Associate Director, Marketing & Communications - Centre for Health & Well-being
hace 3 días
Madrid
ph3Overview /h3 pAre you interested in joining a dynamic and international team of professionals to transform education? IE University'sbCenter for Health Well-being /bis looking for anbAssociateDirector, Marketing Communications /bto join its team!The Center for Health Well-beingadvancesaholistic,evidence-basedapproachtohelpingindividualsandcommunitiesthrive.Throughacademicprograms,partnerships,research, andcommunityengagement,theCenterpromoteswell-being,resilience,purpose, andsustainableperformanceacrosstheIEecosystemandbeyond. The Centerplaysanimportantrole insupportingstudentdevelopment,fosteringa cultureofwell-being, andcontributingto IEUniversity'sbroadermissionofdevelopingresponsible, human-centeredleaderscapableofcreatingpositiveimpact. /p pbPositionOverview /b /p pReportingtotheAcademicDirector,theAssociateDirectorofMarketing CommunicationswillleadtheCenter'smarketing,communications, andpositioningstrategytostrengthenvisibility,engagement, andimpact.Thisrole combinesstrategicmarketing,branddevelopment,stakeholderengagement,communications,peopleleadership, and performancemeasurementtosupporttheCenter'sgrowthandinfluencewithinIE andglobally. /p pTheAssociateDirectorwillworkcloselywiththeStudentEducationExperiencevertical, IE Marketing andCommunications, aswellasotherkeystakeholdersacrosstheuniversity toensurealignmentofmessaging,campaigns,engagementstrategies, andinstitutionalpriorities. The rolerequiresaholisticperspectiveonthestudentandcommunityexperience,positioningtheCenter'sinitiativeswithinthebroaderIEecosystemtomaximizeimpact,strengthencollaboration, andcreatea cohesiveexperienceacrossstudents, faculty, staff, alumni, andpartners. Whilesupportedbyinternsandotherresources,thispositionisexpectedtofocusprimarilyonstrategicplanning,ecosystemengagement,alignmentwithinstitutionalstrategy,stakeholdermanagement, andimpactgeneration. /p pbWhy IE University? /b /p pEvery story begins with a purpose, and ours has always been about people. Founded in 1973, IE University has continuously raised the bar to drive positive change through education. We believe education is more than a path to professional success; it is a catalyst for personal transformation and meaningful impact. /p pAt IE University, we place people and their potential at the center of everything we do, empowering individuals to become extraordinary. We encourage bold thinking and foster a culture where innovation, curiosity, and courage lead to real-world impact. Together, we create an environment where talent thrives, and ideas shape the future. /p pbOur mission /b /p pWe support students in developing impact skills to live and lead with positive impact. This ignites a ripple effect: We transform people, who then transform others, systems, society, and, ultimately, our world. /p pbOur Purpose /b /p pTo foster positive change. /p pbValues /b /p ul liCultivate the humanistic approach. /li liEmpower your entrepreneurial spirit /li liCherish the diversity of people, mind, and experience /li liDrive innovation with a proactive mindset /li /ul pWe are looking for a person to join a full-time position inbMadrid - IE Tower. /b /p h3Responsibilities /h3 pbYour role as a XXXX will involve: /b /p pbStrategicMarketing Positioning /b /p ul liDevelopandexecuteanintegratedmarketing andcommunicationsstrategyalignedwiththegreaterinstitutionalstrategyandtheCenter'smission,strategicobjectives, andinstitutionalpriorities. /li liStrengthentheCenter’sbrand,visibility, andthoughtleadershipacrossinternalandexternalaudiences,specificallyelevatingIE’srelevancein humancapacityeducationandexperience /li liEnsuretheCenter'smarketing andcommunicationseffortssupportbroaderstudentengagement,community-building, andinstitutionalobjectives. /li liIdentifyopportunitiestoexpandreach,engagement,partnerships, andstrategicinfluence. /li liTranslateacademic,research, andwell-beingcontentintocompelling,accessible, andimpactfulcommunications. /li liIdentifyopportunitiestointegratetheCenter'sinitiativesintowiderinstitutionalcampaigns,experiences, andstrategicinitiatives. /li /ul pbMarketing,CommunicationsEngagement /b /p ul liLead marketingcampaignsandcommunicationinitiativesthatincreaseawareness,participation, andimpact. /li liOverseecontentdevelopmentacrosswebsites, digitalchannels,newsletters, social media,reports,presentations,events, andpromotionalmaterials. /li liCollaboratecloselywithIE Marketing Communicationsteamstomaximizevisibility,consistency, andinstitutionalalignment. /li liCoordinatewithStudentEducationExperienceandotherkeydepartmentstoensureacoherentandintegratedapproachtostudent-facingcommunicationsandengagement. /li liDevelopcommunicationplansthatcontributetoaseamlessexperienceacrossthestudent,faculty, staff,alumni, andpartnerjourney. /li liSupportthepromotionofacademicprograms,events,researchinitiatives,partnerships, andcommunityactivities. /li /ul pbStakeholderCommunityDevelopment /b /p ul liBuildandmaintainstrongrelationshipsacrossIE andwithexternalstakeholderstostrengthencollaboration,participation, andengagement. /li liFostergreaterintegrationoftheCenteracrossschools,departments, centers,student-facingunits,alumnirelations, andcorporatepartners. /li liServe as aconnectoracrosstheIEecosystem,identifyingopportunitiesforcollaboration,amplification, andsharedvaluecreation. /li liSupportcross-functionalinitiativesthatstrengthencommunityengagement,belonging,well-being, andstudentsuccess. /li liRepresentandadvocatefortheCenter'smissionandinitiativesbothinternallyandexternally. /li /ul pbOperations Project Management /b /p ul liDevelopsystems,processes, andframeworksthatimprovecoordination,efficiency,scalability, andexecution. /li liManagecommunicationcalendars,campaigns,projects,vendors, agencies, andexternalpartners. /li liSupportbudgetplanning,monitoring, andresourcemanagementrelatedtomarketing andcommunicationsactivities. /li liEstablishworkflowsandgovernancemechanismsthatfacilitatecollaborationacrossstakeholdersand reduceduplicationofeffort. /li /ul pbPeopleLeadership /b /p ul liLead, coach, anddevelopmarketing andcommunicationsteammembers,interns, andcontributors. /li liFoster ahigh-performing,collaborative, andwell-being-centeredteamculture. /li liSetpriorities,objectives, and performanceexpectationsalignedwiththeCenter'sstrategicgoals. /li liSupporttalentdevelopment,resourceallocation, andeffectiveteamexecution. /li /ul pbAnalyticsImpact /b /p ul liDefine andtrackKPIsrelatedtovisibility,engagement,participation,partnerships, andimpact. /li liDevelopdashboardsandreportingmechanismstoinformstrategicdecision-making. /li liMeasuretheeffectivenessofcampaigns,initiatives, andstakeholderengagementefforts.Use data,insights, andstakeholderfeedbacktocontinuouslyimproveperformance andmaximizeimpact. /li /ul h3Qualifications /h3 pbTo thrive in this role, you should possess the following qualifications: /b /p pbEducationExperience /b /p ul liMaster'sdegreein Marketing,Communications, Business, PublicRelations,StrategicCommunications,orarelatedfield. /li li4-6 yearsofrelevantexperiencein marketing,communications,brandmanagement,stakeholderengagement,communitybuilding,orrelatedareas. /li liExperiencedevelopingstrategicmarketing andcommunicationplansandmanagingcomplex,cross-functionalprojects. /li liExperiencewithinhighereducation,foundations,researchinstitutions, socialimpactorganizations,orpurpose-drivenenvironmentsishighlydesirable. /li /ul pbSkills /b /p ul liStrategicthinkingwithstrongexecutioncapabilities. /li liExcellentwrittenand verbalcommunicationskillsin English; Spanishishighlydesirable. /li liStrongstakeholdermanagement,relationship-building, andinfluencingskills. /li liAbilitytonavigatecomplexorganizationalenvironmentsandbuildalignmentacrossdiversegroups. /li liStrongprojectmanagementandorganizationalskills. /li liData-drivendecision-makingandanalyticalcapabilities. /li liExperiencewithdigital marketing,contentstrategy,communicationplatforms, andengagementanalytics. /li liCollaborative, proactive,entrepreneurial, andsolutions-orientedmindset. /li liPassion forwell-being, humandevelopment,education, and positive socialimpact. /li /ul pUnleash your full potential and make an impact. The next move is yours!If you want to be part of this educational revolution, we invite you to apply and be part of our dynamic team atbIE University. /b /p pAt IE University, we actively promote equal opportunities in recruitment processes and access to employment, always ensuring the absence of gender, sexual orientation, religion, age, ethnic origin, or disability bias throughout the entire selection process. /p /p #J-18808-Ljbffr