Lead Data Analyst
hace 16 horas
Madrid
IF YOU ARE INTERESTED, PLEASE SHARE YOUR CV IN ENGLISH LANGUAGE ONLY! Who are we? We are a technology-led healthcare solutions provider. We are driven by our purpose to enable healthcare organizations be future ready. We offer accelerated, global growth opportunities for talent that’s bold, industrious, and nimble. With Indegene, you gain a unique career experience that celebrates entrepreneurship, and is guided by passion, innovation, collaboration, and empathy. To explore exciting opportunities at the convergence of healthcare and technology, check out ___ What if we told you that you can move to an exciting role in an entrepreneurial organization without the usual risks associated with it? We understand that you are looking for growth in your career at this point and we would love for you to join us in our journey and grow with us. At Indegene, our roles come with the excitement you require at this stage of your career with the reliability you seek. We believe in creating leaders of tomorrow and mentor our leads to help them grow and nurture them as people managers and account managers. We are a rapidly growing global organization and are scouting for the best talent for this phase of growth. With us, you are at the intersection of two of the most exciting industries of healthcare and technology. We offer global opportunities with fast-track careers while you work with a team that is fueled by purpose. The combination of this will lead to a truly differentiated experience for you. If this excites you, then apply below. Role: Lead Campaign Data Analyst IF YOU ARE INTERESTED, PLEASE SHARE YOUR CV IN ENGLISH LANGUAGE ONLY! Job Description: The Campaign Optimization Analyst / Data Analyst plays a critical role in driving data-led decision making for omnichannel marketing campaigns. This role is responsible for analyzing cross-channel campaign performance, uncovering actionable insights, and developing targeted optimization recommendations that elevate brand impact and marketing ROI. The ideal candidate brings strong analytical acumen, deep familiarity with digital marketing ecosystems, and the ability to translate complex data into clear, compelling recommendations for marketers and brand teams. We are purpose-driven. We enable healthcare organizations to be future ready and our customer obsession is our driving force. We ensure that our customers achieve what they truly want. We are bold in our actions, nimble in our decision-making, and industrious in the way we work. Key Responsibilities: 1. Campaign Performance Analytics • Analyze campaign performance across email, web, paid media, social, and other digital channels using platform analytics, dashboards, and reporting tools., • Identify performance trends, patterns, and anomalies to guide campaign optimization., • Build standardized and ad-hoc performance reports to support brand, marketing, and channel teams. 2. Insight Generation & Optimization • Translate raw performance data into structured insights with clear implications for future marketing actions., • Develop targeted optimization strategies (e.g., improved audience segmentation, frequency adjustments, subject line optimization, channel mix refinement)., • Conduct root-cause analysis for underperforming campaigns and recommend corrective actions. 3. Brand-Level Strategic Recommendations • Deliver monthly brand-specific insights and recommendations based on cross-channel campaign outcomes., • Evaluate channel effectiveness and develop actionable next steps to improve brand engagement and conversion., • Partner with Campaign Managers, Channel SMEs, and Brand Teams to influence data-driven decision making. 4. Reporting, Dashboards, & Data Visualization • Build and enhance dashboards in tools such as Power BI, Tableau, Datorama, or equivalent BI platforms., • Maintain reporting frameworks that offer visibility into campaign KPIs, benchmarks, and pacing trends., • Ensure reporting accuracy, data hygiene, and consistency across stakeholders. 5. Collaboration & Stakeholder Management • Work closely with campaign operations, channel experts, marketing managers, and analytics teams to align on KPIs, reporting needs, and actionable insights., • Present findings and recommendations to marketing stakeholders in a clear, concise, and business-friendly manner., • Proactively manage expectations and timelines for recurring and ad-hoc analyses. Required Skills & Experience: • 7–12 years of experience in marketing analytics, campaign analytics, performance reporting, or related data-driven roles., • Strong proficiency in data analytics tools such as Excel, SQL, Power BI, Tableau, or equivalent., • Hands-on understanding of digital marketing analytics (email, web, paid, social)., • Experience working with marketing automation or CRM platforms (e.g., Adobe Marketo, SFMC, Veeva, Eloqua, HubSpot, Google Analytics)., • Expertise in deriving insights from large datasets and presenting them in simple, actionable formats., • Experience in pharma, healthcare, or regulated industries (preferred but not mandatory). Soft Skills: • Ability to simplify complex analysis for non-technical stakeholders., • Strong communication and storytelling skills., • Detail-oriented with a high degree of accuracy., • Ability to work in a fast-paced environment and manage multiple priorities., • Strong problem-solving mindset with a proactive approach to insights and recommendations. Educational Qualifications: • Certifications in data analytics or marketing analytics (preferred). EQUAL OPPORTUNITY: Indegene is proud to be an Equal Employment Employer and is committed to the culture of Inclusion and Diversity. We do not discriminate on the basis of race, religion, sex, colour, age, national origin, pregnancy, sexual orientation, physical ability, or any other characteristics. All employment decisions, from hiring to separation, will be based on business requirements, candidate’s merit and qualification. We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, gender identity, sexual orientation, disability status, protected veteran status, or any other characteristics.