Head of Creative Strategy
3 days ago
Trafford Park
Position available at our London OR Manchester office. Salary: £60,000+ At Prospa, we’ve spent the last five years developing a high-performing team of e-commerce experts. With 40+ DTC brands in our client base, our mission is to drive growth and profitability for 7 and 8-figure e-commerce brands through creative, profit-focused marketing. Why Prospa? We’ve built three core fulfilment teams; Paid Social, Paid Search, and Retention to drive growth from every angle. Creative is now central to how brands scale, and this role sits at the heart of that mission. As our first Head of Creative, you’ll play a pivotal role in shaping the future of our agency. You’ll establish the creative function, develop high-performing processes, and build a team of creatives around you to support our industry leading Paid Social department and deliver standout performance for clients. This is a rare opportunity to create, grow, and lead your own team within a rapidly expanding agency. Prospa has quickly grown into a team of 30+ based in Manchester and London. We offer hybrid working (2 days from home), a vibrant office culture, and regular team events. Training and development are central to who we are and we invest heavily in structured programmes designed to support your growth. We’re looking for an A-player who’s ready to take ownership of our creative output, push performance forward, and work closely with our leadership team to shape the direction of our creative capabilities. Responsibilities Creative Leadership • Lead creative strategy for paid social (Meta, TikTok, Snapchat & Pinterest)., • Develop concepts, angles, hooks, and formats based on performance insight to drive best practices., • Shape creative testing plans alongside our Head of Paid Social and team., • Oversee quality of all creative output; UGC, static ads, video edits, concepts and iterations. Build the Creative Function • Establish the creative department from scratch, including team structure, roles, and hiring roadmap - this is your opportunity to build your own team., • Create processes for briefing, production, editing, approvals, and delivery., • Build scalable creative systems; asset libraries, testing matrices, naming conventions, etc. Execution & Direction • Work closely with editors, designers, creators, and copywriters to guide production., • Provide clear feedback, direction, and creative leadership across all projects., • Lead brainstorms and creative workshops to generate fresh ideas. Cross-Functional Collaboration • Partner with Paid Social to align creative execution with performance goals., • Interpret ad performance data and recommend creative improvements., • Collaborate with account managers to maintain brand alignment and client satisfaction. Client Communication • Develop and present creative strategies and rationale on client calls., • Turn brand insights, customer research, and positioning into actionable creative plans. Skills & Experience Core Experience • 5+ years in a creative leadership role within a DTC/eCommerce, paid social, or digital marketing environment., • Proven track record of producing high-performing ads for Meta, TikTok, and similar paid social platforms., • Experience scaling creative output through structured systems, workflows, and processes., • Strong understanding of performance marketing principles and how creative influences CAC, AOV, ROAS, CTR, thumb-stop ratio and other KPIs. Leadership & Team Management • Experience building, managing, or mentoring creative teams - ideally including editors, designers, and content creators., • Ability to give clear creative direction, structured feedback, and maintain a high creative standard., • Comfortable owning the entire creative function from strategy to execution. Creative & Technical Skills • Ability to concept ideas quickly, script compelling UGC ads, and guide creators effectively., • Strong visual and storytelling instincts - understanding what grabs attention and drives conversions., • Understanding of modern content styles, UGC formats, hooks, angles, and short-form video trends., • Comfortable using industry-standard tools (Motion, Air, Adobe Suite, CapCut, Figma). Operational Skills • Strong organisational and project management abilities., • Experience implementing delivery workflows, briefing systems, and creative processes., • Analytical mindset - able to interpret performance data to inform creative decision-making. Benefits • Join a company that has achieved approximately 100% year-on-year growth since 2020., • Benefit from a 7.5% annual bonus scheme, linked to company and team performance., • Annual pay reviews, supported by quarterly performance evaluations and structured progression plans., • Enjoy 25 days of annual leave, plus Bank Holidays and your birthday off., • Begin with a clear and structured employee progression roadmap designed to support your development from day one., • Participate in quarterly performance reviews to track and enhance both technical and interpersonal skills., • Access monthly internal e-commerce training and quarterly partner training with platforms such as Shopify, Triple Whale, Store Hero, and Recharge., • Work in a hybrid model, with 3 days in the office and 2 days from home, offering flexibility and collaboration., • Collaborate directly with exciting and rapidly growing DTC brands in the Fashion, Beauty, Wellness, and Subscription sectors., • Be part of a forward-thinking company culture, supported by a modern office environment with free parking., • Utilise an annual industry event budget to further your expertise and stay ahead in the e-commerce field., • Join a team of experienced industry professionals and develop alongside them in a dynamic, growth-focused environment., • Free Drinks and Snacks: We offer free coffee, or healthy snacks at the office.
