Head Of Product Marketing - €70.000 - €90.000 A Year
hace 18 horas
Madrid
Descripción del trabajo At Factorial, we’re building the leading Business Management platform for SMBs. Our software helps companies manage HR, Finance, and Operations — everything from payroll to performance to expenses — in one place. We’re one of Europe’s fastest‑growing SaaS companies (1M+ users, 1,400 employees, 7 markets), backed by top‑tier investors and proudly headquartered in Barcelona. Our next chapter? Reaching €1B ARR within the next three years. To get there, we need to ensure every product succeeds. Product Marketing plays a critical role in making our multi‑product vision a reality — positioning, launching, and growing all our products so they reach their full business potential. You’ll lead the Product Marketing organization and own how we position and launch our products globally — sitting at the center of Sales, Marketing, Product, and Customer Experience, ensuring every team is aligned around how we bring value to market. You’ll work across all product life stages — from new products that need to reach their first €1M ARR fast, to mature ones already used by 10,000+ companies. Today, Factorial has 18 products across HR, Talent, Payroll, Finance, and AI— with more on the way. You’ll build and scale how we tell their stories, ensuring each one earns its place in the market. For example, the launch of One, our new AI Agent, was a full‑scale go‑to‑market operation led by Product Marketing, coordinating launches across seven markets, leading creative storytelling with Brand, organizing a live product keynote, and driving adoption targets with Sales and CX. You’ll lead the Product Marketing team—an dynamic group of people with diverse backgrounds and one shared goal: making our products succeed in market. The team currently has four Product Marketing Managers: Dani, Marialuisa, Laura, and Guillem, and we’re hiring two more (Finance and Talent). Carmen, Senior Director of Product Marketing, currently leads the team. The team reports to Laura, our Head of Marketing and previous Director of Product Marketing. You’ll also collaborate daily with Sales, Pre‑sales, Marketing, Product, Customer Experience, and Operations— ensuring all teams are aligned around how we position, sell, and grow our products. Make every Factorial product understood, adopted, and monetized across all markets—ensuring each one generates a strong pipeline and reaches its ARR goals. • Define and execute GTM strategies for all products and launches, from concept to measurable business impact., • Craft clear positioning for each product vertical, aligning value propositions with commercial objectives., • Ensure Sales is ready to sell every product, leading enablement programs, training sessions, and building tools that increase win rates and cross‑sell efficiency., • Maintain exceptional quality across all product‑related outputs—campaigns, videos, communications, and landing pages—ensuring clarity, accuracy, and brand excellence., • Manage complex projects end to end, acting as the connector between Product, Sales, Marketing, and CX to align priorities, timelines, and outcomes., • Lead and mentor the Product Marketing team, building the right structure and ways of working to operate effectively across multiple products and markets—while fostering a strong business mindset focused on pipeline generation, revenue impact, and measurable results., • Work hand in hand with Product leaders to plan and anticipate GTMs early—aligning stakeholders across functions and ensuring every launch is timed, positioned, and executed for maximum market impact., • Partner with leadership to shape and evolve Factorial’s multi‑product and AI narrative, ensuring our story in market drives tangible ARR growth., • Proven experience in Product Marketing or a similar GTM leadership role in B2B SaaS (minimum 5 years)., • Strategic leader who can build and scale teams, not just manage them., • Expert in positioning and go‑to‑market strategy across multiple products, segments, and markets., • Strong business acumen—connecting messaging to pipeline generation, ARR, and commercial impact., • Exceptional communicator—clear, structured, and persuasive with execs and teams., • High attention to detail and design sensibility—care for product polish, brand consistency, and visual storytelling quality., • Excellent stakeholder management skills, capable of driving alignment and execution across Product, Sales, Marketing, and CX., • Thrives in fast‑changing environments, able to turn complexity into clarity and action., • Fluent in English (fluency in additional European languages is a plus)., • Experience in multi‑product and/or multi‑market SaaS., • Fluency in additional European languages (Spanish, Italian, German, Portuguese, French)., • Pricing & Packaging experience. We offer a gross annual compensation between €70,000 and €90,000, depending on seniority and experience. This amount includes both base salary and a variable component tied to business and performance objectives. You’ll also receive a generous Stock Option Plan, bringing your total annual compensation (cash + stock) to over €100,000. We support relocation with a Relocation Package for candidates moving to Spain and assistance with the Spanish Inbound Tax Regime (Beckham Law), allowing eligible professionals to be taxed at a flat rate of around 24% on Spanish‑sourced income. • High growth, multicultural and friendly environment., • Save expenses with Cobee and get your salary in advance with Payflow., • Healthy life with Gympass and Alan as private health insurance., • Language classes with Yolk Academy., • Syria discounts, Nora & Apeteat lunch., • Breakfast in the office, organic fruit and free caffeine and theine., • Flexible schedules, pet friendly and no dress code., • WFH days., • Seniority level: Executive, • Employment type: Full‑time, • Job function: Product Management and Marketing, • Company: Factorial, • Location: Barcelona, Spain, • Job ID: #J-18808-Ljbffr #J-18808-Ljbffr