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Senior Manager, Brand Activation - MotoGP Sports Entertainment Group

hace 1 día

Madrid

Senior Manager, Brand Activation Company Overview: MotoGP Sports Entertainment Group is a leading sports entertainment company with exclusive commercial rights to the most exciting sport on earth. MotoGP™ is the premium class of two-wheel racing which sees the world’s best riders compete in events around the globe in front of a fanbase of 632 million. The 2026 calendar features 22 races across 18 countries and 5 continents and each event across the race weekend is broadcast live to more than 200 countries globally. In July 2025 MotoGP was acquired by Liberty Media Corporation, the owners of Formula 1. Liberty’s acquisition of MotoGP marks a significant milestone, as it brings together the two most important motorsport championships in the world and marks an important next step for future growth. Purpose of the Role This is a rare opportunity to help shape how MotoGP is experienced by fans around the world, bringing to life a brand that is as fast, fearless and culturally magnetic as the sport itself. At a pivotal moment in its evolution, MotoGP is entering an exciting new era. With the recent acquisition by Liberty Media, the group behind the global transformation of Formula One, the sport is primed to accelerate its international reach, cultural relevance and entertainment impact like never before. This role sits at the heart of that transformation. As Senior Manager, Brand Activation, you will play a central role in delivering MotoGP’s most visible and impactful brand moments. The experiences that define how fans feel, remember and connect with the championship. From Season Launches and Fan Districts to Fanzone entertainment, watch parties and special events, you will help turn MotoGP’s ambition into world‑class live experiences. Working closely with the Brand Strategy and Brand Identity teams, you will translate MotoGP’s positioning and storytelling into high‑quality, emotionally powerful activations, ensuring consistency, authenticity and excellence across every market. You will collaborate with internal teams and external partners to raise the bar for how MotoGP shows up on the global stage. Not just as a motorsport, but as a premium global entertainment brand. This is a role for someone who thrives in execution, understands the power of live experiences, and is excited by the opportunity to help define the next chapter across the broader global sports and entertainment landscape. Key Responsibilities Brand Activation Leadership • Own the planning and delivery of MotoGP’s key brand activations across the season., • Lead the execution of flagship moments such as Season Launch, Fan Districts, Watch Parties, Fanzone entertainment and special brand experiences., • Ensure all activations are fully aligned with MotoGP’s brand positioning, identity and storytelling framework., • Translate brand strategy into tangible, high‑impact fan experiences. Experience Design & Quality Control • Define the creative ambition and experiential standards for each activation in collaboration with Brand Strategy and Brand Identity teams., • Ensure consistency of look, feel, tone and fan experience across different markets and formats., • Act as final guardian of executional quality, from concept to onsite delivery. Stakeholder & Partner Management • Lead collaboration with local production companies, promoters, teams, venues and commercial partners., • Build strong working relationships with key stakeholders, ensuring clarity of roles, timelines and expectations., • Negotiate scopes, budgets and deliverables with suppliers and partners, balancing creativity, quality and efficiency., • Represent MotoGP’s brand confidently and consistently in every external interaction. Cross‑Functional Collaboration • Work closely with Fan Engagement teams (Promoters Marketing, Teams Promotion, Influencers / Ambassadors, VIPs) to ensure activations are fully integrated., • Coordinate with Operations, Commercial, Digital, Content and Communications teams to deliver seamless, joined‑up experiences., • Ensure activation plans are aligned with operational constraints, commercial commitments and digital amplification strategies. Project & Budget Management • Lead end‑to‑end project management for assigned activations, including timelines, budgets, risk management and delivery plans., • Manage multiple activations in parallel, maintaining control and clarity across complex workstreams., • Ensure activations are delivered on time, on budget and at the expected quality level. Evaluation & Continuous Improvement • Work with insights and internal stakeholders to review performance and learnings from major activations., • Identify opportunities to evolve formats, improve fan impact and raise the bar year on year., • Contribute to the development of best practices and scalable activation models. Key Characteristics • Experience‑led mindset: Passionate about creating memorable live experiences that connect emotionally with fans., • Highly organized: Comfortable managing complex projects with multiple stakeholders and tight timelines., • Strong communicator: Able to align internal teams, inspire partners and clearly transmit brand ambition and identity., • Operationally excellent: Detail oriented, structured and proactive in problem solving., • Collaborative leader: Works naturally across functions and cultures, building trust and momentum., • Commercially aware: Understands how brand activity contributes to audience growth, partnerships and long-term business value., • Brand driven: Deep respect for brand consistency, quality and storytelling in every touchpoint., • Resilient and adaptable: Comfortable operating in high‑pressure, live‑event environments. Ideal Experience • 8+ years’ experience in brand activation, experiential marketing or live events, ideally within sport, entertainment, lifestyle or cultural brands., • Proven experience delivering large‑scale brand activations or flagship events., • Strong background working with production agencies, suppliers and external partners., • Experience operating within matrix organizations and collaborating cross‑functionally., • International experience and comfort working across different markets and cultures., • Passion for sport, entertainment and fan culture. MotoGP is an inclusive company and guarantees respect for the diversity of its employees.

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