Admissions Manager
2 days ago
Montgat
Hamelin-Laie International School Barcelona, part of the Nord Anglia Education group, offers a world-class education to students aged 4 months to 18 years. Located in vibrant Barcelona, Spain, our international community celebrates diversity and embraces over 40 nationalities. At Hamelin-Laie, we nurture open-minded, resilient, and confident individuals through our holistic educational approach. Our curriculum inspires students to become socially, emotionally, and ethically aware, preparing them for an ever-changing world. As a member of our dynamic team, you'll have the opportunity to shape the minds of tomorrow's leaders and collaborate with passionate educators from around the globe. Join us at Hamelin-Laie International School Barcelona and make a difference in the lives of our students. Together, we'll create a truly transformative learning experience. JOB PURPOSE We are seeking a strategic and results-driven Admissions Manager to lead our admissions department. The role focuses on building robust systems and processes to maximize enrollment growth while leading a dedicated team specializing in CRM management and campus visits. You will drive data-informed decision-making, optimize conversion rates, and ensure our recruitment strategies effectively achieve Full-Time Equivalent (FTE) enrollment targets. REPORTING TO Director of Marketing, Admissions & Communications OTHER KEY RELATIONSHIPS Heads of School, Specialist Coordinators, Marketing Manager Tasks and Responsibilities include, but are not limited to: Strategic Leadership & Process Management • Lead the complete admissions process from initial inquiry to enrollment, ensuring systematic approaches that maximize conversion rates, • Work alongside the DAM & Marketing Manager to develop comprehensive recruitment strategies aligned with school FTE targets and growth objectives, • Design and oversee Family Experience Journey (FEJ) initiatives to streamline operations, increase satisfaction and eliminate inefficiencies, • Establish clear workflows, timelines, and quality standards for all admissions activities, • Create and maintain admissions policies, procedures, and best practices documentation, • Actively establish, promote and maintain positive relationships with senior leaders and the academic team, • Conduct regular process reviews and implement continuous improvement measures Enrollment Management & Offer Letters • Oversee the complete offer letter process, from application review to final enrollment decisions, • Make admission recommendations in collaboration with DAM & academic leadership, • Manage enrollment capacity across grade levels and ensure optimal class compositions, • Coordinate with finance department on fee structures and payment processes, • Handle complex admissions cases and escalated family concerns, • Monitor enrollment pipeline and forecast achievement against FTE targets Tours, Visits & Stakeholder Engagement • Oversee campus tour programme and ensure exceptional visitor experiences, • Handle VIP visits and prospective families requiring senior-level attention, • Represent the school at education fairs, community events, and networking functions, • Maintain awareness of market situation, USP and competitor school offering, • Maintain relationships with feeder schools, educational consultants, and embassy contacts, • Support marketing initiatives Team Leadership & Coordination • Manage and mentor 2 Admissions Officers and 1 Admissions Coordinator, • Coordinate team responsibilities to ensure a seamless family experience, • Conduct regular team meetings, performance reviews, and goal-setting sessions, • Foster collaborative environment while maintaining individual accountability, • Provide training and support for new systems, processes, and admissions best practices Data Analysis & KPI Management • Establish comprehensive data collection systems to track key performance indicators, • Generate regular reports on conversion rates, enrollment trends, and recruitment effectiveness, • Analyze admissions funnel performance to identify optimization opportunities, • Maintain accurate records for regulatory compliance and accreditation purposes Key Competencies • Strategic thinking with strong execution capabilities, • Data-driven approach to problem-solving and decision-making, • Exceptional organizational and project management skills, • Cultural sensitivity and international mindset, • Results-oriented with focus on continuous improvement, • Strong interpersonal skills for building relationships with diverse stakeholders, • Ability to work under pressure while maintaining attention to detail Success Metrics • Achievement of annual FTE enrollment targets, • Improvement in enquiry-to-enrollment conversion rates, • Reduction in admissions process cycle times, • Increase in family satisfaction scores, • Team performance and professional development outcome REQUIREMENTS • Bachelor’s degree in business administration or related field - mandatory., • Postgraduate business qualification (MBA or equivalent) - preferred., • Minimum 5 years of relevant experience in admissions or students recruitment - mandatory., • Background in education, services, or regulated environments - desirable., • English & Spanish at bilingual level - mandatory., • Catalan - preferred., • Right to work in Spain - mandatory., • Competent in ERP, financial planning tools, and Microsoft Office., • Confidence in presenting to senior stakeholders and regional cross-functional team. At Nord Anglia Education we are committed to providing a world-class, safe, happy environment in which children and young people can thrive and learn. We are committed to safeguarding and promoting the welfare of all our pupils where we embrace all race, abilities, religions, genders, and cultures. All post holders in regulated activity (having regular unsupervised contact with children) are subject to appropriate national and international vetting procedures including satisfactory criminal record checks from both your country of residence/birth and any country of residence within the last 10 years. We welcome applications from suitable qualified persons from all diverse backgrounds. Please note, only shortlisted candidates will be contacted.
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