Digital Marketing Specialist
hace 10 días
Montornès del Vallès
About us Royal Queen Seeds is one of the world’s leading cannabis seed brands. What started in 2011 as a single website has evolved into a global, digital-first company with brand stores, international reach, and a strong focus on innovation, education, and community. Our digital team is based near Barcelona in a modern, open, and collaborative office environment. We move fast, test constantly, and care deeply about brand, product, and user experience. We collaborate with iconic global figures and cultural leaders — including Mike Tyson — and develop experiences for both direct-to-consumer (B2C) and business-to-business (B2B) audiences. Key responsibilities 1. On-site Activations & Growth Initiatives Support the execution of on-site activations and key digital projects. Analyze product performance and identify growth opportunities. Contribute ideas for optimization and new digital initiatives. Collaborate with internal teams to align digital activations with business goals. Design, launch, and automate market research surveys (e.g., Typeform) to gather user insights. Translate customer feedback into actionable recommendations for UX, content, and product improvements. Coordinate with internal teams for campaign execution. 2. Analytics, Reporting & Insights Maintain and update performance reports (PrestaShop and related tools). Support report enhancements and basic dashboard improvements. Analyze campaign results and highlight key performance trends. Share reporting insights with the team and support summary preparation. Analyze basic customer behavior patterns., 3. Personalization, UX & CX Support Assist with cross-channel campaign execution (web, email, CRM). Support segmentation and personalization initiatives in Presta and HubSpot. Execute campaign setups in HubSpot under guidance. Help maintain a knowledge base for personalized campaigns and controls. What we offer Permanent contract Flexible working hours (Monday–Friday). 1 day of telework, you can choose which one! Open, dynamic, and international work environment High ownership and real impact on a global brand Exposure to cutting-edge marketing, UX, CRO, B2C, B2B, and high-profile collaborations Free food, drinks, and fruit at the office ☕