Deputy Head of Marketing
2 days ago
Madrid
4finance Group is one of Europe’s largest digital consumer lenders. For more than 15 years we have been providing fast and convenient financial solutions in a digital world. Leveraging automation and data-driven insights, 4finance provides convenient products in a responsible way. We offer various types of loans, designed to meet our customers’ needs. At 4finance, we have an entrepreneurial mindset, strive for excellence, yet keep things simple. Our business is driven by leading edge technology and our talented people - the most important ingredient of our success. 4finance has created a supportive, rewarding and empowering environment, where employees can grow their talent. We are proud to have a global network of leading experts, who are driven by passion to deliver. We love what we do! Join our team! We are looking for a Deputy Head of Marketing in Albasanz Office! Location: Madrid, Spain Role overview We are looking for a Deputy Head of Marketing to support the Group Head of Marketing in leading global marketing strategy and execution across multiple markets. This role combines strategic leadership, cross-market coordination, and partnership development. The ideal candidate will be a strong communicator and negotiator who can build partnerships, align stakeholders, and drive marketing initiatives that support business growth. The position is based in Madrid, and requires fluency in both English and Spanish. Key Responsibilities • Strategic Marketing Leadership, • Support the Group Head of Marketing in defining and executing the global marketing strategy, • Coordinate marketing initiatives across multiple international markets, • Translate business objectives into scalable marketing initiatives, • Drive alignment between marketing, product, data, and commercial teams Partnerships & Business Development • Identify and build strategic partnerships with affiliates, platforms, fintech ecosystems, and media partners, • Negotiate commercial marketing agreements and collaboration models, • Develop co-marketing initiatives with external partners, • Expand marketing channels through partnerships Performance Marketing Oversight • Supervise and optimize performance marketing channels including paid media, affiliates, SEO/SEM, and app marketing, • Ensure efficient customer acquisition strategies and CAC optimization, • Collaborate with analytics teams to improve marketing attribution and ROI Brand & Communication • Support global brand strategy and positioning, • Oversee brand consistency across markets and channels, • Coordinate with PR and communications teams on brand visibility initiatives Marketing Operations & Team Leadership • Help manage and mentor international marketing teams, • Implement scalable marketing processes and frameworks, • Support marketing budget planning and resource allocation, • Drive cross-department collaboration Data & Growth • Work closely with BI and product teams to leverage data for marketing optimization, • Identify growth opportunities through experimentation and testing, • Build frameworks for marketing performance tracking Requirements Mandatory • Fluent English and Spanish, • Based in Madrid or willing to relocate, • 5+ years of experience in marketing, growth, or commercial roles, • Experience working in international companies or multi-market environments, • Proven ability to build strategic partnerships and negotiate agreements, • Strong stakeholder management and communication skills Nice to Have • Experience in fintech, lending, banking, or digital finance, • Background in performance and growth marketing, • Experience managing large marketing budgets, • Experience with affiliate marketing ecosystems, • Experience with data-driven marketing and attribution models, • Experience leading cross-functional teams, • Experience scaling marketing in high-growth tech companies, • Experience with mobile app marketing Key Soft Skills • Exceptional communication and negotiation skills, • Strong relationship-building ability, • Strategic thinking with a hands-on execution mindset, • Ability to operate in fast-paced, international environments, • Strong leadership and team influence, • High level of ownership and accountability We are offering • Permanent contract at a well-established and constantly evolving fintech company., • Involvement in challenging projects where your contributions will have a tangible impact, • A supportive and collaborative team environment with great colleagues, • Flexible compensation plan: restaurant, transportation., • Private health insurance and life insurance.