Digital Product Manager - CRO & Optimization
6 days ago
A CoruƱa
We are looking for a Digital Product Manager specialised in CRO, experimentation and digital optimisation to join our Digital Product team. This is a handsāon Product role combining product management, analytics, CRO and basic technical knowledge. The ideal candidate will be able to identify opportunities, define and prioritise initiatives, run A/B tests and work closely with UX and Development to improve the ecommerce experience. The role requires basic frontāend knowledge, particularly HTML, CSS and some JavaScript, to independently configure simple A/B tests, campaign content and small website changes. It is not a developer role. CORE JOB RESPONSIBILITIES ⢠Own digital product initiatives from discovery through implementation and optimisation, ⢠Identify conversion and customerāexperience opportunities using data and customer insights, ⢠Define, prioritise and manage CRO and A/B testing initiatives, ⢠Configure and monitor experiments and analyse results to drive product decisions, ⢠Use tools such as GA4, Adobe Analytics, Contentsquare and Power BI to understand customer behaviour and ecommerce performance, ⢠Work closely with UX/UI, Development, Analytics and Marketing teams, ⢠Coordinate development teams and external partners and ensure initiatives move forward, ⢠Make basic frontāend changes and configurations, including HTML/CSS, simple JavaScript, XML, campaign content, content slots and experimentation setups, ⢠Work within the SFCC ecommerce environment, understanding its main customerāfacing components and configurations, ⢠Identify friction across key journeys such as search, navigation, PLP, PDP and checkout, ⢠Continuously optimise the customer experience based on data and experimentation, ⢠3ā6+ years of experience in Digital Product Management, CRO, ecommerce or a similar role, ⢠Strong experience in CRO, A/B testing and experimentation, ⢠Strong analytical mindset and experience with digital analytics tolos, ⢠Good understanding of ecommerce and customer journeys, ⢠Basic practical knowledge of HTML and CSS, XML with some JavaScript understanding, ⢠Experience working with Product, UX and Development teams, ⢠Strong ownership, communication and stakeholderāmanagement skills, ⢠Fluent professional English, ⢠Collaborative and proactive attitude, ⢠Previous experience with SFCC, Optimizely/AB Tasty/GrowthBook, Contentsquare is a niceātoāhave, ⢠Knowledge of retail/fashion ecommerce environment and AIārelated digital tools will be considered a plus, ⢠An International, fresh and dynamic working environment, ⢠Physical & Mental Health programs, sustainable projects and workshop promoted by Guess Cares, ⢠Training & Development platform and paths, ⢠Discount on our products both online and in stores, ⢠Flexible Compensation platform Donāt miss your chance to join a progressive and sustainable global company, which is constantly looking for new challenges and opportunities to grow in a competitive and tough market. Guess promotes a peopleāfirst workspace, where their wellābeing and their development are part of the history and the success of the brand. Do you think weāre a good match for you? #J-18808-Ljbffr