Sub Regional Marketing & Communications Manager - Madrid
hace 18 horas
Madrid
The Sub-Regional Marketing & Communications Manager is responsible for positioning the WSP brand across the sub-region in line with WSP’s global brand strategy and desired brand positioning, while supporting the transformation of Marketing & Communications into a key driver of business growth. This role coordinates and represents Marketing & Communications activities across Italy, Spain, Hungary, Turkey, and Greece (added through the Ricardo integration) and serves as the Marketing & Communications representative on the Italian Management Team. The purpose of this role is to support WSP’s growth ambitions across the sub-region by strengthening the company’s reputation as a visible, trusted, and leading brand in the markets where we operate. Key responsibilities include ensuring that global brand and marketing strategies are effectively adapted, relevant, and impactful within the sub-region, aligning marketing initiatives with business priorities and growth objectives. The role connects WSP’s global vision with local market realities, ensuring consistency while maximising regional relevance and impact. Acting as a regional champion, the Sub-Regional Marketing & Communications Manager leads the integration and delivery of regional campaigns, identifies opportunities to amplify strategic initiatives, and drives alignment with WSP’s Global Strategic Action Plan and regional growth ambitions. The role also serves as a strategic advisor to business leaders, country managers, and commercial teams, helping to strengthen WSP’s market presence, enhance reputation, and enable business growth across key sectors. Success in this position requires strong influencing and stakeholder management skills, a collaborative and creative mindset, and a solid understanding of business priorities within a highly matrixed and international environment. • Drive brand leadership: Execute sub-regional strategies that position WSP as a trusted advisor and technical leader., • Enable growth: Partner with business leaders to link marketing to commercial outcomes—supporting key accounts, opportunities, and strategic bids., • Activate markets: Design and deliver targeted go-to-market strategies in high-growth sectors., • Lead strategic campaigns: Translate global initiatives into impactful, locally relevant campaigns and high-profile events., • Strengthen key accounts: Contribute to Account-Based Marketing (ABM) programs for priority clients., • Champion collaboration: Ensure alignment across global, regional, and local teams in a highly matrixed organisation. Guide and coordinate: Work closely with sub-regional marketing resources and global service teams to deliver best-in‑class execution. • 10+ years of B2B marketing experience, ideally in engineering, consulting, or professional services., • Proven track record in brand positioning, strategic marketing, and business growth., • Strong understanding of complex B2B sales cycles (including public sector procurement)., • Experienced in integrated campaigns, events and ABM., • Skilled in navigating matrix, multicultural environments with influence and collaboration., • Strategic thinker with strong analytical, communication, and leadership skills., • Fluency in English is a requisite., • A working environment inspired by diversity, driven by inclusion., • Our flexible working policy – We recognise the importance of work‑life balance and encourage you to find yours., • WSP is about making the world around us a better place, including the environment, transport infrastructure, buildings and land use., • Excellent career prospects. We’re growing fast, and every day we strive to outdo ourselves. We are open to your ideas and want to try new things. We have a supportive environment that invests in your development and training., • WSP is about embracing a culture of collaboration with colleagues who stand out for their skills. Come and discover our fantastic team! #J-18808-Ljbffr
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