Senior Demand Generation Manager
6 hours ago
Santiago de Compostela
Overview In this role you will own the demand strategy and go-to-market for Deel’s emerging product lines, driving full-funnel demand through non-paid channels. You’ll partner with Sales, Growth Marketing, Product Marketing, and regional teams to build a scalable AI-powered demand engine. The position blends strategic planning with hands-on execution, optimizing campaigns and testing channels to accelerate pipeline growth. You’ll influence cross-functional stakeholders and leverage AI to move faster and smarter, shaping how Deel scales new products globally. Compensaciones / Beneficios • Stock grant opportunities, • Remote work flexibility, • WeWork access (optional), • Competitive total rewards and benefits, • Equity and growth-focused perks, • Inclusive workplace culture Responsabilidades • Set quarterly demand strategy and growth targets with Sales, Product Marketing, and regional teams, • Design integrated demand architectures across owned, earned, partnership, and emerging channels using AI to forecast performance, • Own demand generation across non-paid channels: content syndication, partnerships, affiliates, review sites, lead buys, webinars, and emerging sources, • Use AI agents to generate and test campaign messaging; build automations to reduce manual work, • Research new platforms, establish ROI frameworks, and quickly kill underperformers, • Partner with Sales, Product Marketing, and regional teams to align strategy and drive conversions, • Track efficiency metrics (CPL, cost per SQO, pipeline ROI); automate reporting and optimize based on feedback loops Requisitos principales • 8+ years of experience in B2B demand generation, growth marketing, or integrated campaigns (SaaS/tech preferred), • Proven track record building campaigns that deliver pipeline and revenue at scale, • Advanced ability to forecast, analyze, and optimize funnel performance across channels (leads, SQOs, pipeline), • Strong command of demand and performance metrics: CPL, cost per SQO, ROAS, pipeline contribution, conversion rates, pipeline ROI, • Hands-on builder mentality: experiment from idea to launch to analysis, • Comfort with AI tools and eagerness to use them to move faster, • Exceptional collaboration skills and ability to influence without authority, • Executive presence for presenting insights at leadership level, • Autonomous, data-driven, self-motivated with fast-paced adaptability, • Fluency in analytics tools, reporting, and dashboard development, • Fluent in written and spoken English, • collaboration, • analytical mindset, • execution focus, • AI tools and agents, • LLMs and automation for campaign creation, testing, and optimization, • forecasting and analytics