Product Marketing Manager, Accounting
hace 3 días
Madrid
ph3Your Responsibilities Will Include /h3 pProduct Marketing Strategy Positioning /p pShine is the financial copilot for entrepreneurs and small business owners. Founded by serial entrepreneurs Rico Andersen and Martin Hegelund, Shine is a leading European fintech unicorn on a mission to restore the joy of running a business, by ending wasted time on financial admin. Shine offers a connected solution for invoicing, accounting, payroll, business accounts, payments, and financing, meaning business owners can focus their energy on growing a healthy business, not held back by manual admin. /p h3Part of something bigger /h3 pToday we’re part of Cegid, a European leader in cloud software for finance and accounting. Together we’re building Europe’s leading financial copilot for small businesses and their accountants. Shine already supports more than 400,000 small businesses. As part of Cegid, we now reach over one million small businesses and 15,000 accountants across Europe. /p pWe’re a multicultural team working from France, Germany, Denmark and the Netherlands, contributing to a wider European network that spans Spain, Portugal and Belgium. /p h3Your Hiring Experience Matters /h3 pJust as we respect our customers’ time, we respect yours. Your experience with Shine and Cegid should feel simple, transparent and genuinely supportive. /p pIf this sounds like somewhere you want to grow, we’d love to hear from you. /p h3Revenue Marketing at Shine /h3 pOur Revenue Marketing team in Spain is dedicated to driving growth among the country’s freelancers, small business owners and CPA’s (Accountants). We’re a close‑knit team with a clear mission: connecting the right people to the tools and solutions that make running a business simpler, smarter, and more sustainable. /p pWe work across the full marketing mix; campaigns, channels, content, and performance, translating strategy into tangible activity that moves the needle. From ideation to execution, we’re the team that makes things happen, keeping a sharp focus on results while staying deeply attuned to the everyday realities of Spain’s small business CPA community. /p h3Product Marketing Manager – Accounting CPA /h3 pWe are looking for a Product Marketing Manager – Accounting CPA to lead the product marketing and Go To Market strategy for the accounting firms segment in Spain. /p pThis role will be responsible for shaping how we position, launch, activate and grow our solutions within the accounting ecosystem, ensuring that our products, strategic initiatives and business transformation projects are successfully brought to market. /p pThe person in this role will act as a key bridge between local and global teams, connecting Product, Product Marketing, Sales, Customer Success, Support, Growth, Lifecycle, Brand and Local Marketing to ensure strong alignment between product strategy, market needs and commercial execution. /p pYou will combine strategic Product Marketing thinking with hands‑on Go To Market execution, helping define value propositions, customer messaging, sales enablement, activation plans and adoption initiatives for one of our most strategic customer segments in Spain. /p pYou will also become a trusted voice within the accounting community, helping us understand customer needs, market dynamics and regulatory changes while supporting the evolution of our product strategy for this critical segment. /p h3Why this role matters /h3 pAccounting firms are at the centre of small business operations. Winning their trust creates long‑term platform adoption, stronger customer retention and scalable ecosystem growth. /p pIn Spain, the CPA segment represents a highly strategic opportunity. To succeed, we need a strong Product Marketing profile who can deeply understand the accounting market, translate customer needs into clear positioning and activation plans, and coordinate successful Go To Market execution across teams. /p h3Your Responsibilities Will Include /h3 ulliDefine and evolve the positioning, value proposition and messaging for our accounting solutions in Spain. /liliTranslate product capabilities into clear customer benefits for accounting firms and professional practices. /liliBuild a strong understanding of the CPA ecosystem, including workflows, pain points, business needs and regulatory drivers. /liliAdapt global product narratives and initiatives to the local Spanish market context. /liliIdentify market opportunities and customer insights that can inform product strategy, commercial priorities and growth initiatives. /liliMonitor competitor positioning, regulatory changes and market trends relevant to the accounting segment. /li /ul h3Go To Market Strategy Execution /h3 ulliLead Go To Market plans for products, features, migrations and strategic initiatives targeting the CPA segment. /liliOwn the local GTM strategy from planning to execution, ensuring clear coordination across Product, Product Marketing, Sales, Customer Success, Support, Growth and Marketing. /liliCoordinate launches, rollouts, activation plans and commercial initiatives across local and global teams. /liliEnsure that product launches and strategic initiatives are successfully translated into market adoption and commercial impact. /liliManage GTM initiatives independently, ensuring clear timelines, ownership, dependencies and follow-up across teams. /li /ul h3Product Adoption Customer Activation /h3 ulliDrive initiatives focused on product adoption, customer activation and engagement within the accounting firms segment. /liliIdentify adoption barriers and coordinate corrective actions with Product, Customer Success, Support and Sales teams. /liliSupport customer migration, feature activation and portfolio evolution initiatives. /liliDefine activation messages, customer journeys and adoption materials in collaboration with Lifecycle, Growth and Customer Success teams. /liliUse customer and business insights to improve adoption, retention and product engagement. /li /ul h3Sales Enablement Commercial Readiness /h3 ulliDevelop sales enablement materials, commercial narratives, battlecards, customer‑facing assets and internal guidance for Sales and Customer Success teams. /liliEquip commercial teams with the right messaging, market insights, customer pain points and competitive positioning. /liliCoordinate internal communications around launches, product updates, strategic priorities and market opportunities. /liliEnsure that Sales and Customer Success teams understand not only what is being launched, but why it matters and how to bring it to customers effectively. /li /ul h3Cross‑functional Coordination /h3 ulliAct as the main connector between local market needs and global product and marketing teams. /liliWork closely with Product, Product Marketing, Sales, Customer Success, Support, Revenue, Growth, Lifecycle, Brand and Local Marketing teams. /liliEnsure alignment between global strategy and local execution. /liliCoordinate workstreams across teams to ensure successful market activation. /liliBring structure, clarity and prioritisation to complex cross‑functional initiatives. /li /ul h3Market, Customer Community Insights /h3 ulliBuild strong knowledge of the accounting firms ecosystem in Spain. /liliGather customer feedback, internal insights and market signals to identify growth opportunities and improvement areas. /liliRepresent the voice of the customer and the voice of the market in internal discussions. /liliMonitor regulatory, technological and business trends affecting accounting firms and their clients. /liliHelp the company become a trusted technology partner for forward‑thinking accountants. /li /ul h3Events, Webinars Industry Presence /h3 ulliSupport and represent the company at accounting events, webinars, conferences and industry forums. /liliContribute to thought leadership initiatives and market education for the CPA segment. /liliBuild relationships with relevant stakeholders across the accounting ecosystem. /liliHelp shape content, messaging and narratives for events and community initiatives. /li /ul h3Job location /h3 pSpain, Madrid with possibility of two remote working days per week. /p h3What Success Looks Like /h3 ulliClear and differentiated positioning for our accounting solutions in Spain. /liliSuccessful Go To Market execution for CPA products, features, migrations and strategic initiatives. /liliStronger product adoption and activation among accounting firms. /liliSales and Customer Success teams fully enabled with clear messaging, materials and commercial narratives. /liliImproved alignment between local market needs and global product/per marketing strategy. /liliStronger understanding of customer pain points, market dynamics and regulatory drivers. /liliAccounting firms increasingly adopting, trusting and championing our platform. /liliStrong collaboration between local and global teams. /liliProduct Marketing becoming a key driver of business impact for the CPA segment in Spain. /li /ul h3About you /h3 ulli4+ years of experience in Product Marketing, Go To Market, Revenue Marketing or similar roles within B2B SaaS environments. /liliStrong understanding of Product Marketing principles: positioning, messaging, launch planning, sales enablement and customer insights. /liliExperience leading or coordinating Go To Market initiatives across cross‑functional teams. /liliAbility to translate product capabilities into clear business value for customers. /liliStrong strategic thinking combined with hands‑on execution. /liliExcellent communication and storytelling skills. /liliStrong stakeholder management skills, with the ability to influence local and global teams. /liliComfortable operating in a fast‑moving, high‑growth and constantly evolving environment. /liliStrong organisational skills, with the ability to manage multiple priorities, dependencies and workstreams. /liliExperience working with Sales, Customer Success, Product, Growth or Marketing teams. /liliNative or fluent Spanish and strong English communication skills. /liliExperience in accounting software, fintech, business management software or the accounting firms ecosystem is a strong plus. /li /ul h3Equal Opportunity Employer /h3 pWe follow the principle of equal treatment to consider all job applicants and do not discriminate based on their gender, sexual orientation, color, racial or ethnic origin, religion, disability, etc. as per applicable law. /p /p #J-18808-Ljbffr