Brand specialist (Santander)
hace 3 días
Santander
ppOMD is looking for a Brand Specialist who will provide stewardship and analysis of all media and communications across all media in a cost-effective manner. Based in Madrid OMG Offices, she/he will lead the development of communication plans in accordance with objectives and strategies for the account. S/he will be responsible for the effective and efficient execution of the communication plans of the client or groups of clients. S/he will maximize returns on advertising and promotional activities across different multimedia channels (digital channels, such as display, newspapers, magazines, radio, television, the internet and outdoor media, such as posters and digital billboards), collect and analyze information regarding consumer behavior, circulation, audience trends and the impact of different methods. The Brand Specialist would have the added benefit of participating in new business pitches. This is great opportunity to join an energetic and innovative team with big plans for growth. /ph3Responsibilities /h3ulliClient oriented: Provide high standard and quality service working closely with clients, understanding their needs and objectives. /liliWork to deliver business goals making recommendations about what media channels should be used for specific campaigns. /liliDevelop a good knowledge of the client’s business and industry. /liliDevelop a good relationship with suppliers and solid understanding of the media offering in the market. /liliIdentify target audience and analyze ongoing results to identify campaign trends and key insights to help meet and exceed client goals. /liliArmed with this critical analysis, media planners devise or recommend strategies for using certain media effectively to attract and retain customers, increase brand recognition and maintain customer satisfaction and loyalty. /liliCreate Media Plans by extracting information using internal tools (Demilpa, AMI Digital). /liliManage data provision from tagging to reporting and analysis liaising with client, publishers and internal teams (ex.: Trafficking, Finance). /liliPut together competitive reports with a good depth of analysis and understand and explain the implication. /liliIdentify components required to make a Media Plan and follow it through to completion internally. /liliInclude correct forecasting on digital media plans for all objectives. /liliEvaluate a plan ensuring rates, discounts and agency fees are entered correctly. /liliPut a basic plan together offline (inc. TV) and a comprehensive digital plan including a rationale which works back to an objective. /liliPretend competitive reports together with a good depth of analysis and understand the implications. /liliTra ding Media buying understanding: Make sure correct rates/discounts are used (inc. gross rates), build a strong relationship with the investment team, understand how to brief the investment team properly for the best outcome, ensure that timelines are always respected. Basic understanding of buying direction. /liliTools aptitude with administrative, planning and buying tools of the company: identify and use the following tools: Research Tools – Infosys (Kantar), Tom Micro, Galileo, Omniture; Research Sources – Kantar, Infoadex, EGM, Comscore, Gomex, Arce; Planning Tools – Demilpa, AMI Digital; MS Tools – Word, Excel, Power Point. Understand Source and its purpose, be actively planning and contributing on Source; comprehensive knowledge and understanding of marketing communication channels (including digital and content) and platforms such as Sizmek, Comscore, Google Analytics, DCM. /li /ulh3Qualifications /h3ulli3 years’ experience in a similar role with digital and offline planning. /liliOrganizational and critical analysis skills, being able to manage multiple projects at once and analyze and interpret data. /liliComprehensive knowledge of marketing communication channels (including digital and content) and platforms such as Sizmek, Comscore, Google Analytics, DCM. /liliStrong drive for continuous learning and research for personal development. /liliGood analytical skills and ability to relate results to client business objectives. /liliAbility to meet deadlines and work under pressure. /liliGood interpersonal and communication skills, oral and written. /liliAdvanced English level required. /liliMust have an EU work permit. /li /ulpJo in us! /p /p #J-18808-Ljbffr