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Mission of the Position: Lead and optimize CRM channel performance with the main goal of driving last-click demand and revenue through impactful campaigns and precise segmentation strategies. This role focuses on managing all CRM channels to ensure the effective delivery of messages that convert, enhance commercial performance, and contribute directly to business growth. Responsibilities: • Own the CRM channel strategy across Email Marketing, Automation (including Lifecycle and Trigger-based flows), SMS, WhatsApp, Push Notifications, and E-Wallet, with a strong focus on driving demand through impactful campaigns and ensuring strong commercial performance., • Be accountable for CRM's revenue contribution, ensuring high-performing last-click campaigns and increasing CRM’s share within the overall digital revenue mix., • Define and manage the CRM content and storytelling calendar, aligning with GTM moments and brand/product priorities., • Lead the audience segmentation and targeting strategy to ensure maximum campaign effectiveness and relevance., • Develop tailored strategies for each CRM channel to maximize reach, engagement, and conversion., • Build and maintain monthly forecasts per channel based on the campaign plan, ensuring continuous tracking to support strategic planning and performance optimization., • Analyze performance data and CRM KPIs to identify opportunities, test hypotheses, and continuously improve impact., • Lead and provide strategic direction to a CRM Automation Specialist, ensuring clear prioritization, strong execution, and opportunities for professional growth., • Coordinate the internal and external teams responsible for CRM channel execution, including the direct report, external agencies, and the Operations team (in charge of campaign delivery and technical implementation)., • Demonstrate strong ownership and a proactive mindset, contributing to the business with responsibility and initiative. Requirements for the Position: • University degree in Marketing, Business Administration, or related field., • Minimum 3 years of experience in CRM management, including calendar planning and hands-on campaign execution with ESPs (e.g., Emarsys)., • Strong leadership skills and experience developing team members., • Proven ability to define and implement customer-centric, revenue-driven CRM strategies., • Strong analytical mindset and ability to make data-informed decisions., • Advanced knowledge of CRM platforms, segmentation, personalization, and automation., • Results-oriented and highly organized, with the ability to manage multiple priorities., • Fluent in English, both written and spoken.

About NNormal NNormal is a brand created by Kilian Jornet and Camper — built to challenge the way the outdoor industry thinks, operates, and grows. We make products designed to last, and stories meant to inspire. Our goal? To connect people with nature in a respectful, meaningful, and enduring way. We're not here to do what's normal — we’re here to do what’s NoNormal. The Role We’re looking for a Digital Marketing Specialist who can help us elevate how NNormal shows up across all key digital channels. You’ll drive and optimize our CRM and email marketing, manage paid social campaigns, and contribute to broader performance marketing initiatives. This is a hands-on and strategic role, with the freedom to shape new ideas and test smarter, more meaningful ways to grow. You’ll collaborate across brand, e-commerce, and content teams — helping to bridge performance and creativity. Experience with SEO, SEM, or AI marketing platforms is a strong plus. Your Mission • Build and execute our CRM and email strategy, from segmentation to automation to triggered flows and campaigns., • Lead our paid social advertising efforts (Meta, TikTok, and others), balancing brand storytelling with performance goals., • Support the planning and coordination of D2C digital campaigns, including product launches and seasonal moments., • Work closely with creative and brand teams to ensure every touchpoint reflects our tone, voice, and values., • Analyze performance data and share actionable insights that improve engagement, retention, and conversion., • Contribute to ongoing experimentation and innovation across digital channels — including SEO, SEM, affiliate, and AI-based marketing tools. What We’re Looking For • 3+ years of experience in digital marketing, ideally in a D2C, outdoor, or lifestyle brand., • Solid understanding of CRM systems, email marketing platforms (e.g., Klaviyo, Mailchimp), and paid social campaign management., • Creative thinker with strong analytical skills — able to connect performance with purpose., • Passionate about the outdoors, sustainability, and building brands with meaning., • Comfortable navigating cross-functional teams and fast-paced environments., • Experience or interest in SEO, Google Ads, AI marketing platforms, and data-driven tools is a strong plus. Why Join NNormal? • Work directly with leadership and help shape the future of a brand with a clear mission., • Freedom to experiment, test, and build something truly different., • Be part of a tight-knit, purpose-driven team., • Access to NNormal gear and industry events., • Flexible working environment. This is Not Just a Job We're not chasing hacks or quick wins. We're building a digital experience that reflects who we are — thoughtful, intentional, and bold. If you’re ready to help us grow in a smarter, more sustainable, NoNormal way, we’d love to hear from you.

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