Market Research Associate - Qualtrics (Quant & Qual Experience)
2 days ago
Granada
About the Role We seek a highly skilled and detail-oriented Market Research Associate to support our global research team across qualitative and quantitative projects. The ideal candidate is a versatile researcher with strong technical skills in survey platforms, analysis, and reporting, and a passion for delivering insights that drive business decisions. Key Responsibilities · Program complex surveys using Qualtrics and SurveyMonkey , including advanced logic, embedded data, and custom workflows. · Write and structure professional-grade discussion guides , screeners , and survey instruments tailored to client objectives. · Conduct desk research and gather insights from open-source databases , publications, and industry reports. · Perform data analysis in Excel , synthesizing findings from quantitative and qualitative data sets. (Tableau and Power BI are a PLUS) · Assist with reporting and visualization using PowerPoint , crafting high-impact presentations for internal and client-facing use. · Support end-to-end qualitative and quantitative research projects , including recruitment coordination, fieldwork management, and synthesis. · Collaborate cross-functionally with clients, vendors, and internal stakeholders to ensure the accuracy and rigor of research objectives. Required Skills and Qualifications · Proven experience in market research , preferably in an agency or consulting environment. · Advanced proficiency in Qualtrics and SurveyMonkey survey programming. · Strong writing skills for research materials (e.g., surveys, discussion guides). · Fluency in Excel for data cleaning, analysis, and interpretation. · Proficiency in PowerPoint , including visualization of research findings. · Experience conducting and synthesizing desk research and analyzing secondary sources. · Understanding of both qualitative and quantitative research methodologies. Nice to Have · Experience with online panels or recruitment platforms · Familiarity with data visualization tools or basic statistical software (e.g., SPSS, Tableau) · Background in consulting, market research, psychology, sociology, marketing, or data science Why Join Us? Youll be part of a dynamic, fast-paced environment where research informs real business impact. We value curiosity, precision, and proactive thinkers. If you thrive in cross-functional teams and love turning data into actionable insight, wed love to hear from you.