Digital Content Creator
2 months ago
£20000–£25000 yearly
Full-time
Winchester
Open Banking Expo is looking for someone who can craft engaging and visually appealing content across our social media platforms, driving engagement and building our community. You’ll be at the heart of our digital presence, so is perfect for someone who is passionate about producing creative videos, eye-catching graphics and strategic content. You will be part of a small, dynamic team which means your contributions are visible, significant, and directly impactful. Organisation and context Open Banking Expo (OBE) is a young but established, dynamic and rapidly growing B2B events company that is supported by a wider media and broadcast remit. We host two major confex’s each year for the financial services and fintech community; one in London for 1,200 attendees and one in Toronto for 600.
We continue to grow a community that is supported by our event portfolio and online content hub, which includes news, webcasts, reports, podcasts, blogs, white papers, and TV episodes. Within the last 12 months we have trebled our Linkedin following from 3,500 to 14,000, and attendance across our live events portfolio continues to rapidly increase. We won ‘Best Conference Series’ at the Conference Awards 2020 and 2023. The Role We are looking for a confident Digital Content Creator to join our fantastic team; someone to create, edit, and publish engaging content (including videos and graphics) that reflects our brand’s voice and appeals to our target audience. This is an exciting opportunity for a graduate or someone with a couple of years’ experience with skills in video editing. There will be opportunities to work with a wide range of different types of video, from social media content, to talking heads speaker-led content, to creative assets for our marketing campaigns. In this role, you will collaborate closely with internal teams and clients to deliver high-quality content that drives engagement, brand awareness, and conversions. The role requires creativity, strategic thinking, and a deep understanding of Linkedin, YouTube and their algorithms. You must be highly confident in front of and behind the camera, have strong knowledge of social media trends and video editing skills and software knowledge. The role is hands-on, you will be responsible for all elements of creating, editing and publishing engagement content across our social media channels. You’ll report directly into the owners of the business. Key responsibilities and accountabilities: - Content creation: Produce engaging and creative content, including videos and graphics that are optimised for Linkedin, YouTube and our audience preferences. - Client collaboration: Work closely with clients to understand their brand identity, messaging, and goals, and collaborate on content ideas, campaigns, and promotions - Performance analysis: Monitor and analyse social media metrics, including engagement, reach, and conversions, to evaluate content performance and identify opportunities for optimisation - Plan content calendars, manage posts, and respond to followers in a timely manner. - Creative collaboration: Collaborate with internal teams to ensure content aligns with objectives and brand guidelines - Professional development: Stay informed about industry trends, platform updates, and best practices in social media marketing, and proactively share insights and recommendations with the team. Skills and abilities: - Proficiency and proven experience in video production, editing, and graphic design tools/software - Plan content calendars, manage posts, and respond to followers in a timely manner - Presenting, filming and editing various types of creative and engaging content including Podcasts, YouTube shorts, storytelling videos, customer interviews, blogs and infographics - Have the confidence to speak in front of and behind a camera and talk to a senior audience of financial industry professionals - Understand storytelling on social media, and what makes an engaging, shareable story - Deep understanding of social media platforms, algorithms, trends, and best practices - Strong understanding of current digital marketing trends and a desire to stay up-to-date with the latest developments - Generate and brainstorm ideas for viral content - Creative thinking and the ability to spot new opportunities for improved performance - Proactive and able to drive results unsupervised as well demonstrating strong teamwork skills - Excellent communication skills, with the ability to build rapport, articulate ideas, and manage expectations effectively in a hybrid working environment. - Analytical mindset, with the ability to interpret data, derive insights, and make data-driven decisions to optimize content performance and achieve client objectives. - Strong organisational skills and the ability to manage multiple projects simultaneously, prioritise tasks, and meet deadlines independently. - Willingness to roll up your sleeves and get stuck in!
