Head Of Research - Brand And Market
hace 2 días
Madrid
We are looking for a Head of Research - Brand and Market to join our Customer Insights & Strategy team at Superbet. In this strategic leadership role, you will define and drive our market and brand research agenda, leading high-impact marketing research initiatives. You will translate complex business challenges into actionable insights, empowering data-driven decision-making across the organization. As a key partner to marketing, product, commercial, and executive teams, you will develop research strategies that align customer needs with business objectives. Your insights will shape brand positioning, marketing strategies, customer engagement, and our innovation pipeline, ensuring we stay ahead in a competitive landscape. If you are a strategic thinker with a passion for data-driven storytelling and business impact, we’d love to hear from you! We're looking for someone with : • 10+ years of experience in market and brand research, with a strong ability to establish and lead research functions., • Proven track record of delivering actionable insights that drive strategic decision-making., • Expertise in qualitative and quantitative research methodologies, including segmentation, brand tracking, and market analysis., • Proficiency with analytics and research tools such as Qualtrics, Nielsen, Google Analytics, or similar platforms., • Ability to translate complex business challenges into research initiatives that inform marketing strategies., • Strong analytical and problem-solving skills with a data-driven approach., • Excellent communication and storytelling skills, with the ability to present insights effectively to diverse audiences., • Experience leading cross-functional teams and influencing decision-making at senior levels., • Define and drive the research agenda, ensuring data and insights are proactively leveraged to inform decision-making., • Lead and mentor a team of market and brand research professionals, fostering a culture of continuous learning and development., • Develop and implement research strategies aligned with organizational goals, overseeing end-to-end execution., • Analyze market size and potential, identify target audiences, and assess consumer preferences, perceptions, and behaviors., • Evaluate brand attributes and competitive positioning in terms of visibility, awareness, and reputation., • Monitor competitor strategies, identify market trends, and uncover growth opportunities., • Design and conduct qualitative and quantitative research studies to support brand and business growth., • Utilize diverse data collection methods, including surveys, focus groups, interviews, and emerging research tools., • Synthesize research findings into clear, actionable insights and recommendations for senior leadership., • Track and analyze key brand performance and health metrics., • Monitor brand perception and consumer sentiment to identify opportunities for improvement., • Provide strategic insights to refine brand positioning and enhance customer engagement., • Stay informed on industry trends, market conditions, and competitive dynamics., • Oversee the market and brand research budget, ensuring effective resource allocation., • Manage project timelines and priorities to support business objectives efficiently., • Keep up to date with industry advancements, best practices, and new methodologies in market research and analytics., • Drive innovation by incorporating cutting-edge research tools and techniques to enhance efficiency and impact. Seniority level Executive Employment type Employment type Full-time Job function Job function Research, Analyst, and Information Technology Technology, Information and Internet Referrals increase your chances of interviewing at Happening by 2x Get notified about new Head of Research jobs in Madrid, Community of Madrid, Spain . 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