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About Beach2Ocean Beach2Ocean is a growing eCommerce destination for stylish, high-quality women’s swimwear and resort wear, curating both established and emerging brands for a modern, confident customer. The business evolved from a New York boutique into a digital-first brand focused on fit, style, and customer experience. Role Overview We are seeking a Paid Social Specialist to own and execute paid social campaigns while supporting influencer and affiliate marketing initiatives. This role is ideal for someone who is both analytical and creative, with hands-on experience in Meta Ads and influencer platforms. You will play a key role in driving revenue growth, optimizing performance, and scaling acquisition through paid social and partnerships. Key Responsibilities Paid Social (Primary Focus) • Own day-to-day execution of Meta Ads (Facebook & Instagram) campaigns, • Launch, test, and optimize campaigns across:, • Prospecting (broad, interest, lookalike), • Retargeting, • Advantage+ / ASC campaigns, • Monitor and optimize KPIs: CPA, ROAS, CTR, CVR, AOV, • Conduct A/B testing across:, • Creative (UGC, statics, video), • Copy and hooks, • Audience segments, • Collaborate with creative team to develop high-performing ad concepts, • Analyze performance trends and provide actionable insights weekly Influencer & Affiliate Marketing • Manage influencer campaigns via platforms like Rakuten and LTK, • Identify, recruit, and onboard influencers aligned with brand positioning, • Track and optimize affiliate performance (ROAS, revenue, commissions), • Coordinate product seeding, gifting, and campaign briefs, • Build long-term relationships with high-performing creators Organic Social Support • Post and schedule content across Instagram and other channels, • Ensure consistency between paid and organic messaging, • Support content calendar planning and trend integration Qualifications • 3–4 years of hands-on experience in paid social (Meta required), • Proven track record managing performance-driven eCommerce campaigns, • Experience with influencer platforms like Rakuten and/or LTK, • Strong analytical skills (comfortable with data, reporting, and optimization), • Familiarity with Shopify and GA4 is a plus, • Strong communication and organization skills, • Passion for fashion, swimwear, or eCommerce brands preferred What Success Looks Like • Consistently hitting or exceeding ROAS and CPA targets, • Scaling paid social spend efficiently, • Building a reliable influencer pipeline that drives incremental revenue, • Contributing to a strong, consistent brand presence across paid + organic Nice-to-Have (Differentiators) • Experience scaling DTC brands, • UGC creative strategy experience, • Familiarity with TikTok Ads or YouTube Shorts, • Experience working with fashion/apparel brands, • Google Ads experience a plus Why Join • High-growth eCommerce brand with strong product-market fit, • Direct ownership over performance channels (real impact), • Opportunity to build both paid social + influencer ecosystem, • Collaborative, fast-paced environment

Job Description Summary of Position The Social Media intern produces content creation for TikTok, Instagram, YouTube, Facebook and X, collaborating with the newsroom and NewsdayTV. The ideal intern… • Will be expected to help assist in the overall engagement and sourcing across all social platforms with an emphasis on growing our Instagram, YouTube, and TikTok pages, • Must be proficient in content creation and video editing for a social-first, vertical video strategy to post on Reels, TikTok, and Shorts, • Must be proficient in editing apps such as Canva, Adobe Express, Capcut, etc., • Helps with optimizing videos for Instagram, TikTok and YouTube with keyword research and platform search strategy, • Lives and breathes social media and industry trends/able to adapt to the ever-changing algorithms, • Community engagement with promoting content in Facebook groups, etc., • Must be comfortable being on camera and going out in the field for content creation Essential Job Knowledge & Skills • Bachelor’s degree in relevant field or aspiring to have one; newsroom experience is a huge plus, • Expert user of Instagram, TikTok, YouTube, X and Facebook, • Exceptionally strong headline writing, • Knows how to engage with a local audience, such as through Facebook Groups, community groups, etc., • Must be comfortable and articulate on camera in both live and prepared settings, • Sharp writing skills and solid copy-editing skills, • Strong analytical skills to respond to data in real time and help guide our social media strategy, • Excellent verbal and written communication skills, • Ability to work independently, • Ability to work a flexible and varied schedule, • Reliable transportation to and from various locations across Long Island Physical Requirements • Must possess a driver’s license in good standing and a means to travel to various locations throughout Long Island. Internship details • 20 Weeks, • $20 hourly rate, • 20 hours per week Newsday Media Group is an equal opportunity employer. Applicants and incumbents are selected, placed, trained, compensated and promoted without regard to actual or perceived sex, race, color, age, national origin, citizenship, marital or domestic partner status, military/veteran status, sexual orientation or preference, gender identity or expression, religion or religious creed, ancestry, physical or mental disability or handicap, status as a victim of domestic violence, or any other characteristic protected by law. In addition, Newsday Media Group provides a reasonable accommodation for applicants/incumbents with disabilities. Please advise Human Resources if you require a reasonable accommodation.

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