Performance Marketing Specialist
11 days ago
Madrid
Performance Marketing Specialist As a Performance Marketing Specialist specialized in mobile user acquisition , you will play a key role in developing and executing comprehensive marketing strategies to drive growth for our mobile applications. Working closely with cross-functional teams and external partners, you’ll design, launch, and optimize targeted campaigns across digital channels. The ideal candidate is both creative and analytical , deeply understands the mobile app ecosystem , and is passionate about driving measurable results . You’ll work alongside highly skilled professionals — constantly learning, evolving, and growing. Key Responsibilities • Mobile User Acquisition Strategy, • Develop and implement effective strategies to acquire new users for our mobile apps. Identify and target key user segments through digital channels such as:, • Social media advertising, • Mobile ad networks, • Influencer marketing, • App Store Optimization (ASO), • Campaign Execution & Optimization, • Plan, launch, and manage end-to-end user acquisition campaigns., • Create compelling ad creatives, manage budgets, and monitor performance., • Continuously optimize campaigns to meet KPIs and maximize ROI., • Data Analysis & Reporting, • Analyze campaign performance metrics and conduct A/B tests., • Provide regular performance reports and actionable insights., • Use data to identify trends and guide ongoing optimization efforts., • Cross-Functional Collaboration, • Partner with product managers, designers, and developers to align marketing goals with product strategy., • Share insights on user behavior and preferences to enhance user experience and retention., • External Partnerships, • Work with external agencies and marketing partners to expand reach., • Manage vendor relationships, negotiate contracts, and ensure high-quality campaign execution., • Industry Knowledge & Innovation, • Stay updated on trends, technologies, and best practices in digital marketing and mobile growth., • Share insights with the team to drive innovation and competitive advantage., • Budget Management, • Oversee and optimize the mobile acquisition budget., • Ensure efficient allocation of resources to meet business objectives., • Continuous Learning, • Stay proactive in expanding your digital marketing expertise., • Experience: Minimum 3 years in digital marketing with a focus on mobile user acquisition. Proven success in executing high-impact campaigns in the mobile app industry., • Technical Expertise: Strong understanding of mobile ad networks, attribution tracking, and social media advertising platforms., • Analytical Mindset: Proficiency in tools such as Google Ads, Google Analytics, Facebook Ads Manager, TikTok Ads, Snapchat, Branch, and Apple Search Ads (ASA)., • Creative Thinking: Strategic and adaptable, with a knack for developing innovative marketing ideas and solutions., • Communication: Excellent written and verbal communication skills; able to present complex data and insights clearly., • Languages: Fluent in English (C2) ; additional languages are a strong plus., • Team Player: Collaborative, proactive, and comfortable working in a fast-paced, cross-functional environment.