Global Content Marketing Manager
hace 25 días
Barcelona
Think about literally anything in your house. Your shirt. Your phone. That random IKEA wrench thingamabob you still haven’t thrown away. Odds are, it all came from somewhere else. Freight is the invisible magic trick that makes the global economy work. And we’re the ones helping it work a little bit faster, smarter, and cheaper. Freightos (Nasdaq: CRGO) is the global booking and payment platform for the trillion-dollar freight industry. Hundreds of airlines and ocean liners, thousands of freight companies, and over ten thousand importers and exporters use our platform to move goods around the world faster and more efficiently. This matters. Efficient freight ultimately makes things cost a little bit less when you buy them in the store. We’ve been on a rocketship (freight ship?) of double-digit growth for years, and we’re nowhere near done. Changing global trade starts with shipping great content. Boxes don’t move before those letters move. About the Role We are looking for a highly strategic, proactive, and execution-oriented Global Content Marketing Manager to lead portfolio-wide content strategy and acquisition initiatives across Freightos products and audiences. This role requires a commercially-minded marketer who can independently identify growth opportunities, develop innovative GTM content initiatives, prioritize across multiple business units and ICPs, and translate company objectives into scalable acquisition programs. You will own content strategy and planning, campaign ideation, integrated GTM content initiatives, experimentation, and performance optimization across the funnel. You will collaborate cross-functionally with product marketing, growth, performance marketing, SEO, sales, partnerships, customer teams, and leadership to drive measurable business impact. We’re looking for someone who can balance strategy with execution, enjoys working in a fast-moving environment, takes initiative, and is constantly experimenting with new ideas and approaches to help grow pipeline and customer acquisition worldwide. Roles and Responsibilities • Own and lead Freightos’ global content strategy across multiple products, ICPs, and regions, aligning initiatives with GTM priorities, pipeline generation, revenue objectives, and overall business goals, • Build content roadmaps, identify growth opportunities proactively through market trends, customer insights, and performance data, and translate business goals into scalable multi-channel acquisition programs and campaigns, • Support Growth Managers in the ideation, launch, and optimization of integrated GTM campaigns across multiple products and audiences, with a focus on acquisition, engagement, conversion, and revenue impact, • Oversee the creation and distribution of high-impact content including reports, webinars, customer stories, landing pages, email campaigns, thought leadership, videos, and sales enablement assets across organic, paid, SEO, social, email, partner, and outbound channels, • Ensure consistent messaging, positioning, brand alignment, and content quality across all channels, products, regions, and stages of the buyer journey, • Design and implement AI-driven content workflows and automation stacks to scale content production, translation, and distribution across global markets, • Track, analyze, and optimize content and campaign performance through data-driven insights, SEO analysis, conversion tracking, A/B testing, and experimentation across messaging, formats, channels, and landing pages, • Collaborate cross-functionally with product marketing, sales, customer success, paid media, design, operations, and research teams to drive impactful campaigns, strengthen Freightos’ market positioning, and scale global thought leadership initiatives, • 5+ years of experience in content marketing across different products, audiences and regions, • Experience in demand generation, growth marketing, or integrated campaign management within B2B SaaS or technology companies, • Proven experience developing and executing strategic multi-channel content and acquisition programs, • Strong understanding of GTM strategy, demand generation, funnel optimization, and content-driven acquisition, • Ability to proactively generate ideas, identify opportunities, and independently lead initiatives from strategy through execution, • Exceptional English writing, communication, and storytelling skills (English mother tongue - a big plus), • Strong analytical mindset with experience measuring performance and optimizing based on data, • Experience managing editorial planning across multiple products, audiences, or regions, • Strong project management and prioritization capabilities in fast-paced environments, • Hands‑on experience collaborating cross‑functionally with product marketing, growth, SEO, paid media, design, and sales teams, • Self-starter mentality with strong ownership and accountability Preferred Qualifications • BA in marketing, business, communications, technology or similar areas, • Background in thought leadership, executive positioning, or strategic storytelling, • Proven cross‑functional collaboration with internal teams, especially data and CS, to understand market trends and harness internal knowledge and data, • Experience leading integrated GTM launches or portfolio-level campaigns, • Familiarity with SEO strategy, conversion optimization, and experimentation methodologies, • Experience with marketing automation and analytics platforms such as HubSpot, GA4, Looker, Ahrefs, VWO, or similar tools, • Familiarity with project management tools (such as Asana), • Basic video editing skills using platforms such as Descript #J-18808-Ljbffr
