Adobe Customer Journey Analytics Engineer - castro
6 hours ago
Castro
What makes Cognizant Netcentric a great fit for you? At Cognizant Netcentric, we create memorable digital experiences for the worlds leading brands. We are a diverse, global community of 1,500+ Adobe experts working across countries, cultures, and technologies. Our inclusive culture blends the entrepreneurial spirit of a startup with the stability, resources, and learning opportunities of a global organisation. With Holacracy at our core, every individual is empowered to make an impact. What you will do in this role: Tag Management & Analytics • Implement and customize Adobe Launch configurations including rules, extensions, and data elements., • Deploy Adobe Experience Platform Events using Web SDK and ensure robust data quality., • Work with data layer specifications including design, implementation, and consumption across digital properties., • Develop and troubleshoot JavaScript-based solutions including DOM manipulation and custom tracking logic., • Work with HTML, CSS, and jQuery to support tagging and personalization requirements., • Implement Adobe Web SDK integrations across web properties, ensuring accurate and scalable data collection., • Design and maintain XDM schemas aligned with business requirements and AEP best practices., • Configure and validate data ingestion workflows within Adobe Experience Platform., • Implement Adobe Target activities including A/B tests, personalization experiences, and audience-based targeting., • Collaborate with marketing teams to translate personalization strategies into technical execution., • Partner with analytics, marketing, and engineering teams to understand requirements and deliver scalable solutions., • Participate in code reviews and QA processes to ensure high-quality deployments., • Implement and maintain consent management integrations (e.g., CMP tools) with Adobe Experience Platform and Web SDK., • Ensure all data captured aligns with client's privacy standards, regulatory requirements (e.g., GDPR), and internal governance policies., • Configure consent signals and enforce them across Adobe solutions (Analytics, Target, AEP, CJA)., • Operational experience with Adobe Launch (Tag Management)., • Hands-on experience with Adobe Experience Platform including Web SDK and XDM schema design., • Hands-on experience in configuring Customer Journey Analytics Data connections and Data views, • Experience in designing and creating Dimensions, Metrics in CJA, • Experience implementing Adobe Target for testing and personalization., • Experience with server-side tagging or edge-based data collection, • Exposure to CDP or identity resolution concepts, • Understanding of consent management platforms (CMPs) and privacy-compliant data collection., • Familiarity with data governance frameworks, data classification, and regulatory compliance (e.g., GDPR), • Familiarity with Adobe Experience Platform data governance features (labels, policies, enforcement)., • Basic understanding of API integrations, • Experience working in agile environments, • Strong JavaScript, HTML, CSS, and jQuery skills with comfort manipulating the DOM., • Good understanding of browser technologies including debugging tools and performance considerations., • Experience with data layer design and consumption (e.g., JSON, event-driven models)., • Understanding of digital marketing and analytics concepts such as attribution, segmentation, and KPIs., • Familiarity with software engineering principles including iterative development and version control. At Cognizant Netcentric you get: • Permanent contract, • 30 working days of vacation, • Flexible working hours, • Recognition bonus system, • Private health insurance, • Apple work equipment, • WFH equipment + welcome package, • WFH monthly expenses compensation, • Access to Udemy courses, • Adobe certification, • Sponsored gym membership, • Tax-free benefits (ticket restaurant, kindergarten and transport), • A dynamic and international team, • Everyone has a voice; we are a Holacracy organisation