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Social Media Manager

18 April 2025•336 views

Expires in 14 days

OverviewWe are looking to hire a social media manager who will develop and implement our social media strategy for Karysh. This role involves creating engaging content, managing our social media accounts, and analyzing performance to drive our brand’s online presence especially on TikTok.
The ideal candidate should have an understanding of Pakistani culture and diaspora in North America especially as it pertains to social media.
Key Responsibilities

Develop and execute a comprehensive social media strategy.
Create, curate, and manage all published content (images, video, written) across TikTok and Instagram.
Monitor, listen, and respond to users in a social way while cultivating leads and sales.
Analyze key metrics and adjust strategies to meet business goals.
Collaborate with other departments to manage reputation, identify key players, and coordinate actions.
Develop and expand community and influencer outreach efforts.
Design and create social ad campaigns, monitoring and reporting on their effectiveness.
Stay updated with the latest social media trends, tools, and technologies.
Provide regular reports on social media performance and suggest improvements.

Qualifications and Skills

Proven working experience in social media marketing across TikTok, and Instagram.
Experience with other socials like Facebook, Twitter, Linkedin, and Pinterest is a plus.
An understanding and background of Pakistani and desi culture especially within North America.
Excellent consulting, writing, editing (photo/video/text), presentation, and communication skills.
Demonstrable social networking experience and social analytics tools knowledge.
Knowledge of online marketing and a good understanding of major marketing channels.
Positive attitude, detail, and customer-oriented with good multitasking and organizational ability.
Familiarity with paid social media advertising on platforms like Google, Instagram, and TikTok.

About Our CompanyKarysh is a Western outerwear fashion brand bringing high quality Pakistani fabrics and tailoring for everyday and evening wear. We're looking for ambitious, team oriented individuals who want to learn and grow in a fast paced environment.
Next StepsIf you're interested, please share your portfolio and CV.