Head of Digital Growth
hace 5 días
Totowa
Overview Capezio is a global leader in dancewear and footwear, dedicated to inspiring and empowering customers through innovative, high-quality products. The Head of Digital Growth owns Capezio’s expansion and revenue generation through digital channels. This individual’s skillset combines marketing, product, data analysis, and user experience expertise to create and execute digital growth strategies. The Head of Digital Growth will work cross-functionally to optimize the entire customer lifecycle, from acquisition to retention and referral, using data driven insights and experimentation. This role is pivotal to the brand staying relevant and modern in order to appeal to today’s customer and maximize Capezio’s commercial opportunity. Key Responsibilities Owned Global Consumer Channels • Own the strategy and operations for Capezio-owned consumer channels:, • Capezio.com / eCommerce (domestic and international), • Marketplace storefronts (e.g., Amazon, Walmart, etc.), • Monetization of Instagram and TikTok, • New revenue channel incubation, including Capezio’s Direct-to-Studio (DTS) program, ensuring its successful commercialization and scalable growth., • Manage & own US channel-level P&Ls with clear accountability for topline growth, contribution margin, LTV, and reallocation of investment based on performance., • Support Capezio’s growing international consumer business by partnering with the GM of International. While the GM drives regional strategy, you will oversee shared services related to paid media, digital merchandising, and eCommerce operations to ensure alignment with global brand and performance standards., • Ensure an omnichannel view of the consumer, with coordinated promotions, pricing strategy, and customer engagement Marketing & Growth • Own all paid marketing effort, acquisition and retention, with a strong hand in the details of the performance marketing budget and execution, including hands-on fluency in Meta Ads Manager, Google Ads, affiliate, display, retargeting, and SEO, • Align marketing plans with commercial goals and promotional calendars across all owned channels, • Own and continuously improve LTV, loyalty, and customer retention metrics—including full ownership of the loyalty program strategy, budget, and iteration roadmap, • Develop the marketing & promo roadmap in partnership with product and channel owners to support launches, activations, and seasonal campaigns, • Partner with VP, Brand and Marketing to ensure creativity is executed consistently and in line with brand identity Digital Infrastructure & Consumer Data • Oversee Capezio’s digital consumer infrastructure, including:, • CRM systems and customer journey architecture, • MarTech stack, segmentation, and marketing automation, • Consumer analytics, attribution, and reporting frameworks, • eCommerce platform performance, including UX conversion optimization, • Partner with the IT to ensure clean, actionable data flows across systems, • Build and lead a culture of testing, personalization, and iterative optimization—leveraging A/B testing, UX refinement, and data-driven insights to enhance the customer journey and business performance, • Lead a high-performing organization across eComm, Store Performance, Marketplace, Marketing, and Consumer Analytics, • Work closely with the product development team, who own assortment and pricing strategy, to ensure alignment with promotional strategy and digital execution across all owned channels, • Collaborate with the sales team to ensure DTC efforts complement wholesale goals, • Work closely with VP, Brand and Marketing on asset development and events to drive conversion and DTC sales, • Collaborate with the COO to ensure that fulfillment, customer service, and operational logistics meet the standards required to deliver on the consumer experience across digital and physical channels, • Establish KPIs, dashboards, and incentive structures that drive accountability across internal teams and external partners—including active agency and vendor performance management, • Effectively synthesize and communicate strategy and performance to executive leadership and the Board Who You Are • A seasoned DTC and omni-channel operator with deep experience leading digital, retail, and marketplace businesses, • A performance-driven marketer who balances creative instincts with clear commercial goals, • A systems thinker with experience owning martech, CRM, and consumer data strategies, • Comfortable operating in a fast-paced environment, with a bias for entrepreneurial execution, • A collaborative executive who brings clarity, urgency, and alignment across functions, • A champion for the customer who sees LTV, loyalty, and repeat engagement as long-term strategic advantages, • A pragmatic builder who knows how to modernize infrastructure and scale what works—without overcomplicating, • A strong communicator and storyteller, with the ability to influence across levels and align teams around key goals Qualifications • Bachelor's degree required, • 10-15+ years of leadership experience across eCommerce, retail, digital marketing, or consumer P&L ownership, • Deep understanding of Amazon and other key digital marketplace customers, • Proven success managing & scaling omni-channel consumer businesses, with direct accountability for P&L, LTV, and margin growth across multiple distribution channels (eComm, stores, marketplaces), • Experience leading performance marketing, loyalty, or digital growth efforts in a consumer brand or retail environment, • Hands-on fluency with digital marketing platforms and tools (e.g., Google Ads, Meta Ads Manager, affiliate networks, SEO/LSA dashboards, etc.), • Experience building and scaling loyalty programs, including strategic roadmap ownership, budget management, and iteration based on data-driven testing, • Strong understanding of CRM, martech, personalization, and data architecture best practices, • Track record of leading digital merchandising functions, including PDP optimization, navigation/filtering logic, and on-site search performance, • Track record of aligning execution with brand voice and business outcomes, • Comfort operating in fast-paced, transformation-driven environments with a balance of strategic vision and hands-on execution Salary: $180,000-$220,000 base salary (plus annual bonus and management incentive program)
