Marketing Manager at Energiot
8 hours ago
Bellaterra
ppApply for Marketing Manager at Energiot in Bellaterra, CT, ES. This Full time on site position offers great opportunities for career growth. /ph3Role Description /h3pEnergiot is looking for a Marketing Manager to join our team in Barcelona and help lead the next stage of our marketing and communications strategy. This person will work closely with the Chief Business Officer and become a key owner of Energiot’s marketing function, combining strategic thinking with hands‑on execution. The role is ideal for someone who can build processes, create content, coordinate external partners, activate freelancers, manage campaigns, and help turn Energiot’s technology and market traction into strong brand reputation and qualified commercial opportunities. We are looking for someone with solid B2B marketing experience, preferably in technology, energy, IoT, SaaS, cleantech, or industrial markets. The person should be comfortable working in a fast-moving startup environment, translating technical concepts into clear messages, and using AI and automation tools to make marketing more scalable, efficient, and measurable. The main goal of this role is to strengthen Energiot’s brand in the energy sector and generate qualified leads for the sales team through a combination of account-based marketing, inbound marketing, content, digital campaigns, events, PR, social media, and strategic communications. /ph3Key Responsibilities /h3ulliDefine and execute Energiot’s marketing roadmap, aligning brand, communication, lead generation, and sales priorities. /liliBuild scalable marketing processes using AI tools, automation, templates, workflows, and external partners. /liliDevelop and manage Account-Based Marketing (ABM) and inbound marketing campaigns to generate qualified leads. /liliManage Energiot’s website, SEO, AI search visibility, landing pages, newsletters, lead capture flows, and conversion improvements. /liliCreate and coordinate Energiot’s social media presence, PR activities, and high-quality content. /liliPlan and coordinate Energiot’s presence at industry events. /liliTranslate technical product concepts into clear, compelling messages for customers, partners, investors, and other relevant audiences. /liliWork closely with Sales, Product, Technical, and Management teams to align messaging with customer needs, product capabilities, and commercial priorities. /liliSupport sales enablement through presentations, pitch decks, product materials, and commercial communication materials. /liliConduct market research to identify trends, customer needs, competitive positioning, and market opportunities. /liliDefine, monitor, and improve marketing KPIs. /liliManage freelancers, agencies, designers, copywriters, and other external collaborators. /li /ulh3Qualifications /h3h3Essential /h3ulliBachelor’s or Master’s degree in Marketing, Communications, Business, Engineering, or a related field. /liliMinimum 5 years of experience in B2B marketing, preferably in technology, energy, IoT, SaaS, or cleantech. /liliProven experience with Account-Based Marketing (ABM), inbound marketing, lead generation, and digital campaigns. /liliStrong ability to translate complex technical concepts into clear, compelling, and commercially relevant messages. /liliExperience creating and managing high-quality content, including articles, case studies, presentations, sales materials, email campaigns, and social media posts. /liliGood understanding of SEO, website management, marketing analytics, CRM workflows, and campaign performance. /liliExperience using AI tools and automation to improve marketing productivity, research, content creation, and campaign execution. /liliExcellent written and verbal communication skills in English and Spanish. /liliStrong project management skills, with the ability to manage multiple priorities, stakeholders, and external partners. /liliHands-on, autonomous, and proactive mindset, comfortable working in a fast-moving startup environment. /liliStrong analytical mindset and ability to connect marketing actions with commercial outcomes. /li /ulh3Preferred /h3ulliExperience marketing to utilities, grid operators, or energy companies. /liliPrevious experience in smart grid, energy transition, grid monitoring, IoT, hardware-enabled SaaS, or deep tech. /liliGood eye for design, visual storytelling, brand consistency, and content quality. /li /ulh3What We Offer /h3ulliFull-time, permanent contract /liliEntrepreneurial startup culture with a high level of ownership /liliPrivate medical insurance coverage (Adeslas PYME total) /liliOffice located in Barcelona, with a strong focus on innovation and sustainability. /li /ul /p #J-18808-Ljbffr