IT Business Analyst - Omnichannel Orchestration - RDT Global Products & GPS
hace 8 días
Madrid
Position As an IT Business Analyst within Omnichannel Orchestration, you will act as the bridge between business stakeholders, affiliate teams, and technology delivery teams. Your role focuses on translating business needs into clear requirements, supporting the rollout and adoption of omnichannel capabilities, and ensuring successful delivery of customer engagement use cases across markets. Lea atentamente toda la información sobre esta oportunidad y luego utilice el botón de solicitud de abajo para enviar su CV y su candidatura. Business Analysis & Requirements Management • Gather, analyze, and document business requirements for omnichannel engagement, customer journeys, audience segmentation, and activation use cases., • Translate business needs into user stories, process flows, functional requirements, and acceptance criteria., • Facilitate workshops, discovery sessions, and requirement gathering activities with global and affiliate stakeholders., • Support backlog refinement and prioritization activities with Product Owners and delivery teams.Affiliate Engagement & Omnichannel Adoption, • Act as a key point of contact for affiliate teams adopting omnichannel capabilities., • Understand affiliate business processes, pain points, and market-specific requirements., • Support onboarding activities, capability demonstrations, training sessions, and business readiness efforts., • Identify opportunities to improve adoption, operational efficiency, and user experience.Cross-Functional Collaboration, • Partner with Product Owners, Solution Architects, Engineers, Data Teams, and Vendors to ensure business requirements are clearly understood and implemented., • Support testing, validation, and user acceptance activities., • Help manage dependencies across business, process, data, and technology workstreams.Continuous Improvement, • Analyze business processes and identify opportunities for optimization and standardization., • Contribute to documentation, governance practices, templates, and best practices., • Support reporting, insights, and measurement activities to evaluate business outcomes and adoption.Who You Are, • Delivery-oriented and collaborative leader comfortable operating across business and technology domains., • Experience of 5+ years in Business Analysis, Consulting, Product Delivery, CRM, Marketing Technology, Omnichannel Engagement, or Digital Transformation., • Expertise in gathering, analyzing, and documenting business requirements and translating them into scalable technology solutions., • Strong stakeholder management skills with experience in large-scale enterprise transformation or digital engagement programs., • Experience operating within Agile delivery environments and collaborating across product, engineering, and business teams., • Strong understanding of omnichannel engagement, campaign execution, customer journeys, audience segmentation, and activation workflows., • Familiarity with Adobe Experience Platform, Adobe Journey Optimizer, CRM and Marketing Automation ecosystems, customer journey orchestration, segmentation, and activation concepts., • Experience coordinating cross-functional teams, external vendors, and implementation partners., • Ability to manage dependencies across business, product, architecture, data, and engineering teams., • Strong execution, facilitation, and operational coordination skills., • Excellent communication and organizational skills, with the ability to work effectively with business stakeholders, technical teams, and external partners., • Comfortable navigating global and matrixed environments.Success Looks Like, • Successful onboarding and adoption of omnichannel orchestration activities across affiliate markets., • Clear, actionable business requirements that enable efficient delivery., • Strong alignment between affiliate needs and technology solutions., • Improved business processes and operational efficiency., • Positive stakeholder feedback and measurable adoption of omnichannel capabilities.Education, • University degree required., • Relevant certifications in Agile, Product Ownership, Adobe, CRM, or Marketing Technology platforms are a plus. xcskxlj Roche is an Equal Opportunity Employer. #J-18808-Ljbffr