Freelance Graphic Designer
hace 5 días
New York
3.1 PHILLIP LIM is seeking a talented and detail-oriented Graphic Designer to join our team on a freelance basis. This role supports the visual expression of the brand across e-commerce, email, social media, paid media, photo production, events, wholesale, PR, and other marketing initiatives. The Graphic Designer will work closely with cross-functional teams to create, adapt, organize, and deliver cohesive visual assets while maintaining the brand's visual standards. RESPONSIBILITIES Digital & Marketing Asset Production • Resize and adapt existing imagery for email, SMS, homepage, social media, and paid advertising, ensuring assets meet the correct platform dimensions and specifications., • Add copy and other required graphic elements to existing imagery when needed., • Design email and social creative assets, including JPEGs, video, and GIFs, for marketing initiatives., • Create and adapt creative for Instagram Stories, homepage placements, email, SMS, and other digital touchpoints. Paid Media • Create and adapt Meta and Google advertising creative across key campaign needs, including sale, new-season introductions, and UGC content., • Ensure paid media assets are visually consistent with the brand identity and appropriate for each platform and campaign objective. Seasonal E-Commerce Shoots • Attend seasonal e-commerce shoots on set and work closely with the photographer and photo assistant to ensure all products are photographed and the shoot remains on schedule., • Use the pre-produced shot list to track products photographed and monitor shoot progress throughout the day., • Review and select final e-commerce images for each look, targeting approximately five key images per look, including styled/casual, full-body with and without accessories, side, back, and detail/close-up imagery as appropriate., • Review style-out guides and work with the production team and stylists to ensure the intended looks are captured., • After the shoot, review photographer-edited selects and perform a final light-editing pass to address details such as flyaway hairs, wrinkles, bumps, and other minor imperfections before final delivery., • Prepare and organize final image assets for handoff to the e-commerce team., • Support the creation of image decks used by copywriters to develop e-commerce product copy. Photo Editing & Retouching • Perform light retouching on styled photography and other brand imagery., • Make photo color adjustments and minor visual corrections as needed while maintaining a natural, consistent brand aesthetic. Brand & Event Creative • Create creative flyers, decks, invitations, and other visual materials for wholesale, PR, Japan, and internal brand initiatives., • Develop creative for market appointments, store events, private events, trunk shows, sample sales, and other special projects., • Maintain consistency with the brand's established visual identity, typography, logos, and creative standards across all materials. Workflow & Cross-Functional Collaboration • Manage multiple creative requests and deadlines across digital marketing, e-commerce, wholesale, PR, and other teams., • Work from team task lists and established production workflows to organize incoming creative requests and deliver assets on schedule., • Collaborate with internal stakeholders to understand requirements, clarify deliverables, and ensure final creative meets the intended use and specifications., • Maintain organized files and final assets so creative can be easily accessed and reused by the broader team. REQUIREMENTS • Bachelor's degree in Graphic Design, Visual Communications, or a related field preferred., • Proven experience working as a Graphic Designer, preferably within the fashion, luxury, retail, or lifestyle industry., • Proficiency in Adobe Creative Suite, including Photoshop, Illustrator, Premiere Pro, and After Effects, as well as Keynote and other relevant design software., • Strong understanding of typography, color theory, layout design, visual hierarchy, and digital asset specifications., • Strong photo-editing and light-retouching skills with a keen eye for detail., • Ability to create and adapt static, animated, and video creative for digital marketing channels., • Excellent communication skills and ability to collaborate effectively with creative, e-commerce, marketing, wholesale, PR, and production teams., • Highly organized and detail-oriented, with the ability to manage multiple projects and deadlines simultaneously., • Ability to work efficiently in a fast-paced environment and adapt to changing priorities., • Passion for fashion, art, photography, and design, with a strong portfolio demonstrating a range of digital and brand creative work.
