Art Director (Wellness & Lifestyle)
hace 10 días
Barcelona
About us We are Dragons, a global creative agency working with bold brands to build cultural relevance, connection, and long-term impact through strategy-led creativity. We bridge digital and creative thinking, developing innovative work across skincare, healthcare, fashion, lifestyle, FMCG, and more. Our international teams in the US and Barcelona deliver results through smart strategy, sharp creativity, and meticulous execution. About the role We're looking for an Art Director to join our creative team in Barcelona. This role is for someone who can bridge product storytelling and contemporary culture. You'll help shape how brands show up across social, digital, creator, and campaign ecosystems, creating work that feels relevant, engaging, and commercially effective. You'll have a strong understanding of visual storytelling and a natural curiosity for emerging trends, creators, brands, and consumer behaviors. Whether it's a supplement launch, a skincare innovation, a nutrition product, a food brand, or a lifestyle campaign, you'll know how to transform product stories into compelling creative ideas. What you'll do - Develop creative concepts and visual ideas across social, digital, creator, and integrated campaigns, while supporting senior creatives in the development of larger campaign ideas and brand platforms. - Create social-first concepts, content series, and culturally relevant content ecosystems. - Help shape visual narratives that connect product benefits with culture, lifestyle, and consumer behavior. - Partner closely with Copywriters, Strategists, Designers, Motion Artists, Creators, and Client teams. - Translate brand strategies, product stories, and consumer insights into compelling visual storytelling. - Support the art direction of photography, video, motion, creator content, CGI, and production outputs. - Contribute to both always-on content and larger campaign initiatives. - Support creative development across paid, owned, earned, and occasionally OOH channels. - Stay connected to emerging cultural conversations, creators, visual trends, and digital behaviors. What we're looking for - 3–5 years of experience in a creative agency, content studio, brand, or similar environment. - Strong portfolio demonstrating contemporary art direction, digital-first thinking, and exceptional visual storytelling. - Experience creating work for supplements, health & wellness, nutrition, consumer healthcare, dermatological brands, food & beverage, or adjacent categories. Experience limited to traditional pharmaceutical communications is not sufficient. - Strong ability to translate product science, ingredients, benefits, and routines into premium, engaging visual narratives that feel modern and culturally relevant. - Experience developing Mode of Action (MOA) visualizations, ingredient stories, and science-led creative that simplifies complex information without sacrificing craft. - Ability to lead and collaborate with 3D artists, motion designers, AI creatives, photographers, and retouchers to create premium CGI, AI-generated imagery, product visualizations, and sensorial digital worlds. - Strong understanding of photography, design, motion, composition, lighting, and visual storytelling. - Exceptional visual taste with a deep understanding of contemporary wellness, premium consumer health, and lifestyle aesthetics. Able to create work that feels closer to leading consumer brands than traditional healthcare communications. - Comfortable collaborating across creative, strategy, production, scientific, and client teams. - Highly connected to contemporary culture, visual trends, digital platforms, and emerging creative technologies. - Strong understanding of what makes creative work feel relevant, modern, aspirational, and culturally resonant. - Bonus: experience with AI-assisted creative workflows integrated campaigns, retail, OOH, or immersive digital experiences. You'll thrive here if you... - You're passionate about wellness, lifestyle, supplements, food & beverage, and the brands shaping these categories today. - You understand how to make product benefits, ingredients, routines, and everyday rituals feel engaging, desirable, and culturally relevant. - You're constantly discovering new brands, creators, trends, products, and cultural movements. - You have a strong eye for imagery, design, photography, content, and visual storytelling. - You enjoy turning consumer insights and product truths into compelling visual ideas. - You're equally excited by a social content series, a product launch, a creator partnership, or a larger campaign concept. - You care about both creative ideas and executional craft. - You enjoy collaborating with others and building great work together. - You're curious, proactive, and eager to keep growing creatively. - You believe the best work happens where product, culture, creativity, and consumer understanding meet. Languages - Fluent English proficiency (written and spoken). - Any other languages are a plus. What we offer - Remote flex Fridays from 9:00 AM to 2.30 PM. - Three weeks of remote work per year. - Summer working hours across July and August (9:00 AM to 4.00 PM). - Free English & Spanish classes to boost your global communication skills. - Access to Wellhub, a wellness platform offering a wide range of fitness and wellbeing options. - Flexible retribution plan for meals, transport and childcare. - Holidays: 22 working days + 3 days established by the collective agreement + national and local public holidays. - Bright, spacious offices in the heart of Barcelona, with unlimited premium coffee. - Competitive pay & room to grow. - Global playground, cutting-edge tools and trend-driven culture. At Dragons Group, we are dedicated to creating a workplace that values diversity, equity, and inclusion. We welcome candidates from all backgrounds and strive to build an environment where every individual feels empowered and respected.