Specialist, Brand and Performance Marketing - Hybrid (Madrid, Spain)
hace 1 día
Madrid
About the Role Por favor, presente su candidatura sin demora si su perfil encaja bien con este puesto, debido al alto nivel de interés. is Spain’s leading weather platform, with 11M monthly users. Over the next two years, we are shifting from building reach to building depth: turning casual visitors into loyal brand advocates and defending our organic traffic against AI disruption. This role owns the full growth loop—from brand perception to habit formation—serving as the bridge between Marketing, Product, IT, and Meteorology. Working closely with our Canada team, you will translate global vision into local execution across brand, technical SEO and acquisition. We need a brand and growth marketer who knows how to build a daily user habit. Core Responsibilities and Focus Areas • Brand & Product Strategy Ownership, • Identity & Value Prop: Own the core brand identity, voice, and value proposition across all digital products., • Omni‑channel Strategy: Develop the overarching marketing strategy—including adoption, usage, reach, and retention goals—to support brand growth., • Loyalty Frameworks: Build the strategic framework and value proposition for community, subscription, and loyalty programs to deepen user engagement., • Market Intelligence: Leverage user research and competitive analysis of the weather market to identify high‑growth opportunities., • Go‑to‑Market (GTM): Lead brand campaigns, seasonal programs, and GTM product launches. Manage a strategic marketing calendar to align functional teams., • Cross‑Functional Collaboration: Partner closely with Product, Communications, and localized teams to ensure alignment on business priorities., • Retention and User Lifecycles, • Onboarding Journeys: Design and execute post‑install onboarding journeys (critical first 14 days) using OneSignal and in‑app touchpoints to drive key behaviors., • Lifecycle Communications: Build and manage targeted lifecycle communication programs (push, in‑app, email) segmented by user behavior, platform, and real‑time weather contexts., • Feedback & NPS: Own the NPS and user feedback infrastructure; synthesize signals into actionable product and marketing improvements., • Success Metrics: Define, monitor, and optimize D30/D90 retention as primary indicators of success, prioritizing long‑term retention over raw downloads., • Technical SEO / AEO / GEO & AI Visibility, • Technical SEO Roadmap: Execute the technical SEO roadmap for . Serve as day‑to‑day interlocutor with IT and Product to validate implementations, track Core Web Vitals, crawl budgets, JavaScript rendering, and prevent regressions., • GEO / AEO Framework: Develop and implement Generative Engine Optimization strategy. Structure forecast pages, location directories, and severe weather alerts using advanced schema markup, E‑E‑A‑T signals, and entity optimization to maximize citations by LLMs., • Content Authority: Partner with Meteorology to establish topical authority. Provide clear content briefs integrating keyword targeting, search intent mapping, and answer‑optimized content structures., • AI Traffic Modeling: Monitor, model, and report on organic traffic health, branded search share, and AI‑driven referral trends to mitigate traffic cannibalization risks., • App Growth: ASO & Paid Acquisition, • App Store Optimization: Manage ASO across iOS and Android (titles, descriptions, keywords, screenshots, ratings) to continuously improve conversion and maintain a score above 96., • Paid Campaigns: Plan and execute paid app acquisition campaigns (Google UAC, Apple Search Ads, Meta Ads) prioritizing strict LTV vs. CPI logic over raw volume., • Attribution & Analytics: Own lifecycle monitoring and mobile measurement partner tools (Firebase, Appsflyer, or Adjust) to track the quality of acquired users., • Measurement & Reporting, • Performance Dashboards: Maintain the marketing performance dashboard tracking MAU (Web + App), D7/D30 retention, CAC, CPI, branded traffic share, ASO rankings, and GEO citations., • Attribution Modeling: Collaborate with the Insights team to build attribution models linking marketing activity directly to revenue impact., • Business Reviews: Present marketing performance in monthly business reviews, translating raw data into strategic implications and action items. Qualifications • Experience: 6+ years in growth marketing, product marketing, or digital marketing within a digital‑first environment (media, consumer apps, e‑commerce, or marketplaces)., • Brand & Performance Balance: Proven success brand‑building alongside highly technical performance marketing (ASO, Technical SEO/GEO, Paid Ads)., • Language: Bilingual fluency in English and Spanish., • Paid Acquisition & App Growth: Demonstrated success managing paid acquisition campaigns with strict LTV/CPI discipline. Working knowledge of ASO tools (AppFollow, AppRadar)., • Technical SEO & GEO: Solid foundation in on‑page and technical SEO (crawlability, Core Web Vitals, indexability). Hands‑on experience or deep understanding of GEO/AEO., • MarTech Stack: Proficiency with mobile attribution tools, analytics platforms (Firebase, GA4, Looker Studio), and push/CRM platforms (OneSignal or equivalent)., • Business Model Familiarity: Exposure to digital media, real‑time data platforms, or freemium/subscription models., • Location: Based in, or willing to relocate to, Madrid, Spain. Eligibility to work in Spain and ability to work on a hybrid model at our Madrid location. Benefits • Open and transparent communication, including All‑Hands meetings with our CEO., • Frequent employee pulse surveys to gather feedback., • Anonymous reporting platform to ensure everyone’s voice is heard. Equal Employment Opportunity Pelmorex is an equal opportunity employer. All qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status. xbhjioe #J-18808-Ljbffr Hay opciones de teletrabajo/trabajo desde casa disponibles para este puesto.