Paid Media Specialist Google & Performance Focus
hace 19 horas
Sallent
EU Business School (EU) is a proud member of the Omnes Education Group , a high-ranking network of professionally accredited business schools dating back to 1973. We offer a truly global environment with foundation, bachelor's, and master's programs (BBA/BA/BS/MBA/MS) delivered both online and on our vibrant campuses. When you join us, you're joining a legacy of excellence and a community that spans the globe. Obtenga más información sobre este puesto leyendo los detalles a continuación y luego envíe su solicitud para ser considerado. About the Role: We are looking for a Paid Media Specialist - Google & Performance Focus to boost our online visibility, generate qualified student leads and promote enrolment growth across our global programs. Reporting to the Acquisition Manager, you will be our internal expert for the Google Ads ecosystem. Your mission is to master the intersection of human intent and machine learning, launching high-performing campaigns that prioritize lead quality, funnel impact, and cost efficiency. • Strategic Growth: Design and execute paid search and performance roadmaps aligned with the 2026/2027 global enrollment cycles., • Google Ecosystem Mastery: Own the full Google stack, with a primary focus on Search, Performance Max (PMax), and Demand Gen to maximize reach across YouTube, Gmail, and the Display Network., • Algorithmic Optimization: Leverage AI-driven audiences and automated bidding strategies to navigate 2026's landscape of algorithm fluctuations, ensuring our ads reach the right student at the right moment., • Precision Bidding & Budgeting: Manage the technical depth of our accounts, obsessing over complex bid strategies (Target CPA/ROAS) and budget pacing to squeeze maximum value from every Euro spent., • Creative Synergy: Partner with our Design and Content squads to develop high-converting assets specifically for Google's evolving ad formats, focusing on "Demand Gen" storytelling., • Proven Track Record: 2+ years of solid experience in Paid Media, with a heavy emphasis on Google Ads (Education or Lead Gen background is a major plus)., • Platform Expertise: Expert-level knowledge of Google Ads Manager, including deep experience with Performance Max and AI Max audiences., • Analytical Mindset: You don't just see numbers; you see actionable insights. You are comfortable working with enrollment funnels and translating complex data into recruitment results., • Technical Rigor: You are an expert in manual and automated bidding strategies, knowing exactly when to let the AI take over and when to intervene., • Permanent Contract., • 1 day per week home office., • Short days on Fridays and during Summer., • International Environment: Work with a global team in the heart of Barcelona. If this sounds like your kind of challenge, we'd love to hear from you! Send your CV in English and a brief note telling us what drives you. At EU Business School , we are committed to fostering an inclusive and diverse work environment where everyone is valued and respected. Our hiring practices ensure equal opportunities for all candidates, and we actively promote a workplace that is accessible, supportive, and free from discrimination. xcskxlj We believe that diverse perspectives drive innovation and success, and we welcome applicants from all backgrounds to join us in creating a more inclusive future.