Digital Marketing Executive
hace 3 días
£40000 anual
Jornada completa
London
Digital Marketing Executive For over 20 years, Brindisa Tapas has been celebrating authentic Spanish food across London. With six restaurants, we're known for warm hospitality, bold flavours and a genuine love for Spanish Culture. Meanwhile, for each of the last three years, we've opened a new location for Bar Kroketa, a unique spot bringing Spanish bar culture to London. We're looking for a Digital Marketing Executive to support the delivery of our digital marketing activity across multiple channels --- helping us bring the Brindisa experience to life online and drive guests into our restaurants. This is a hands-on role, ideal for someone 1-3 years into their marketing career who is keen to develop their skills across social media, email marketing, and digital campaigns within a fast-paced hospitality environment. You'll work closely with the Senior Marketing & Communications Manager and external agency partners to execute campaigns, create content, and track performance. What you'll be doing Social Media • Manage and grow Brindisa Tapas' and Bar Kroketa's social media presence across Instagram, Facebook, and TikTok, maintaining a consistent brand voice and aesthetic across all channels., • Build and execute a monthly content calendar, balancing planned campaigns with reactive, timely content., • Create engaging, on-brand content --- copy, imagery, and short-form video --- that celebrates the people, produce, and experiences that make Brindisa Tapas what it is., • Coordinate with photographers and site teams to create strong, on-brand visuals., • Monitor engagement, track performance (followers, reach, engagement rate, saves), and use that data to sharpen the content strategy over time. Paid Media & Agency Collaboration • Work with agencies to plan, implement, and optimise paid digital campaigns across Google Ads, Meta and TikTok, ensuring activity is aligned with brand objectives and commercial priorities., • Brief agencies clearly on campaign goals, target audiences, and creative assets, and hold them to account on timelines and deliverables., • Monitor paid performance metrics --- click-through rate, conversions, cost per acquisition, and return on investment --- reporting results and flagging issues proactively., • Support the Senior Marketing & Communications Manager in allocating and tracking paid media budgets, flagging risks or overspend in good time., • Identify opportunities to test and improve campaign performance through data-driven insight, bringing recommendations rather than just results. Email Marketing • Support the execution of customer lifecycle marketing through the CRM platform, contributing campaign ideas, writing copy and working with the Marketing and Events Coordinator to build and send regular communications., • Contribute to automation workflows such as welcome series, birthday offers, and re-engagement campaigns, helping build a consistent and warm guest communication experience. Website & SEO • Liaise with external web agencies to ensure content and technical updates are clearly briefed, implemented on time, and quality-checked before going live., • Conduct monthly website audits --- covering menus, events, and promotions --- to ensure all information is accurate, current, and brand-consistent., • Upload and optimise digital content including blog posts, landing pages, and imagery, with SEO, GEO and user experience both front of mind., • Monitor website performance metrics and flag opportunities or issues to the team in a timely way. Digital Campaigns & Projects • Manage timelines and digital deliverables across wider marketing campaigns and activations, keeping everything on track and stakeholders informed., • Coordinate digital assets across social media, email, and the website, ensuring brand alignment and consistency across every channel and touchpoint., • Collaborate with site teams and partners to support the digital aspects of events, seasonal promotions, and external collaborations. Analytics & Reporting • Track and report on digital performance across all channels on a regular basis, presenting data clearly and drawing out the insight that matters., • Analyse trends across social, email, paid, and web to identify what's working, what isn't, and where the opportunities are., • Contribute to team meetings with creative ideas and data-led observations, helping shape the direction of future activity. Staying Current • Follow developments in digital marketing, social platforms, and the wider hospitality and food sector --- and bring relevant ideas back into the team., • Actively develop your digital skills through courses, industry resources, and peer learning, sharing knowledge with the wider marketing team. We are looking for someone who has: • 1-3 years in a digital marketing or social media management role., • A degree in Marketing, Communications or a related field (preferred but not essential)., • Strong writing and editing skills, able to create compelling content for multiple platforms and audiences., • A proven eye for visual content, attention to detail and, ideally, a portfolio of photography/videography examples., • Organised, analytical, commercially driven and comfortable juggling multiple digital projects., • Creative thinking and the ability to contribute to strategic campaign development., • Excellent communication and collaboration skills, confidence to take the initiative and the ability to work with diverse teams., • A genuine interest in food, hospitality, and engaging online communities. If you're excited by the idea of telling the Brindisa story, championing great Spanish food, and growing in a supportive and collaborative team, we'd love to hear from you. To apply: Please email your CV and cover letter to ethan@brindisakitchens.com.
