Performance Marketing Product Owner (MarTech) – Hybrid)
hace 2 días
Barcelona
ppAs you contemplate your future, you might be asking yourself, what’s the next step? Start your journey with us! /p pWe’re looking for abTechnical Product Manager /bto join our Marketing Measurement Data Activation area in Barcelona at eDreams ODIGEO. This role sits at the intersection of Data, Engineering, Analytics, and Media platforms, ensuring that all customer interactions and marketing activities are accurately captured, measured, and compliant with evolving regulations. If you’re ready to soar, we’re ready to take you there. /p h3Why eDreams ODIGEO /h3 pJoin the world’s leading travel subscription platform. /p pMillions of customers every year across 44 markets – 5 brands – over 7.7 million Prime members since launching in 2017.br/More than 100 million searches per day on our websites – more than 6 billion AI daily predictionsbr/Over 1,700 employees – More than 60 different nationalities from all continents – 99% permanent contracts /p pWe’re the world’s leading travel subscription platform. We pioneered Prime, the first and largest travel subscription programme, which has topped over 7.7 million members since launching in 2017. Prime members are subscribed to global travel, gaining access to a comprehensive multi-product offering for all their travel needs—including hotels, rail, flights, dynamic packages and car rental, among others— compounded by industry-leading flexibility features and exclusive, member-only benefits. This entire Prime experience is powered by a proprietary, industry-leading AI platform that delivers a smarter, hyper-personalised service and comprehensive travel experience globally to its members. /p h3What you will do /h3 pThe Role’s Key Responsibilities and Tasks /p ul liReporting to the Head of Marketing Measurement Data Activation, you will define the data-enablement roadmap for each media platform (e.g., Facebook, TikTok, Instagram, YouTube) and measurement partner (e.g., Appsflyer, Google Analytics). /li liYou will orchestrate, together with a dedicated engineering team, the implementation of web and app tracking, audience creation, and data feeds for marketing campaigns. You will also collaborate closely with Legal and Compliance teams to ensure our tracking framework remains fully aligned with GDPR and privacy requirements. /li liDefine and lead the media tracking and data activation agenda — setting priorities, identifying opportunities, and ensuring robust, timely, and future-proof implementations across all channels and platforms. /li liAdvise marketing teams on technical feasibility and guide them on how new marketing strategies can be operationalized and measured. /li liDefine specifications for event tracking across web and mobile (Google Analytics, Appsflyer, GTM, SDKs, Data Layers) and coordinate implementation with the dedicated engineering team. /li liBuild and manage audience segments across platforms such as Meta, TikTok, Criteo, Google Ads, Microsoft Ads, Apple Ads, and additional DSPs. /li liAudit existing tracking implementations for accuracy, completeness, and compliance, and establish processes for ongoing monitoring and validation. /li liTroubleshoot tracking and tagging issues, working closely with development teams to identify root causes and implement fixes. /li liConduct ad-hoc analyses to detect tracking gaps, quantify business impact, and evaluate the value of new or improved tracking implementations. /li liDocument tracking setups, audience definitions, and compliance decisions to ensure transparency, scalability, and smooth handover. /li liStay current on new products, features, and best practices across media and measurement platforms. /li /ul h3What you need to succeed /h3 pGood to have /p ul li3+ years of experience in analytics implementation, MarTech, AdTech, or closely related fields. /li liMaster’s degree in a technical or scientific discipline (e.g., Computer Science, Information Systems, Information Technology, Data Engineering, Mathematics, Physics, Statistics, Chemistry, etc.). /li liExpertise with implementing conversion tracking across marketing platforms (pixel, CAPI, API/Events, Enhanced Conversions or equivalent), as well as audience setup, product/data feed catalogues, conversion windows, and attribution configurations. /li liStrong understanding of web and app analytics fundamentals, including event structures, conversion tracking, and data layer design. /li liExperience with the tracking and measurement ecosystems of major media platforms, such as Meta, TikTok, YouTube, Google Ads, Microsoft Ads, Apple Ads, Criteo, and others. /li liExceptional attention to detail with a rigorous approach to accuracy and quality. Problem-solving mindset, with strong troubleshooting and QA capabilities. /li liProactive, fast learner, and naturally curious about data privacy, tracking technologies, and the evolving marketing tech landscape. /li /ul h3Preferred Qualifications /h3 ul libExperience with Applied AI Tools: /b Demonstrated comfort using practical AI tools such as Gemini, or other AI-powered assistants. /li libExperimentation Mindset: /b Curiosity and eagerness to explore, experiment with, and integrate emerging AI-driven solutions into workflows. /li libAI-Enhanced Problem Solving: /b Ability to effectively leverage AI tools to streamline processes, and enhance productivity. /li libAdaptability and Learning Agility: /b Enthusiastic about continuously learning and quickly adapting to new AI features and capabilities. /li /ul h3What’s in it for you? /h3 pThe best talent deserves the best benefits /p pAt eDO, we want you to be a part of our success story and great culture. Here’s what we offer: /p ul liA rewarding Compensation package! Prime Plus membership, competitive salary and benefits package, including flexible benefits, performance-based bonuses, birthday day off, discounts and partnerships, relocation support and premium equipment with role-based selection options and device ownership through our equipment lifecycle program when it reaches its refresh cycle. /li liContinuous learning to fuel your growth and explore new horizons! Learn and grow with free Coursera access, soft skills workshops, tech training, leadership development, and more. Plus, enjoy a great onboarding program. /li liGrow opportunities to empower your career and unleash your potential! /ul /li /p
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