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Sales Accounts and Business Development Manager - BATTERSEA CHEF LTD

Sales & Marketing

3 hours ago9 views

Key Purpose of the Role: To drive revenue growth for Battersea Chef Limited T/A Varanasi Chefs by developing new business, managing key customer accounts (dine-in, takeaway and delivery), and implementing sales and marketing initiatives that promote the restaurant’s authentic cuisine, online ordering, and special offers.


Main Duties & Responsibilities:


  • Sales Strategy & Planning: Develop and implement a sales and business development plan to increase dine-in reservations, takeaway orders and home delivery sales for Varanasi Chefs.
  • Set, monitor and report on weekly and monthly sales targets across restaurant, collection, and delivery channels.
  • Market Research & Business Development: Conduct local market research in Battersea and surrounding areas to identify corporate clients, event organisers, hotels, and local businesses for regular catering, group bookings and private functions.
  • Analyse customer feedback and market trends to recommend new offers, packages and promotional activities suitable for an authentic Indian cuisine restaurant.
  • Customer Accounts Management: Develop and maintain strong relationships with key customers, including corporate clients, party organisers and repeat local customers.
  • Negotiate and manage contracts, pricing, and payment terms for group bookings, party menus and regular corporate catering.
  • Ensure timely invoicing and follow-up for B2B accounts to maintain healthy cash flow and minimise aged debtors.
  • Online Ordering & Promotions: Oversee and grow the performance of the restaurant’s online ordering and delivery channels, including the website ordering system and any third-party platforms, ensuring accurate menus, pricing and availability.
  • Plan, implement and track promotional campaigns such as collection and delivery discounts on orders over a set value, loyalty initiatives and seasonal offers to increase order frequency and basket size.
  • Monitor digital metrics (online orders, conversion rates, customer reviews) and propose continuous improvements.
  • Brand & Marketing Support: Work with management to promote Varanasi Chefs’ brand as a fine, authentic cuisine provider, highlighting quality ingredients, speciality dishes and signature menu items in all sales communications.
  • Coordinate with any external marketing/IT providers (e.g. website management company) to keep offers, gallery images, and contact information up to date and aligned with sales campaigns.
  • Support social media and local community engagement (flyers, local partnerships, events) to drive table bookings and online orders.
  • Reservations & Capacity Management: Work closely with the restaurant manager and head chef to forecast demand for peak periods, special events and seasonal occasions and align staffing and stock levels accordingly.
  • Promote advance table reservations and pre-order menus for busy nights to maximise covers and ensure smooth service.
  • Sales Reporting & Analysis: Compile and analyse daily/weekly sales figures by channel (dine-in, collection, delivery, online) and by product category.
  • Prepare regular sales and market reports for senior management, including performance of promotions, customer trends, and recommendations for menu pricing or product focus.
  • Quality & Customer Service Support: Liaise with front-of-house and kitchen teams to ensure that service quality and customer satisfaction reflect the restaurant’s promise of high-quality food and excellent customer service.
  • Monitor online reviews and direct customer feedback, identifying service or product issues and working with management to resolve them and prevent recurrence.
  • Team Support & Training: Provide guidance to front-of-house staff on upselling techniques, promotion details and key selling points of special dishes and offers.
  • Where required, support the induction of new staff by explaining current promotions, key customer accounts and service standards relevant to sales.
  • Compliance & Company Standards: Ensure all sales activities, pricing, promotions and representations of Varanasi Chefs are accurate, honest and compliant with UK consumer and advertising standards.
  • Protect the company’s reputation by maintaining professionalism in all dealings with customers, suppliers and partners.
  • Experience
    Required
  • Languages
    English – Advanced
  • Employment
    Full-time
  • Salary
    £38,000 – £45,000 yearly
  • Starting time
    Immediate start!

pin icon142 Battersea High Street, SW11 3JR, London

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Business Development ExecutiveLondon

Indian Restrurent • 1-10 Employees

Hiring on JOB TODAY since December, 2025

Varanasi Chefs is an independent Indian restaurant in Battersea, London, serving authentic, freshly prepared dishes in a warm and welcoming setting. We are a close-knit team where everyone’s ideas are valued and hard work is recognised.

Sushanta D. avatar icon
Sushanta D.Active 2 hours ago
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