buyers, GMs and bar managers
  • Take and process orders, working with each brand's distributor
  • Run staff trainings and tastings alongside the founders to drive rate of sale
  • Share market insight on pricing, competitor activity and venue trends
  • Report weekly on calls, new listings and pipeline through a shared CRM or tracker

What we're looking for

  • On-trade sales experience in London, ideally with spirits or premium drinks
  • An existing network across East London's independent bar and restaurant scene
  • Confidence running tastings and staff trainings
  • Self-motivated and organised, comfortable working independently and reporting clearly
  • Genuine passion for craft spirits and hospitality

What we offer

  • Competitive day rate across 2–3 days per week, with fixed days agreed together
  • Commission on new account revenue
  • Travel and sample expenses reimbursed
  • Direct access to both founders, including local support for initial induction period.
  • Freedom to take on other non-competing freelance work
  • A 4–8 week trial, with the opportunity to grow the role as demand increases
  • Experience
    Not required
  • Employment
    Part-time
  • Schedule
    Flexible
  • Starting time
    Immediate start!

pin iconShoreditch High Street, London

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Bar StaffLondon

spirits • 1-10 Employees

Hiring on JOB TODAY since October, 2026

This is a shared brand role between NOVEL whisky and THIAGO tequila.

Emma O. avatar icon
Emma O.Active 20 minutes ago
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