Social Media Manager
4 days ago
Hammersmith
Social Media Manager We’re looking for a highly creative, hands-on Social Media Manager to help turn big ideas into brilliant content. Reporting directly to Head of Brand you will own the strategic development of our organic social and content ecosystem — crafting platform-specific strategies, leading content planning, and collaborating closely with both our Social Media Specialist and Junior Creative to bring ideas to life. You will be responsible for building a cohesive, high-performing social and content plan that deepens our audience connection, drives engagement, and supports broader brand and performance marketing goals. The Responsibilities: • Develop and own the organic social content strategy for FitFlop across all platforms (Instagram, TikTok, Facebook, LinkedIn, Pinterest, YouTube etc.), • Create and maintain a content calendar aligned to campaign moments, brand priorities, seasonal opportunities, and cultural trends, • Lead content ideation and briefing for the Junior Creative and Social Specialist — ensuring strong execution against strategy, • Translate strategic ideas into clear content briefs — including narrative flow, structure, and creative direction for storyboarding and asset development, • Partner with the Social Specialist to optimize content for platform nuances and performance insights, • Partner with our Creative and Production teams to ensure content captured from key shoot moments is optimized for social media, • Collaborate with the Digital Marketing team to ensure organic content can fuel paid social campaigns — advising on asset adaptation, messaging alignment, and creative optimization for performance needs, • Collaborate closely with brand team channel owners to align on messaging, creative, and timing for fully integrated campaigns, • Continuously analyse social and content performance to refine strategy, inform creative approaches, and uncover new growth opportunities, • Stay immersed in social trends, audience behaviour, competitor activity, and platform updates — proactively feeding strategic recommendations into the team, • Ensure all content maintains brand consistency, tone, and visual excellence, supporting brand elevation, • Identify and manage opportunities for community growth, UGC amplification, and influencer collaboration, in partnership with broader brand initiatives, • Provide strategic guidance, templates, and creative toolkits to support international teams managing local social media channels, • Exploration and integration of emerging AI tools (e.g. for ideation, content planning, visual prototyping, or copy assistance) to enhance workflow efficiency and spark creative innovation, • Be a mentor and strategic guide for the Junior Creative and Social Specialist — helping to grow creative thinking and executional excellence within the team The Person: • A natural storyteller and strategic thinker — able to connect brand goals with social culture and audience needs, • Confident in content strategy, channel planning, and platform best practices, • Experienced in leading and mentoring junior team members across creative and social execution, • Highly collaborative, with excellent cross-functional communication skills, • Data-informed but creatively driven — balancing performance with brand storytelling, • A strong eye for content — able to confidently brief, guide, and review social-first creative across visuals and copy, • Curious, inquisitive, proactive, and energized by the ever-evolving digital landscape, • Highly organized, detail-oriented, and comfortable managing multiple projects and timelines The Benefits: • 👟 Product Allowance, • ⏰ Hybrid and flexible working hours, • ☀️ Summer Fridays (6 ½ days in July and August on Fridays), • 🎂 A day off for your Birthday, • 🌴 25 days holiday + Bank Holidays, • 🗺️ Work from anywhere for 2 weeks, • 🚼️ WorkPlace Nursery (salary sacrifice scheme to save money on your nursery fees), • 💆 ♀️ Wellbeing Program – Retail Trust, Sanctus Coaching and Calm App, • 📚 Career development allowance ( Personal allowance to use on career development), • 🏥 Private health care and or dental care (provided by AXA and DenPlan, • 🤩 Socials organised by Wellbeing and Feel Good group, • ➡️ Check out our ___ to learn more!