Digital Marketing Executive
2 days ago
Loughton
We are looking for a Digital Marketing Executive to lead our restaurant’s online marketing efforts, drive customer engagement, and increase footfall and online orders. The ideal candidate will have experience in social media management, SEO, content creation, and paid advertising to promote the restaurant effectively. Key Responsibilities:
Social Media Management:
Develop and execute engaging content strategies for Facebook, Instagram, TikTok, and Twitter.
Create and schedule high-quality posts, reels, and stories showcasing menu items, promotions, and events.
Respond to customer inquiries, comments, and reviews to maintain strong online engagement.
Online Advertising & Promotions:
Plan and manage paid advertising campaigns on Google Ads, Facebook Ads, and Instagram Ads.
Optimize campaigns to drive reservations, online orders, and brand awareness.
Implement and monitor special offers, discounts, and loyalty programs.
SEO & Website Management:
Optimize the restaurant’s website for search engines to improve online visibility.
Manage and update online menus, promotions, and booking systems.
Ensure a mobile-friendly and user-friendly experience.
Influencer & Partnership Marketing:
Collaborate with local food bloggers, influencers, and content creators for brand exposure.
Coordinate partnerships with food delivery platforms like Uber Eats, Deliveroo, or Just Eat.
Email & SMS Marketing:
Create and send email newsletters with updates on promotions, new dishes, and events.
Develop SMS campaigns for special offers and exclusive deals.
Analytics & Performance Tracking:
Use Google Analytics, Meta Insights, and other tools to track and improve marketing performance.
Provide reports on campaign success, customer engagement, and online traffic.
Required Skills & Qualifications:
Bachelor's degree in Marketing, Business, or a related field (preferred).
Strong understanding of social media trends, SEO, and online advertising.
Experience with content creation tools like Canva, Photoshop, or CapCut.
Knowledge of Google Analytics, Meta Business Suite, and email marketing platforms.
Excellent communication and creativity skills.
