Sales Development-Trade Marketing OOH channel
2 days ago
Madrid
Sales Development-Trade Marketing OOH channel: POSITION OVERVIEW / JOB SCOPE & CORE DELIVERABLES To accelerate the development of the OOH channel by expanding distribution, recruiting new customers, and deploying innovation that unlocks new occasions and drives sustainable growth. MISSION, AMBITION & RESPONSIBILITIES: 1. Category Strategy Development for OOH • Analyze OOH channel dynamics, consuming occasions, and trends, leveraging the global OOH portfolio framework., • Define growth drivers and priority platforms within the OOH channel, • Define a winning RTM to the different subchannels of OOH market (foodservice, horeca, wholesalers, QSR, cafés, etc). 2. Portfolio Management & Assortment Optimization • Adapt the global OOH product portfolio to local needs and usage occasions, ensuring relevance for operators, • Lead new product introductions, recipe/pack updates, and discontinuations for the OOH route., • Look for new product development opportunities working together the Global teams. 3. Segmentation, Commercial Tools & TRADE MARKETING • Segment OOH customers and design tailored activation plans—aligned with the principle that OOH is not one‑size‑fits‑all., • Generate selling stories, opportunity assessments, and category arguments for customers., • Build activation plans that improve visibility and rotation., • Work with chefs, culinary partners, or field teams to test and validate applications that unlock incremental consumption, • Develop customer‑specific tools: menu boards, chef applications, recipe cards, operational toolkits., • Ensure execution consistency with global brand guidelines and OOH communication frameworks. ORGANIZATION & STAKEHOLDERS: • Partner with OOH Sales, KAMs, Supply Chain and Finance to ensure operational excellence., • Serve as the connection point between local and global OOH teams for portfolio updates, innovation processes and best practices sharing, • Work closely with customers and suppliers (agencies), • Reporting to Sales Strategy and Planning Director SALES & LEADERSHIP COMPETENCIES: • Strong ability to analyze market, channel and customer dynamics in the OOH environment., • Capability to translate data and insights into clear category strategies and growth plans., • Solid understanding of commercial KPIs and P&L drivers., • Proven ability to identify new business opportunities and growth white spaces within channels and customer segments., • Strong understanding of route‑to‑market models (direct, wholesalers and distributors, etc)., • Ability to lead and orchestrate innovation launches in a complex OOH ecosystem., • Solid experience in trade stories, category projects and joint business planning with customers., • Strong skills in building launch toolkits (selling stories, application concepts, visibility materials, customer pitch decks)., • Strong operational rigor combined with creativity in activation design SKILLS & EXPERIENCE REQUIREMENTS: • Entrepreneurial, proactive and growth‑oriented mindset, • Excellent cross‑functional collaboration skills, and ability to influence without direct authority, • Strong strategic analytical thinking, creative & innovative thinking, pro-active & can-do attitude, • Agility, ability to integrate change in a dynamic environment, • Embody the Bel Leadership competencies: drive and accelerate transformation, demonstrate agility, dare to innovate, unconditional collaboration, unleash & develop talents., • High level of comfort with numbers and performance tracking, • Proficiency in Microsoft Office applications, including Excel & Power point, • Fluent in English, both written and spoken, • Experience with wholesalers, foodservice or OOH customers is needed LOCATION: Based in Madrid with professional travels
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