Social Media Listening Specialist (Fluent English - 100% remote)
3 days ago
Valencia
HAYS is partnering with a Top global pharmaceutical company operating across multiple countries and leading innovation in human healthcare. The company has established a Digital & Data Hub in Barcelona to support international, insight-driven initiatives across marketing, medical affairs, and customer intelligence. We are looking for a Social Media Listening Specialist to join their Digital Performance team, bringing strong expertise in social listening, qualitative insights, and data-driven storytelling within a global and highly regulated environment. Key Responsibilities: • Be a part of social media listening strategy projects across Human Pharma products, including market monitoring for upcoming pharmaceutical product launches., • Translate client briefs into sharp research questions, design taxonomies, Boolean queries, and dashboards., • Lead end-to-end qualitative reporting, from raw conversation data to executive-ready insight narratives with actionable recommendations., • Triangulate listening data with multiple sources (SEMrush, Adobe Analytics, CRM, surveys, sales, etc.) to deliver integrated insights., • Analyze trends, sentiment nuance, and emerging themes relevant to pharma marketing and medical affairs., • Design and implement AI-powered workflows (LLMs) for qualitative analysis, including theme extraction and summarization, managing hallucination and validation risks., • Monitor multilingual conversations, with English as the primary reporting language., • Work closely with regulatory and pharmacovigilance teams to ensure compliant monitoring and reporting., • Partner with internal teams to optimize workflows and quality standards., • Support cross-functional projects connecting social insights with SEO, paid media, and marketing strategy. Required Qualifications • Solid proven experience in digital marketing or insights, with strong focus on social listening, market research, or consumer insights., • Hands-on expertise across multiple listening platforms (Sprinklr, Brandwatch, Talkwalker, Meltwater, etc.) and proven platform-agnosticism., • Agency, consultancy, or market research background strongly preferred., • Advanced experience in Boolean query design and taxonomy building., • Strong knowledge of qualitative research methods (thematic analysis, sentiment analysis, netnography, segmentation, etc.)., • Quantitative skills (share of voice, trends, correlation with KPIs); Python or R is a plus., • Practical use of AI / LLMs for analysis and reporting, with awareness of hallucination risks and validation methods., • Experience building prompt libraries and repeatable AI workflows., • Proven stakeholder management and executive presence, with exposure to C-level stakeholders., • Fluent English; additional languages (Chinese, German, Japanese, Spanish, French, etc.) are a plus. Pharma & Regulatory Requirements/Desired Specific Knowledge: • Knowledge of pharmacovigilance (AE/adverse event detection) and reporting obligations., • Understanding of HCP vs. patient dynamics and off-label discussions., • Familiarity with regulatory frameworks (EMA, FDA, EFPIA, ABPI)., • Previous experience in pharmaceutical or healthcare social media monitoring. Desired Skills • Experience with data visualization tools (Tableau, Power BI, Looker)., • Strong executive storytelling skills (PowerPoint or similar tools)., • Experience in adjacent digital marketing areas (Paid Media, SEO, strategy)., • Ability to work independently across global teams and multiple projects., • Active use of AI technologies with interest in innovation in social listening. What do we offer? • Permanent contract through Hays for a long-term project., • Opportunity to work with a Top global pharmaceutical company., • One office day per month in Sant Cugat del Vallès (transit included, buffet onsite)., • Collaborative, international environment with cross-functional teams.