Product Manager / Category Manager
2 days ago
Madrid
As a worldwide leader in the manufacturing and distribution of materials and components for building and construction, with presence in 4 continents, we are seeking an experienced Product Marketing Manager to lead end-to-end portfolio management and marketing communication activities for selected product categories in the local market, in close collaboration with HQ Product Management , HQ Marketing Communication, local Marketing Communication, local Sales, and Training teams. Responsibilities: Reporting to the Regional Marketing Director, the most important purpose of the job is to ensure the overall strong end-to-end health and commercial performance of the managed product portfolio, will be responsible for: Overall Marketing Management and Product Portfolio Management: • Co-develop Annual Plans for managed product categories in the local market – including revenue, profitability, key marketing activities, and allocation of marketing budget. Oversee implementation of the plans., • Co-define local product portfolio based on local market conditions., • Act as the Voice of Customer, outline local needs for products, and ensure the Corporate product portfolio is appropriately localized for local conditions., • Develop and successfully execute growth programs built around newly launched or existing products., • Prepare NPRs (new product requests) for products intended only for the local market, and provide full marketing support for these products., • Manage product sunsetting - recommend products to be retired and prepare activities to effectively close the index., • Regularly analyze sales data for managed products with conclusions for discussions with HQ Product Management and local Sales., • Flag product quality problems to HQ Product Management, determine and oversee corrective actions., • Monitor and analyze competitor activities., • Conduct market research activities and analyses in cooperation with HQ Market Intelligence., • Regularly visit distributors and contractors (End Users) to better understand their needs, pain points and resulting opportunities. 2. Product Marketing for the local market: • Commercialize, launch, and promote products (both new and refreshed products), • Establish / verify market potential for products, • Benchmark products - determine main competitors, how they communicate, and what their advantages are, • Prepare and oversee market launch schedule. Oversee timelines for overall product implementation - coordinate tasks and teams (Product Management, Labels Team , Logistics, etc.) to ensure timely delivery of products to the warehouse and delivery of all communication elements., • Secure and implement strong value-based positioning vs. main competitors and substitutes., • Lead and coordinate final agreements of local sales prices and their implementation. Participate in determining price positioning for the managed category along with the correct benchmark - in cooperation with HQ Product Management, • Continuously verify recommended shelf prices - in cooperation with HQ Pricing Management. Prepare proposals for solutions to execute needed price changes, • Set distribution targets for products in distribution channels, • Manage and coordination timely execution of product communication localization - including packaging descriptions. Influence and verify local product label content, • Ensure proper product documentation, • Deliver/ localize product presentations for local Sales Force and Customers, • Prepare mailings for distributors, • Ensure all PoS graphic materials are available for the point of sale and monitor that function effectively, • Outline or localize product communication (e.g., SM and email content, YT shorts), • Collaborate on product content for PIM, • Oversee product margin levels - flag risks and develop actions to improve margins (e.g.: limit Trade promotions, price increases), • Develop and implement (ideas, organization, execution, supervision of actions, post-activity reviews) promotional programs for products 3. Multi-channel Marketing Communication and Demand Generation: • Oversee delivery of communication (digital and traditional) campaigns being executed by MarComm specialists – to ensure that they deliver on goals set for managed products., • Organize events (planning and execution of the activities) to promote managed products. Prepare communication briefs for planned activities (e.g. for trade fairs), • Work with Sales to prepare presentations for key customers, • Cooperate in planning trade promotions and Sales support, • Verify content in catalogs prepared for Architects, Construction Companies, and other target audiences, • Search for effective partners / ambassadors / influencers for cooperation within managed product category, • Collaborate on and oversee sell-out promotions 4. Product and application training • Collaborate in preparation of webinars and traditional trainings for End Users and Customers – content adaptation/localization, preparation of content briefs and content for local webinars, and targeting / outreach briefs, • Prepare and deliver presentations for product trainings for local Sales, • If needed, deliver training to End User and Customers QUALIFICATIONS • Minimum 5 years of relevant experience in Product Marketing in a large, multi-national organization focused on profitable growth, • Minimum 3 years of marketing experience with products or services to building professionals / contractors., • Deep understanding of relevant technology trends, market trends, and commercial best practices in the industry, • Spanish with fluency in written and spoken English, • Excellent communication and interpersonal skills
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