Digital Marketing Analyst
18 hours ago
Madrid
Area or department: Digital Marketing. The position reports to: Digital Marketing Leader. About the position: The Digital Marketing Analyst will execute and optimize digital campaigns for our clients, while also providing strong technical support across our web and analytics ecosystem. This role is essential to ensuring that digital marketing operations meet each campaign’s specific objectives, with a strong emphasis on technical implementation, website performance, and accurate measurement. The ideal candidate combines strategic digital marketing skills with hands-on technical expertise in WordPress, Elementor, tracking implementation, automation, and technical SEO. They will work closely with the creative and account teams to ensure that all campaigns, websites, and digital assets are effective, technically sound, and aligned with client goals. Responsibilities: • Perform technical updates, edits, and ongoing maintenance on WordPress websites, including creating and modifying templates using Elementor and other page builders., • Execute digital marketing campaigns, including custom event tracking, conversion setup, and cross-platform measurement for GA4, Meta, LinkedIn, and other advertising platforms., • Optimize the performance of advertising campaigns (PPC), continuously adjusting targeting, ads, and bids to maximize return on investment (ROI)., • Monitor campaign performance using tools such as Google Analytics and Facebook Insights, generating regular reports with actionable recommendations for improvement., • Implement technical SEO audits and execute improvements such as Core Web Vitals optimization, site speed enhancements, indexation fixes, URL architecture improvements, sitemaps, robots.txt management, redirects, structured data (Schema), and accessibility (WCAG) compliance., • Configure and manage automation workflows to streamline internal processes and improve operational efficiency., • Implement on-page and off-page technical optimizations informed by performance analysis and SEO best practices., • Implement code-level adjustments (HTML, CSS, and basic PHP) to resolve issues, enhance functionality, or address performance and layout problems., • Collaborate with design and content teams to ensure technical execution supports UX, accessibility, SEO, and overall website performance., • Document technical processes, configurations, and best practices to support scalability and internal knowledge sharing., • Stay up-to-date on web technologies, digital marketing trends, automation tools, SEO technical developments, and the WordPress ecosystem. Candidate profile: Location: Buenos Aires / Barcelona / Madrid. Dedication: Full-time. Experience/skills: • 1-2 years of experience in digital marketing within an advertising agency, software factory, consulting firm, or similar environment., • Solid knowledge of WordPress, SEO, SEM, Social Media Ads and data analysis., • Experience with marketing automation, email marketing tools, IA, will be well valued., • Passion for communication oriented towards social causes and shared values. Education: • Bachelor’s degree in Marketing, Advertising, Communication, or related fields., • Certifications in digital marketing (Google Ads, Facebook Blueprint, Google Analytics) are a plus. Languages: • Spanish., • Excellent level of English (exclusive)., • Italian will be well-valued. About the work environment: • Challenging High-performance Team., • Exceptional work environment., • A growing company with operations in the Americas and Europe., • La Machi has a policy that avoids discrimination and guarantees respect for the ethnic, cultural, sexual orientation, and belief diversity of workers as an enriching element. The company promotes effective equality between men and women in access to employment, training, promotion, remuneration, and working conditions. Application: If you want to apply, please fill out this application form. About La Machi – Communication for Good Causes La Machi Communications for Good Causes is an award-winning communications boutique firm for purpose-driven organizations. As a human-friendly agency, we provide our clients with high-level full communication services, including innovative Digital Marketing, Strategic Communications Consulting and PR, and stunning Creativity and Design. Our mission is to help Nonprofits, Religious Institutions, and Companies communicate better by expressing the appeal of human and transcendent values. We are driven by the desire to serve responsible companies, NGOs, and religious institutions and to bring their message to the world at the highest professional level. As part of our professional network, we have received the B Corporation certification, which encompasses companies with high social and environmental performance standards, accountability, and transparency. We are also affiliated with the Catholic Media Association, the Argentinean American Chamber of Commerce, Barcelona + Sustainable, and the Argentine-Spanish Association of Entrepreneurs, Managers, and Businesspeople, among other professional associations. We have received several awards for our international campaigns, and our projects have earned the attention of the press in many countries (La Vanguardia, The Washington Post, BBC, CNN, El País, La Nación, Clarín, Infobae, among others). La Machi is organized in Spain, Argentina, and USA. It has offices in Barcelona (HQ), Buenos Aires (Creative Hub), and Rome. Learn more through our corporate presentation.
